Molson Coors Beverage Company’s Post

Here's how you can find clients on LinkedIn. It really works! 1. Find a leader in your given field. I'm a freelance editor in the commercial/advertising space so Kevin fits this profile. 2. Write a thoughtful response to one of their recent post. Sorry, a "thumbs up" isn't enough. 3. Connect with everyone that's tagged in the post and repeat step #2. See above about a "thumbs up" not being enough. Things to remember: 1. Once you make the connection on LinkedIn, spend time nurturing the relationship. Add value. 2. Don't ask for anything. If a stranger approached you on the street and immediately said: "please help me (fill in the blank) - you would walk away. Don't approach people on LinkedIn with this kind of energy. Be chill. 3. Be okay if the person doesn't respond. You're not the only one with a life. People are busy. The ROI on doing this is MUCH HIGHER than applying to those "looking to fill my roster" posts. You'll find clients on LinkedIn if you follow these steps. Freelancers. Think Differently.

The billionaire 3.5 hours Sunday Game: Kansas City Chiefs and San Francisco 49ers As a #marketing lover, curiosity around events related to #brands always bring my attention to find #insights that pop up around the impact they can have in so many different areas. This time, the #Superbowl was my target event to enjoy as a consumer and as a professional point of view to get some important facts that I find and consider interesting to share: General Overview - The economic impact expected for the city was around $600 million. - 61,629 fans attended the event at the Allegiant Stadium at Las Vegas Nevada. Total Occupancy for the stadium is 65,000 total. - Average price per ticket was $8,600 USD. - 150,000 visitors on top of the 300,000 regular visitors were considered to attend the event in Las Vegas for this special event. - Hotel rates around 2.5 times the average with an average price per night around $570 USD, and it seems that 91% occupancy was reached. - Consumer spending on CPG food & beverage ads hit up to $2.3 billion during the Super Bowl week. The estimated total consumer spending was at 17.3 billion U.S. dollars, an average of just over 85 U.S. dollars. on purchases related to the Super Bowl, mainly on food and beverages. The most popular foods were 73% chips & dips, 52% pizza, 45% alcoholic beverages, 37% fruits and vegetables, 37% premade appetizers. - Airflight tickets average around $600 USD. 112% higher than a normal weekend to Las Vegas and 1,500 expected private Jets to arrive for the event. Ground transportation-fares to and from the airport, hotel and game around 300 USD. American Airlines and United Airlines promote their customized flights experiences around the teams, #TravisKelce, Taylor Swift, #PatrickMahomes. About the National Football League (NFL) Brand - Around $7 million range per 30-second spot broadcast on TV. 59 commercials were shown during the Game. Brands such as State Farm, Dunkin', Kia America, Uber Eats, Dove, BMW Group, #Budweiser, Verizon, #Doritos were ranked as the top commercial this year. #Oreos, Pringles, #MountainDew, Doritos and #M&Ms dominated the ad line up. -123 million average TV viewers through @CBS, Paramount+, Univision and Nickelodeon. International Broadcast was available through DAZN or TV channels such as ESPN and ESPN2 for some countries to mention some. - Females currently represent 46% of the Super Bowl audience. -TikTok had 25.7 billion views, Instagram buzzing with 8.6 million posts (and counting), and around 26 million tweets were registered during the game. 1+ million google search related to Chiefs vs 49ers. - 39 current sponsors support the NFL The sky is the limit and marketing has a long way to go! Data from: US Chamber, Strike Social, CBS News, Admeter, Sports Business Journal, National Football League (NFL), Social Guide, NPR, National Retail Federation, Forbes, Statista, Nielsen, StubHub, GOBankingRates #marketing #sportsmarketing #Brandmarketing Additional info:

Here's what's on my radar next week in the #BoozeAndBiceps beat. Monday, Feb 12: Wrapping up any ads we see at the Super Bowl in the Alcohol or Fitness business. Molson Coors Beverage Company already pushing its "Chill Train" ad. The company advertising for the second year after Anheuser-Busch ended its decades long exclusive sponsorship of the game. Tuesday, Feb 13: Speaking of Molson Coors Earnings ($TAP). Earnings are out on Tuesday. In the last 4-weeks Nielsen says sales performance for combined beer & core beer slowed. Curious to get a deeper look into outlook for beer performance in 2024, especially since we heard this week from Distilled Spirits Council of the United States that spirits sales outperformed beer for the second year in a row. Also on the radar, The Coca-Cola Company reports earnings on Tuesday. I'll be listening in for any comments on performance of ready-to-drink Jack & Coke product in partnership with Brown-Forman. Thursday, Feb 15: Retail Sales Data: Breaking out 'Beer, Wine, Liquor store' sales. Until then, have a great weekend all! #Spirits #SpiritsIndustry #Fitness #FitnessIndustry

A UK bank holiday, summer holidays, AND a day celebrating all things beer? Bring on August! 🍻🥂 Our August 2024 calendar is here to help you, the business owner, prepare for some exciting holidays and events. Customers love a personable business, and using these events is a great way to increase foot traffic. Here are some of our favourite standout dates: 🍺 International Beer Day, 2 August Bars and restaurants can start the month off right by showcasing a diverse range of craft and local beers. Think information leaflets about spotlight beers, beer tasting sessions, or exclusive discounts. ☕ Afternoon Tea Week (UK), 12-18 August Hospitality businesses, think about themed tea parties, bottomless brunch-style afternoon tea bookings, or interactive masterclasses. Retail stores could get involved with gift sets, in-store tea tastings, or sell cooking kits for families to host their own. 📸 World Photo Day, 19 August Did somebody say user generated content? Host a photography competition for the best photo of your business or products, with a prize for the winner. Great for engagement and fresh content. August is also National Black Business Month. Take the opportunity to support and uplift Black business owners in meaningful ways, such as promoting Black-owned businesses, showcasing Black-owned products in your business and celebrating inclusion. Save this post to remember these important dates! Which date are you most looking forward to? #SmallBusiness #HospitalityPOS #RetailPOS #EventPlanning

Super Bowl LVIII 🏈 KC Chiefs vs. SF 49ers 🏈 The Super Bowl, from kickoff to the final whistle, is an American experience powered by businesses nationwide. With millions of fans tuning in and billions spent on consumer goods, businesses play a crucial role in delivering unforgettable moments and unforgettable Super Bowl Stats....................... -77%: The percent of Americans the National Retail Federation (NRF) estimates will tune in to Super Bowl LVIII. -$86.04: The average amount NRF estimates each household will spend on a variety of gameday essentials such as food and beverage, broadcasting costs, furniture, team apparel and accessories, and decorations. -$1.3 billion: Total economic activity or gross output for Arizona. -$91 million: Hotels saw a 90% occupancy rate and took in over $91 million in room revenue during Super Bowl weekend. -200,000: Passengers traveling through Sky Harbor International Airport the Monday after the Super Bowl, creating the single busiest day in the airport’s history. -11.2 million: The pounds of potato chips that will be consumed during the game. -the Super Bowl drives beer sales about 20% above average nationally, and retailers in San Francisco and Kansas City can expect to see a 10-20%. -Total spending by American consumers will reach about $17.3 billion, 80% of which will be dedicated to food and beverage. This is an increase of nearly $1 billion from 2023. Side note......This Patriots fan is betting on KC for the win. #LifeWorkSearch #SuperbowlLVIII #KC #economy #supplychain https://lnkd.in/g4Kr3tZB

Molson Coors just wrapped up an incredible year, boasting a 9.3% growth in net sales for 2023. Their secret? A robust marketing strategy and a bold $50 million investment in Q4 alone. Core brands like Coors Light and Miller Lite aren't just household names; they're retail giants, with sales soaring to nearly double digits. 🌟 But here's the kicker: While others in the industry faced challenges, Molson Coors thrived, thanks in part to strategic marketing and embracing shifts in consumer habits, especially in the premium segment. They didn't just play the game; they changed it, using data-driven marketing and a solid push into live sports to attract and retain customers. 📊🏈 And there's more - with new launches like Simply Spiked Lemonade and the innovative Happy Thursday, they're not resting on their laurels. Plans for nationwide marketing and sampling activations promise an exciting spring and summer for beer lovers and retailers alike. 🍋🌞 Their Super Bowl LVIII ad brought back the iconic Coors Light Chill Train, offering fans a virtual seat on this legendary ride, proving once again that Molson Coors knows how to make a splash in the world of advertising. 🚂❄️ So, what do you think? Does Molson Coors’ marketing strategy and its emphasis on innovation signal a new era for the beverage industry? How important is creativity in your industry's marketing efforts? Drop your thoughts below! Let's discuss the impact of innovative marketing strategies across industries. 📈 #MolsonCoors #MarketingInnovation #BusinessGrowth #SuperBowlAds

The Cleveland Browns have found success with their Express Beer concession, even adding more locations since their last home game. In an attempt to engage and provide fans with the ultimate fan experience, the Browns have not only made ticketing seamless, but they've extended the technology to concessions which allow fans to grab their refreshments and return to the game in a flash. Here are the results the Browns have seen since the start of the season: -In response to the popularity of the Express Beer concession that allows fans to purchase beer, cocktails, water, and snacks with their face the Browns added more iPads to each Express Beer locations for enrollment in the program. -The Browns saw a 45% increase in transactions from game 1 to game 2. -The Browns and Aramark, the stadiums caterer, say the Express Beer has dramatically reduced beer line wait times. This is because facial recognition technology can verify a fans age and identity much faster than traditional methods, such as checking ID's. Technology that reduces friction, streamlines operations, improves the fan experience, and increases revenue is a win for both venues and fans. #facialauthentication #facialpayments #concessiontech #fanexperience #innovation

Jameson Pioneers St. Patrick's Eve For Jameson Irish Whiskey, a Pernod Ricard brand, to launch a marketing push introducing St. Patrick’s Eve on March 16, a significant amount of market research would likely have been conducted. This initiative aims to extend the celebration of Irish culture and, by extension, the consumption of Jameson, by adding an additional holiday. Research into how consumers celebrate St. Patrick’s Day, including traditions, behaviors, and expenditures, to understand the potential for extending the holiday. This would include looking at both the Irish market and international markets where St. Patrick’s Day is celebrated. Surveys and focus groups to gauge consumer openness to adopting a new holiday tradition. This would help in understanding the motivations, barriers, and incentives needed to embrace St. Patrick’s Eve. READ ARTICLE: https://conta.cc/4a90PxN #StPatricksEve #JamesonDoubleLuck #March16Celebration #IrishWhiskeyDay #PrePatricksParty #JamesonTradition #GreenNightGlow #CheersToEve

📣 Humor Alert 📣 As I like to talk about brands creating captivating experiences... Last year Steve Ballmer made a splash (pun intended) as he discussed plans for the toilets or "fixtures" at Intuit Dome; the new home for the LA Clippers. "… We do not want people waiting around. We want them back to their d—- seats.” This is an interesting investment. The focus is on the experience; less time waiting and more time enjoying the game. Ala more time spending money on food and beverages. How much more money will fans spend since restroom lines won't be as long? Concessions make up approximately 2/3 of a facility's revenue with relatively high margins. Food & Beverage sales will be a critical area to focus on in 2024 for top line growth as many leagues experienced record ticket sales in 2023. Thank you The Hustle for the awesome visual! 🔗 A few in the comments for further reading including a video of Ballmer's announcement. A must watch! #experience #sports #NBA #sales #funny

Heineken's Silver Sensation Heineken's significant investment of over $100 million in marketing its new light Silver beer, along with the prominent focus on the beverage at the F1 Heineken Silver Las Vegas Grand Prix, can be explained by several strategic marketing considerations. Heineken aims to expand its product portfolio and reach new market segments with the introduction of Silver beer. This substantial marketing budget is allocated to create brand awareness, capture market share, and drive revenue growth in the competitive beer market. By leveraging a major sporting event like the F1 Grand Prix, Heineken can strengthen its connection with existing consumers and create new brand advocates. This reinforces brand loyalty and encourages repeat purchases. By leveraging a major sporting event like the F1 Grand Prix, Heineken can strengthen its connection with existing consumers and create new brand advocates. This reinforces brand loyalty and encourages repeat purchases. READ ARTICLE: https://lnkd.in/gwyN-7Bg #HeinekenSilverBeer #F1GrandPrixShowdown #BrewingExcitement #SipIntoSilver