Mondelēz International’s Post

One of the oldest and most renowned confectionery companies in the world, Cadbury, has a rich and fascinating history. The company, which was originally known as Cadbury's and later as Cadbury Schweppes, is a British multinational confectionery corporation that is now a subsidiary of Mondelez International. The tale of Cadbury began in 1824 in the vibrant city of Birmingham, England, when a Quaker named John Cadbury started his venture. With a passion for tea, coffee, and drinking chocolate, John Cadbury laid the foundation of what would become a global empire of sweetness. Cadbury's journey was not a solo endeavor. His brother Benjamin joined him, and together they steered the company, known as "Cadbury Brothers". Their most notable innovation was the introduction of a chocolate bar in 1849, competing with Fry's Chocolate Cream that had been introduced two years earlier. The Cadbury enterprise was not just a business; it was a family legacy. John Cadbury's sons, Richard and George, took over the business when it was on the brink of decline. The brothers managed to turn the business around by focusing on quality and innovation. In a bid to expand and diversify, Cadbury merged with J. S. Fry & Sons in 1919 and Schweppes in 1969. This saw the birth of Cadbury Schweppes, a name that stayed until 2008. Cadbury products include Cadbury Dairy Milk, Dairy Milk Silk, Bournville, Temptations, Perk, Eclairs, Bournvita, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots, Halls, Bilkul, Tang, and Oreo. It is the Indian market leader in the chocolate confectionery business with a market share of over 70%. Today, Cadbury operates in more than 50 countries worldwide. Its head office is located in Greater London, England. Cadbury is the second-largest confectionery brand in the world, after Mars. In 2023, Cadbury's brand value is $3.83 Billion (Rs 31,900 crore), compared to $2.60 Billion (Rs 21,600) in 2022, according to a new report into the world's most valuable food and non-alcoholic drink brands from Brand Finance. As of February 2024 Mondelez International has a market cap of $101.32 Billion. #StartupStory

Cadbury has announced the discontinuation of its Dairy Milk 30% Less Sugar bar, citing a decline in demand for the product launched four years ago. The bar was billed as a healthier alternative to the traditional Dairy Milk bar, but despite Cadbury's extensive investment in the product and a nationwide marketing campaign, consumer interest waned, leading to the decision to cease production. The discontinuation underscores the challenges faced by confectionery brands in balancing traditional offerings and healthier alternatives. When Mondelez (NASDAQ:MDLZ) (formerly Kraft) introduced the product in 2019, the conglomerate said it was "just as irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30 per cent less sugar and satisfaction in every single mouthful". More at #Proactive #ProactiveInvestors #NASDAQ #MDLZ #Cadbury #dairymilk http://ow.ly/52h5104WOoW

How can a company deal with a bad example of publicity? Dealing with negative publicity is no easy feat, and Cadbury's Dairy Milk, a household name today, can attest to that. In 2003, this beloved chocolate faced a significant setback. In October of that year, customers were surprised to find an issue with the chocolate's outer layer. But Cadbury didn't back down – they embraced a solution by introducing double-wrapped packaging, combining a plastic wrapper and aluminum foil. The investment in this imported machinery amounted to 15 crores, increasing their costs by 10-15%. Remarkably, despite the added expenses, Cadbury chose not to burden consumers by maintaining the chocolate's original price. Enter "Project Vishwas" – a commitment to quality control. Cadbury checked numerous retail outlets to ensure their product met the highest standards. Simultaneously, a robust marketing push was initiated, featuring Amitabh Bachchan as the brand ambassador with the message "Be sweet. Tell people." The result? A remarkable turnaround in just six months. Cadbury's sales soared once again. This story is a testament to Cadbury's resilience, proving that proactive measures and consumer trust can transform challenges into triumphs. #brandsuccess #marketing #publicrelations #cadbury #success #motivation #business #successstories

After approximately three years of construction, Lindt & Sprüngli has unveiled the plant extension to the Lindt Cocoa Center in Olten, Switzerland. By expanding its plant in Olten, Lindt & Sprüngli has showcased its dedication to Switzerland as a business location. Over time, the Olten plant has become more important for the entire Lindt & Sprüngli Group. It is now the largest and most significant cocoa mass plant within the global production network. Read more: https://lnkd.in/gegfu4Ks #FBTechNZ #FoodAndBeverageTechnologyMagazine #FoodTechnologNZ #FoodIndustry #BeverageIndustry #KiwiInnovation #FoodTech #IndustryTrends #IndustryInsights

There has been lots of hype in the past week around two delicious brands coming together 🤤 Biscoff owner Lotus Bakeries has just announced a strategic partnership with Mondelēz (think Cadbury’s, Milka, Toblerobe) to develop and market co-branded chocolate products featuring its caramelised biscuit in the UK and other European markets 🍫 Through the partnership, the brands aim to bring new innovations to the chocolate category that will ‘surprise and delight consumers’ including combining the unique, caramelised, crunchy Biscoff taste and texture with Mondelēz’s iconic chocolate brands💡 Anticipated partnership wins for both brands: 🌟 Able to accelerate their growth in the cookie and chocolate categories. 🌟 Able to enter into adjacent segments and/or additional markets - for example, Biscoff has a focus on growing the brand in India which will be leveraged by Mondelēz’s distribution network and local market presence. Watch out for a Cadbury and Biscoff co-branded product heading to the UK early next year 👀 #brandpartnerships #partnershipmarketing #cadburys #brandcollaboration #biscoff

"Spurred on by the hype and excitement caused by ‘Gorilla’, Cadbury immediately ordered a follow-up campaign. You'd think that nothing could be simpler, yet despite a similar strategy, the same brief, same agency director, same campaign objective and media budget, the sequel did not meet client expectations at all." Sometimes, even with the same ingredients, the recipe doesn't yield the same delicious results. This section from the book I'm reading over the summer highlights Cadbury's attempt to replicate the success of their iconic 'Gorilla' ad, only to fall short despite using the same creative team and strategy. It’s a stark reminder that in marketing, as in life, there's no guaranteed formula for success. This conundrum reminds me of the famous Harvard business case study on New Coke. Despite extensive market research and a similar strategy to revamp the brand, Coca-Cola's decision to replace its classic formula with New Coke in the 1980s backfired spectacularly. What are your thoughts on replicating success? Have you faced similar challenges in your work? Share your experiences below! #Marketing #BrandManagement #BusinessInsights #ReadingJourney #SummerReads

The latest RED C Research Brand Reaction Index (BRI) reveals Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand for the third year in a row, with FMCG brands occupying 5 out of the top 10 places. BRI uses facial expressions which act as shortcuts enabling consumers to connect emotions with brands. Testing emotions is important for brands as it is an indicator of future brand growth. This year we tested 177 brands in Ireland. Check out the full report: https://bit.ly/3VTDoVc If you want to find out more about your brand and its context with competitors, get in touch with us at info@redcresearch. Cadbury Ireland Limited, Tayto Snacks, Brennans Bakeries, Fáilte Ireland, Aldi Ireland, Dunnes Stores, Flahavan's, Irish League of Credit Unions, McVitie's, Lidl Ireland #SeeMoreClearly #Brands #Marketing #MarketResearch #BrandReactionIndex #BRI

AB InBev maintains 2023 profit forecast after exceeding Q2 expectations. the world's largest #brewer, reported higher-than-expected second-quarter earnings and repeated its forecast for profit growth this year. “Our business delivered another quarter of profitable growth. [...] We continue to invest in our strategic priorities for the long-term,” said Michel Doukeris, CEO of Anheuser-Busch InBev. The company aims to continue to drive premiumisation across Europe as its premium and super premium brands delivered double-digit revenue growth during quarter, led by Corona and Budweiser. competitor Carlsberg Group also reported better-than-expected half-year profit after consumers shelled out more money for premium #beers despite the latest price increases. #fmcg #retail #beverage

Cadbury, a world-renowned chocolate brand, boasts a rich history dating back to 1824. Here's a glimpse into their success story: * Humble Beginnings: John Cadbury opened a shop in Birmingham, England, selling tea, coffee, and chocolate. * Focus on Chocolate: The company gradually shifted its focus to crafting high-quality chocolate beverages, initially targeting the affluent class. * Iconic Dairy Milk: In 1905, Cadbury launched its most famous creation, Cadbury Dairy Milk, a milk chocolate bar loved worldwide. * Global Expansion: Over the years, Cadbury expanded its reach, becoming a leading chocolate manufacturer in the UK and beyond. * Marketing Magic: Cadbury's success is partly attributed to its strategic marketing that emphasizes brand identity, product innovation, and effective distribution. Cadbury's long-lasting success offers valuable lessons for businesses: * Brand Focus: Maintaining a clear brand identity that resonates with consumers is key. * Product Innovation: Continuously developing new products and flavors keeps the brand exciting and relevant. * Quality Commitment: Focusing on quality ingredients and production processes builds trust and customer loyalty. * Strategic Marketing: Effective marketing that builds brand awareness and connects with consumers is essential. * Adaptability: Being adaptable to changing consumer preferences and market trends ensures long-term success. Cadbury * #CadburyDairyMilk (their most famous product) * #CadburyChocolate (general brand hashtag) * #CadburyLovers (for fans of the brand) * #UnwrapJoy (their current marketing campaign) Business * #BusinessSuccess * #Entrepreneur * #Marketing * #Motivation Success * #SuccessMindset * #GoalSetting * #Achievement * #Inspiration * #CaseStudy * #BusinessGrowth * #CustomerSuccess #AmanCinghRawat

Worms in Dairy Milk? See how Cadbury turned disaster into success with Amitabh Bachchan! It was a while back when customers found worms in Dairy Milk. To defend against this, Cadbury initially blamed careless storage, but the FDA disagreed and demanded advertising be halted. In response, Cadbury made a creative move – they launched "Project Vishwas". Through this project, Cadbury educated retailers on proper storage, revamped packaging, and engaged with consumers and the media to reassure them of product safety. And the game-changer? Amitabh Bachchan's endorsement. His endorsement added credibility and the recovery of consumer perception. Within 8 weeks of implementing these changes, they successfully bounced back and saw sales recovery. And that's how Cadbury faced its biggest downfall with grace and repaired it to the core. This campaign is a prime example of tackling challenges creatively and setting an ideal example. It successfully highlighted the importance of: ~ Celebrity marketing ~ Safety measures ~ Transparency ~ Effective PR An oldie but a classic one. Isn't it? #influencermarketing #digitalmarketing #adcampaign