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Brand is not a marketing gimmick (although there are those who attempt to use it that way). Brand is a powerful tool for creating a bridge between YOUR value and your "just right" audience. And when created from authenticity, your brand gives you the confidence to show up, stand out, play by your own rules and make bank. Keep reading on my blog: https://lnkd.in/egkpUGwK

Article: The 6 Traits Of A Successful Brand

Article: The 6 Traits Of A Successful Brand

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