Michael Russo’s Post

Pumped to share my recent interview with ECRM’s Joseph Tarnowski where we talked about leveraging data to drive Wild Bill’s growth! 🌟 Navigating the retail landscape can be expensive, especially when you're looking at shelling out $20-30K for a couple of basic reports from traditional data providers. That's why I'm such a big advocate for RangeMe’s premium services. Their offering of NielsenIQ category-level data to Premium and Pro subscribers is a game-changer. 🚀 It’s been incredibly valuable for gaining quick, actionable insights into the beverage category. While it’s easy to get lost in extensive data, the insights offered here—though limited to a few key reports—deliver immense value and excellent bang for your buck. Leveraging these insights has been instrumental in refining our strategy and engaging more effectively with buyers. FULL STOP! 🛑 #RetailData #BrandGrowth #ECRM #CPG #Sales #Marketing #Beverage Byzzer powered by NielsenIQ

How are you ensuring you capitalize on the consumer trends shaping retail and foodservice this year? 🛒🍽 💡Gain valuable perspective from Colin Stewart, Acosta EVP of Business Intelligence and Kathy Risch, SVP of Shopper Insights as they share their predictions and opportunities for brands, retailers and restaurants to connect with customers and drive growth in 2024. #ShopperInsights #DigitalCommerce #IntegratedMarketing #RetailDining

Maximizing Specialty Food Sales in the Digital Era 🌐 In today's market, e-commerce and social media are not just tools but essential strategies for expanding the reach and increasing the sales of specialty food brands. Leveraging these digital platforms allows brands to connect directly with niche markets, providing customers easy access to unique, high-quality products that might not be available locally. E-commerce platforms offer a gateway for specialty foods to enter households they might never reach through traditional retail. These platforms' personalized marketing capabilities and analytics enable brands to more effectively understand and cater to specific consumer preferences. Meanwhile, social media boosts these efforts by creating communities around specialty foods, enabling brands to engage directly with consumers, share their stories, and build loyalty. It’s about creating content that resonates and encourages sharing, which amplifies reach organically. Integrating a robust digital strategy for specialty food brands is critical to tapping into a broader audience, increasing brand visibility, and driving more sales. Embrace the digital transformation and watch your specialty food brand thrive! #SpecialtyFoods #DigitalMarketing #Ecommerce #SocialMediaMarketing #FoodIndustry #retail4smallbiz CLAIM YOUR FREE DISCOVERY CALL https://lnkd.in/ekfV-F5M

You might've heard that our latest Plant-Based Foods State of the Marketplace report is now live, and covers a wide array of in-depth retail, foodservice, e-commerce, and consumer insights that span the entire plant-based foods industry. 👀 💡 But beyond the report, we took a closer look at the data and rounded up some breakout highlights for you on the Digest. From supermarkets to restaurants to e-commerce outlets—and everything in between—the bottom line is clear: Consumers want more plant-based foods. Read our takeaways here: https://buff.ly/3wvhbTA And if you haven't downloaded the report yet, access it now!: https://buff.ly/3UKYlzX #plantbased #ecommerce #retail #foodservice #consumer #insights #data #marketplace

Want to know how your CPG Brand benchmarks to the industry? Complete the 2024 State of the CPG Food and Beverage Industry survey to find out. This survey is designed for CPG Brands to help you get an overview of the CPG Food and Beverage industry. You'll receive an in-depth report with the analysis on average unit velocities per category, retail distribution, e-commerce repeat rate, and so much more to help you plan for 2024. You can then use this data for retail meetings, investor pitches, and internal benchmarking. Survey link in the comments... Cheers to our friends at Foodbevy for spearheading this industry resource, and to Food Biz Wiz, Brand Pollinators, Product & Prosper, and EmergeCPG for collaborating for the common good! Go team impact!

“Porky Whites delivers 9.4% volume growth L52W versus category and private label 0%”   This data slide (based on #NielsenIQData to w/e 21st Oct 2023 & EPOS data to w/e 31st Oct) is HUGE and illustrates the change in fortunes for brands like Porky Whites Ltd that are delivering volume growth verses #PrivateLabel!   With the back-drop of a continuing #CostOfLivingCrisis and what is traditionally a very #CommercialCompetitiveness landscape between brands and private labels, I’d LOVE to hear/read your thoughts (comment below) on what YOU think are the main drivers behind this volume brand growth?   #FoodIndustry #RetailData #BusinessGrowth #BrandGrowth #ConsumerInsights #MarketTrends #UKPork

🚀 Uncover Hidden Gems: Monthly Micro-Insights with NielsenIQ's SnapView Insights 🚀 NIQ SnapView's are micro-insights—focused glimpses into using our Full View™ technology. These insights are essential for answering critical category questions, guiding strategic planning, and proactively responding to market shifts. 🔍 Recent Categories: Snacking Innovation Sustainability in Household Disposables Candy Innovation Bakery Department Purchase Dynamics Beverage Omni Strategy Explore these insights and more on our website. Perfect for your next story on market trends and brand strategies! #CPGInsights #MarketInsights #BrandStrategy

We asked food industry experts for their key 2023 takeaways: #MichelleElster, CEO of Rabin Roberts Research, noted that: - The foodservice industry still faces a major challenge with labor shortages - Operators are compelled to consider options such as raising prices, adding service fees, or potentially closing their doors to address these financial challenges. - Despite these difficulties, operators are adopting creative strategies to remain competitive. - Creativity manifests in the form of introducing new products, innovative packaging, forming partnerships (e.g., McDonald's and Crocs), and leveraging technology to enhance customer value. - Changing consumer preferences, including a rising demand for healthier and vegan menu options, are also influencing operators to rethink their offerings. #TheFoodConnector #FoodserviceMarketing #Marketing #FoodIndustry #FoodTrends #DigitalMarketing #MarketingInsights #TradeShows #GenerateLeads #DataAnalytics

🌱 Bridging the Gap: Our Journey into Food Awareness 🌾 This is a fun segment we started to do to help show how differently some common items we walk by in the grocery store actually look in their natural form. Which one did you find most surprising? #FoodAwareness #ConsumerEducation #FromFarmtoTable #NaturalOrigins #GroceryRetail #Retail #Canada #BrandManagement #CPGIndustry #FoodBroker

Ahead of our full Food Aggregator study launch next month, headed up by Jayne Webb (TWC Group's Director of Insights), we have been conducting a series of ‘mini polls’ to road-test some of our hypotheses. It’s produced some interesting findings (to be validated in the main study): 👉1 in 4 consumers have no idea what they want before they order - this gives the industry the opportunity to influence these buying decisions 👉 38% of consumers know what they want to order but admitted adding on extra items that they weren’t originally planning on buying - this offers opportunity for impulse sales 👉 'As a treat' was the top reason consumers gave for purchasing via a foodservice aggregator, followed by the fact that it's a quick and easy method to get their items - interestingly more consumers in the northern region of the UK said they would be more likely to order via a foodservice aggregator because ordering a takeaway is a part of their regular weekly routine. 👉 9% of consumers said buying groceries was their top reason for using a foodservice aggregator. How can the industry take advantage of these opportunities and influence consumer purchase occasions? 🤔 As we continue our research we'll uncover answers to questions like this and more. ✉️📞Contact us today to learn more and register your interest, or visit: https://lnkd.in/exAyAHpd #foodaggregator #consumerresearch #insight #deliveroo #ubereats #justeat #snappyshopper #foodhub