Vasco Botelho’s Post

"Carmaking is 100,000 rational decisions in search of 1 emotional decision." - Kumar Galhotra, Ford We often hear the following: "Build it and they will come." But how true is this statement? No matter how good the product or service is, potential customers don't know, and word of mouth is not enough. You have to communicate. Some people view marketing as the icing on the cake. I am here to tell you it is the cake itself, and when done properly, you can have your cake and eat it too. #performancemarketing #digitalamarketing #branding #marketing

Here are some two cents of what I really think can help you deliver your products with ‘grace’ and ‘authenticity’ rigoriously. Share your thoughts in the comments below. Just Saying Sanjita Tadiparthi Khyati Bafna #storytelling #marketing #branding #brandstory #BrandIdentity #BrandLegacy

There is no secret sauce. There’s just good planning—also known as strategy—execution, and consistency. Easy to type, hard to do. If something is worth doing, it’s worth doing to the highest possible standard. #strategy #marketing

Many confuse Strategy for Goals, what's worse is unless you have a clear idea of what you will do and won't do and where you are going, then you've just muddied your brand. Such a waste of time and energy. Stay focused, folks, others have figured it out and are STRATEGICALLY coming for yours. . . . #branding #marketing #goals #strategy #ceo

We've all been there, wondering if we can really make it in marketing and branding. 🤔 It's easy to get lost in self-doubt, especially when the challenges seem mountain-high. But here's the thing – that doubt can stop us from reaching our full potential. Remember, every pro was once a beginner. And with the right strategy and a dash of creativity, those goals aren't just possible; they're within your grasp. 💡 Let's tackle these challenges head-on and turn them into opportunities for growth. #MarketingSuccess #BrandingGoals #GrowthMindset #marketing #branding #manishagarvwal #strategy

Understanding the difference between price and cost will help you make impactful decisions. Price is just a number, while cost encompasses everything you trade to obtain or maintain something. Cost is more than money — it's time, effort, resources, and opportunity cost. Don't fall into the trap of focusing solely on price when making decisions. Read more on Seth Godin's blog: https://buff.ly/3UD5zHh #Marketing

the sell, sell, sell trap .. ditch it 🚮 & attract your dream clients with this simple shift. (nope, it's not hype) i'm talkin' about your marketing. → it's the bridge that connects your solution to where your dream clients want to be what does that mean? 👀 • less promotion and more connection • less selling and more storytelling • less fluff and more value focus more on: → the "how to" than the "what to" • how to help more people? • how to solve their problem? • how to make their lives easier? than the: • what to hype them up about? • what to push them towards? • what to sell them next? This is what will help you stand out in a sea of same-ness. 😉 #marketing

📍Why is it that dreaming and planning alone fall short of what’s needed?🤔 ☝️ Because it’s imperative to make decisions before they are made for you by others. ✌️Because it’s crucial to not just strategize but also to put those plans into action. 👌Because you must be prepared to perform at your absolute best in the fiercely competitive arena of the market. 📌Do you have a strategic plan in place? A well-defined marketing strategy? #Marketing #strategy

"What if it doesn't work?" In recent time... I've heard this phrase more times than I can count. And I've come to a realization that: Assumptions is killed more ideas than procrastination. Not that you asked for it. But, here's your cue to: Stop overthinking it. Test, get feedback and improve. What if it didn't work? Well, What if...it did? — #business #branding #marketing