M Sammy Ivan Kurniawan’s Post

Anong Magandang Negosyo Pasukan Ngayong Taon? | How to Start a Business Series To access EXCLUSIVE Transformative Lesson Videos, click here: https://lnkd.in/geCgDQnF #InsightsFromTheGarden #YouWereMadeToBeFruitful #BusinessGURO

✒Revamping Matahari Department Store: A Strategic Marketing Mix Makeover 📑 As Master's students in strategic marketing management, my team of six embarked on a captivating case study analysis to revitalize Matahari Department Store, Indonesia's retail giant. Our mission was to unravel the reasons behind the company's 24.10% profit decline in the first quarter of 2021 and identify areas for improvement within their marketing mix framework. Our comprehensive analysis delved into: 1️⃣ Unveiling the Pandemic's Impact: We examined how the COVID-19 pandemic significantly impacted Matahari's sales and profitability. 2️⃣ Quantifying the Financial Setback: We analyzed the financial losses incurred by the company due to the pandemic-induced slowdown. 3️⃣ Scrutinizing the Existing Marketing Mix: We meticulously evaluated Matahari's current marketing mix strategies, encompassing the 7Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence. 4️⃣ Charting a Path to Recovery: We identified key areas for improvement within each element of the marketing mix, providing actionable recommendations to revitalize Matahari's brand presence and regain its market dominance. Our presentation encapsulates: ✴A thorough understanding of Matahari's challenges and opportunities. Data-driven insights into the effectiveness of their marketing mix strategies. Practical recommendations to enhance their marketing mix and drive sustainable growth. Share your thoughts and insights on Matahari's marketing mix strategies in the comments below 📢💕 #StrategicMarketing #MarketingMix #CaseStudy #Retail #MatahariDepartmentStore #Indonesia #MasterOfManagement

Proud moment for Frisian Flag Indonesia! Our campaign, showcased as one of Google's best Ramadan case studies, seamlessly weaves magic into storytelling with advanced technology. Embracing “Resilience to Progress” (Kekuatan untuk Menang), our campaign spotlights mothers as Ramadan superheroes, turning everyday concerns into triumphs. Our SCM products become their sweet superpower, adding the perfect touch to Ramadan dishes fueling the family’s energy from Suhoor to win the active day until breakfasting. This powerful storytelling, combined with YouTube's ad-sequencing and time-targeting, resulted in record Ad recall lift and the highest SCM market share in the past 2 years. Curious to learn more? Dive into the case study. 🌟🥛 https://lnkd.in/gijtNWQt #KekuatanUntukMenang #CaseStudy

Thrilled to share this highlight from Frisian Flag Indonesia: Our innovative Ramadan campaign is now a Google case study exemplar! By merging compelling storytelling with cutting-edge tech, we've portrayed mothers as the real superheroes of Ramadan. Our SCM products aren't just ingredients; they're a testament to resilience and progress, powering families from Suhoor through the day. The result? A significant ad recall lift and our highest SCM market share in two years. Check out the full case study to see how we're redefining marketing success. 🌟🥛 #KekuatanUntukMenang #CaseStudy

Celebrating the International Women’s Day, members of Incredible Mom Agents (IMA) from Surabaya and its surrounding areas were invited to a gathering in LNK’s factory in Mojosari, Mojokerto. IMA is a community of mothers brought together through the same concern for family well-being by FiberCreme, a product of PT Lautan Natural Krimerindo. As part of the gathering, the mothers had a chance to learn about food processing and communications, enabling them to upgrade their skills to contribute more to the family's economy. What do you think about IMA and this activity? Share your opinion in the comment box!

Pangkalan Data Utama (PADU) Over the weeks we have done PADU in 6 hotspots around Pengerang. According to our survey a majority applicants are from B40 categories. PADU facilitates better coordination and collaboration among government entities, leading to more efficient governance and policy formulation. With a centralized repository like PADU, there is greater transparency in data management and governance practices, which enhances accountability and trust in the government's activities. Baby step to a greater future. #pengerangjagapengerang #malaysiamadani

Technological developments in the world, especially in Indonesia, are very rapid. Technological developments that have entered the industrial era 4.0 require society to be able to adapt to this technology. In this case, as PM or Project Manager, we are faced with the problem of residential apartment property asset owners who are unable to market or offer their products properly and convey them to customers. The lack of marketing facilities that are less supportive and SOPs or Standard Operating Procedures that are far from the specified standards, make things difficult for them. As a digital solution solver, we created a product called SewaKeun with the principle of being the best Rental Business Partner for your residential assets. As a philosophy, the name of this product is taken from the basic word, namely sewa, which means renting out, and the word keun is given as a slang word for today's era, such as the use of the words gasskeun, laksanakeun, and other words. With SewaKeun, problems regarding accessibility and effectiveness, marketing facilities, and sales and purchase transactions that are complained about can be resolved well and increase income for apartment owners. Want to see what SewaKeun is all about? just look at this post. with a bootcamp with @@ and mentored by @@. MySkill and Deloitte, and mentoring by Krisna Shanti #LearnatMySkill #RintisKarirImpian #MySkill #MySkillxDelloite

Amazing to have been able to bring together over 70 people from 30 key companies to attend my presentation on the integration of measuring operations in production and automation. Our Indonesian agent PT Yakin Maju Sentosa excels in organizing such events, I am always impressed to see how close their salespeople are to their customers, frankly it's remarkable. Karawang showroom was once again full for this session, I thank everyone who worked for this success and all the people who came and dedicated their afternoon to us. More and more Indonesian customers are looking for solutions to automate their production and increase productivity. While for years they were reluctant to changes and new technologies, post-COVID marked a radical reversal, which has allowed us to develop this big market significantly by offering customized and innovative solutions. Our local partner plays a big role in this success, since they are on the road every day to present and promote our Sylvac products; The credit goes to them! Fortunately for Indonesia, while the situation is clearly unfavorable for exporters, the impact on GDP growth is cushioned by Indonesia’s relatively limited dependence on exports. As it was often the case during prior global crises, it is the Indonesia’s huge domestic market that comes to the rescue. For this year, Indonesia is targeting 5.2% economic growth, while inflation is predicted to be around 2.6%, figures that many countries envy. I look forward to spending the next few days visiting our customers and seeing this development. #sylvac #indonesia #automation

#ICYMI Senior Fellow Dr Alexander Raymond Arifianto and Research Fellow Dr Adhi Priamarizki tell us more about their recent policy report "Jokowi’s Legacies and the Incoming Prabowo Administration: Change or Continuity?" This policy report aims to do two things: make sense of Jokowi’s ten years in office and its possible legacies for Indonesia, and develop several scenarios for how the Prabowo-Jokowi relationship is likely to evolve once Prabowo assumes office and how Indonesia will move forward under his administration. Read the report here: https://lnkd.in/gGU758F5

Since the introduction of the bureaucratic simplification policy in 2019, the number of Functional Positions has increased significantly. For example, for Policy Analysts, based on data from the e-NIAKN (national registration number for policy analysts) system, there are almost 10,000 individuals as of mid-2024. If we include those Policy Analysts who have not registered, the number is estimated to be over 30,000. Unfortunately, the increase in these Functional Position holders has not directly corresponded to an improvement in the required competency. Many of the Functional Position holders, particularly from the reclassification path (penyetaraan jabatan), are still performing tasks from their previous positions, leading to jokes that their positions are "functional with a structural feel." Although various socialization and training programs have been implemented, the large number of Functional Positions and the wide distribution of Functional Positions across Indonesia present their own challenges. Therefore, the utilization of technology and online media is a smart choice to enhance reach throughout the country. In this regard, for the past three years, Lembaga Administrasi Negara RI and KSI (Knowledge Sector Initiatives) has created an animated video about optimizing the role of Policy Analysts. Although there were regulatory changes concerning Functional Positions in 2023, this video remains very relevant and can serve as a reference for understanding the characteristics of the Policy Analyst position. Please enjoy the video below. https://lnkd.in/gtfSP7kT #policyanalyst #bureaucraticreform