Muralikrishnan B’s Post

🚀 Xiaomi Automotive's SU7 Launch: Unveiling Marketing Strategies! 🚗💨   The launch of Xiaomi Automotive's SU7, achieving over 50,000 sales in just 27 minutes, is not just a testament to the product's prowess but also a result of a series of captivating marketing strategies. Let's delve into these keys to success:   -Social Media Marketing: Extensive dissemination across social media platforms to ignite user interest.   -Road Test Event Marketing: Field tests elevating product exposure and word-of-mouth effect.   -Viral Marketing: Engaging and shareable content to trigger user sharing and virality.   -Price Suspense: Generating speculation and discussion through pricing suspense.   -KOL Marketing: Leveraging key opinion leaders to expand brand influence and awareness.   Xiaomi Automotive's SU7 launch marketing strategy integrates multiple approaches, successfully tapping into consumer psychological needs and market trends, setting a benchmark in the marketing realm. #XiaomiAutomotive #MarketingStrategy #SU7Launch #ChinaMarket

The launch of Xiaomi in India in 2014 has been lauded over the years as a brilliant example of marketing prowess. The use of Robert Cialdini's "Scarcity" principle via the "Invite Only" approach was always a hot topic of discussion whenever we were pitching to any brand in the category. But it was in the first 10Xer Club workshop that I realized there was another key principle behind this success story. The "Authority" principle is often discussed in brand communication, especially when deciding on brand ambassadors or in campaigns like Sensodyne's "Recommended by Dentists Worldwide." However, in Shubhajit Sen's session on Applied Psychology in Marketing, I realized Xiaomi went a step further by building a new set of authority figures—the actual users of the product. Of course, bloggers and news portals spread the word, but it was the newly minted "Xiaomi fans" that truly created a sense of FOMO among prospective buyers, pushing them into a "Hot State" (another fascinating topic from the workshop). Times have changed, and consumer reviews are now a crucial purchase consideration in our highly social world. Yet, the importance of building brand love and endorsements remains a top priority. Have you seen other brands leverage this principle effectively? Do share your thoughts in the comments! #Marketing #Psychology #Brand #Xiaomi #ConsumerBehavior #10Xer

Creating a successful brand in India isn't easy. It needs top-notch products and competitive prices. But Carl Pei, with his experience launching OnePlus, has applied his know-how to introduce his new phone, Nothing Phone ( 2a ). It's loaded with features and starts at an irresistible ₹23,999. In a crowded market where new products launch frequently, effective marketing is crucial. Nothing stands out by targeting their main audience uniquely and humorously, making them memorable. Additionally, a Flipkart exclusive phone boasts impressive specifications, poised to make waves in the market. Check out the billboard below; it's surely aimed at the company Carl Pei led to success in the Indian market. Can you guess the brand? #BrandSuccess #Nothing2a #MarketingStrategy #marketing #advertising

🚀Awareness , credibility, and call to action 🚀 key motives for advertising. Different types of ads serve specific purposes: Newspaper, TV , YouTube & Billboards 📰 📺: These are primarily aimed at building awareness. The more often people see a brand, the more likely they are to choose it when making a purchase. These ads are typically used by established brands in well-known categories. Examples include Apple and Amazon. Instagram Story Ads 📱: These are designed for conversion, featuring direct calls to action like "Swipe Up" or "Learn More," which drive immediate engagement. Example - Man matter, swipe up to buy hair gummies. Facebook Ads 🔷: These often combine elements of both awareness and direct response. For example, you might discover a unique home decor light and make an immediate purchase. Typically, these ads promote lower-ticket items that either fulfill a specific functional need or offer something distinctive. Influencer and Celebrity Collaborations 😎: These leverage the influencer’s reach or the credibility associated with their image, enhancing brand confidence and visibility. A lot of new brands use this to gain trust and have a push start. For instance, Shah Rukh Khan endorses Hyundai during its launch in India. Understanding these nuances helps in crafting marketing strategies that effectively align with brand objectives. What are your thoughts on the what other advertising strategies solve for ? 🤔 #Marketing #Advertising #ConsumerBehavior #MarketingStrategy #InfluencerMarketing

Catchy!!! Isn't it?? 😯 The first visual while getting through the front page of #thetimesofindia is 📌 "Hum bhi bana lenge..!!" ~ Aman Gupta from #sharktankindia Aman Gupta meant it for what he said in the show. 😊 Don't you agree? ⏭️ What a marketing strategic move by boAt Lifestyle!! This has led to a lot of social media chatter. 📍By leveraging humour and creative marketing, #boAt has captured a lot of attention and achieved for what this started for (brand awareness!!) 🫡 Great to see an Indian tech brand becoming India’s fastest-growing audio wearable brand and competing with international tech giant Apple as a healthy tussle. 🔑 Key learning: 📌 Stand out on what you have committed - This is what personal brand is.. What's your opinion? #techgiants #marketingstrategies #branding #personalbrand #sharktank #toi #advertisement #adcampaign

Ranbir Kapoor will be seen elevating the brand’s new ‘Super Duper Refresher’ positioning in India and will feature in the new TVC that is set to take over traditional and digital platforms across the country soon Follow the link in comments to know more. #advertising #marketing #industryupdate

Will Drink Free concept work in India ❓ India gives a warm welcome to free things. It's in our nature ;p Model of Drink Free: 1. Take money from brand for advertising 2. Advertise on their bottles 3. Quirky and creative designs with QR code 4. Decide target audience 5. Target distribution of their water bottles Why brands would opt for this advertising option ❓ 😢 Pain Point in Offline Marketing : Steps after Awareness are not trackable! Downsides of Digital Marketing : ➖ It is overcrowded ➖ There is Ad fatigue AIDA Model: Awareness ✅ The new concept catches eyes of customers: Interest ✅ Customers checks out which brand sponsored my water today Desire✅ Scans QR code Action ✅ Customer land on brands website leading to trackable outcomes. Which one would you buy, Bisleri or Free water bottle from DrinkFree? #casestudy #business #Indianmarket #marketing #advertising #productplacement

Big Wins in Marketing... Who's Leading the Game This Week? Check out these amazing industry moves: - Interactive Avenues just scored the social media mandate for RPPL. - Lead Experts landed SabkaLoan's digital marketing deal. And let’s not forget the stellar work from: - KFC India - FCB/SIX India - Bombay Design Centre - Tata Chemicals - DVIO Digital - Attero These teams are setting new standards in marketing. Let’s celebrate their success and keep pushing the boundaries. Who’s ready to make the next big move? Drop a comment and let's chat! #Marketing #IndustryUpdates #Highlights

My FIRST🚀VIDEO🎥POST! A couple of days back, while travelling🚗on the Mumbai-Pune Expressway🛣, I noticed this amazing and famously known way of advertising, "Guerilla Marketing". 🌟 Guerrilla marketing is an advertising strategy that uses unconventional tactics to delight and attract customers. It often involves: 1. Surprising🎉 2. Engaging, and🤝 3. Memorable tactics🧠to generate buzz🎶and reach the target audience👯. I was particularly impressed by the creativity of Jeep India, who ingeniously chose a unique location🏞️to showcase their product. Their advertisement clearly demonstrates the exceptional off-roading⛰ capabilities of their vehicle. To all the readers out there😀, let me know in the comments section what other products/brands you have come across that have used the Guerilla🐒Marketing strategy. 💬 #Marketing #GuerrillaMarketing #CreativeAdvertising #MarketingStrategy #Branding #Advertising #JeepIndia #InnovativeMarketing #CustomerEngagement #MumbaiPuneExpressway #MarketingTrends #ContentMarketing #BusinessGrowth #MarketingTips #MarketingIdeas #ViralMarketing #MarketingInspiration #MarketingInnovation #BusinessStrategy #SocialMediaMarketing #MarketingCampaign #SIIB #SIU #Symbiosis #SymbiosisInternationalUniversity #SymbiosisInstituteOfInternationalBusiness

Being a marketer, we need to figure out how and where our target audience spends time digitally. Here are most visited websites in India in December 2023: 1. google. com 2. youtube. com 3. facebook. com 4. instagram. com 5. xhamster. desi 6. aajtak. in 7. samsung. com 8. xhamster. com 9. whatsapp. com 10. xhamster42. desi Can surely help in marketing strategies for channels which are not banned in India. For the rest, will have to figure out how are people even accessing those sites such volume. P.S. This also gives an idea of human behaviour 👀 Source : similarweb