Chief Marketing & Communications Officer and Founding President, Healthcare Business, Mastercard. Author of Wall Street Journal Bestseller “Quantum Marketing”
It’s time for marketers to reclaim their strategic influence to foster trusted relationships with consumers, especially in our data-driven world. I joined Arun C Kumar on his FairPlay podcast to discuss that bold vision and explore the promises, perils, and potential of data in today’s marketing landscape and the need for a new “open marketing” paradigm that’s built on transparency, accountability, and putting the consumer first. I also shared learnings from Mastercard’s transformation and why I believe marketers must evolve into multi-dimensional leaders who can marry analytics with creativity. Thank you for having me, Arun! This was a wonderful conversation. Listen below and let me know what resonated in the comments. Listen on Apple Podcasts: https://lnkd.in/dBkc3FF4 (https://lnkd.in/dBkc3FF4) Listen on Spotify: https://lnkd.in/dreTjTee (https://lnkd.in/dreTjTee)
Arun C Kumar
1mo
Thank you for spending the time! Absolutely enjoyed it.
Rajasekhar D
1mo
Interesting!
Chris Curtin
1mo
This is awesome, Raja! congrats!
We Transform Remarkable People And Things Into Iconic Brands
1moAlways on the bleeding edge of the transformation of marketing Raja Rajamannar