Raja Rajamannar’s Post

As an official partner of CONMEBOL Copa América, Mastercard is proud to support the Hispanic small business community and connect them through their deep-rooted love for fútbol, the world’s most popular sport. Together with Ted Lasso Actor Cristo Fernandez and Mexican soccer legend Hector Herrera, we orchestrated a Priceless Experience for a deserving father-son small business duo, Jose and Emmanuell Maldonado of Mariscos Playa Hermosa. Watch as Hector and Cristo step in to assist and hear firsthand from Emmanuell about his experience running a family-owned enterprise here. Because when small businesses win, everybody wins: https://lnkd.in/g8bQJcnU

I had the pleasure of speaking with Axios about one of my favorite topics — multisensory marketing and branding. This strategy has become a true differentiator for our brand. https://lnkd.in/gVjDr6Cy

At the Cannes Lions International Festival of Creativity, I sat down with Daniel Murphy, SVP of Marketing at Liquid Death and Marian Lee, CMO of Netflix to discuss their respective approaches to marketing and their social media strategies. Daniel shares the beverage brand’s unique use of comedy writers, rather than traditional advertisers, to reach customers on social media. It’s clear that comedy touches every aspect of their marketing — from offering to fly social media “haters” to Los Angeles for a blind taste test of water competitors to making a “Greatest Hates” playlist of parody songs based off negative social media comments. This session brought me great joy. Thank you, Marian and Daniel, for joining me! #CannesLions2024

For marketers today, attention is the ultimate form of currency. But it’s becoming an increasingly scarce commodity: the average attention span is just eight seconds, less than that of a goldfish. Consumers are bombarded with more than 3,000 ads per day, and social media is further fracturing attention spans, making it critical for brands to find unique ways to break through the noise. But if brands are lucky enough to capture those coveted seconds of attention, how do they maximize them?     In my most recent newsletter, I explore three ways marketers can maximize impact with the minimal attention consumers are willing to give. I look forward to hearing what you think. 

At the Mastercard Villa at the Cannes Lions International Festival of Creativity, we were immersed in a world of innovation, where we celebrated creativity in all its forms. It was a privilege to network with some of the most prominent thought leaders and hear new perspectives on some of the most pivotal topics in marketing and beyond. 
 I had the pleasure of speaking with Robin Arzon, VP of Fitness Programming and Head Instructor at Peloton Interactive and New York Times bestselling author, about the psychology behind journaling, mental health as it relates to movement, and more. Our conversation was full of insights and truly inspiring. 
#CannesLions #CannesLions2024

I'm delighted to share that Mastercard won a Grand Prix award at Cannes Lions for our "Room for Everyone" campaign from Poland. It is humbling to know that only 0.07 percent of entries win this award, making it even more special. And this is the second consecutive year we are getting a Grand Prix. I am incredibly proud of my team's hard work and dedication. Room for Everyone harnesses the power of data to provide invaluable insights for small business owners, helping them identify the optimal locations to establish and grow their businesses. Learn more about this powerful platform through the link below. Here's to continued success and innovation! #CannesLions2024 #GrandPrix

What an incredible day launching Mastercard’s programming at Cannes, fueled by the inspiring momentum of the Cannes Lions Festival of Creativity. Today reminded us of the profound impact of marketing, our responsibility to consumers, and the importance of staying creative and striving for excellence, both personally and professionally.      The conversations we had were truly inspiring. I want to extend my heartfelt gratitude to everyone who participated in these sessions. Your insights and engagement brought me immense joy. Let's continue to push boundaries and elevate our work together!      Kimbal Musk, Harry Kargman, Robin Arzon, Marian Lee, Dan Murphy, Alastair Lukies CBE, and a special thank you to Pranav Yadav and Deepak Chopra MD (official) MD for the intimate roundtable conversation that made us all think more about our mind and body connection.

More than 450 million fans are set to watch the UEFA Champions League final this weekend. With football being such an immense passion, we've teamed up with Gareth Bale and Pledgeball to use this incredible momentum to drive collective climate action. Gareth has pledged to drink plant-based milk. Small steps make a big difference—eating vegan, taking public transportation, or composting are all ways to get involved. What will you do?

It’s time for marketers to reclaim their strategic influence to foster trusted relationships with consumers, especially in our data-driven world.     I joined Arun C Kumar on his FairPlay podcast to discuss that bold vision and explore the promises, perils, and potential of data in today’s marketing landscape and the need for a new “open marketing” paradigm that’s built on transparency, accountability, and putting the consumer first.     I also shared learnings from Mastercard’s transformation and why I believe marketers must evolve into multi-dimensional leaders who can marry analytics with creativity.   Thank you for having me, Arun! This was a wonderful conversation. Listen below and let me know what resonated in the comments.     Listen on Apple Podcasts: https://lnkd.in/dBkc3FF4 (https://lnkd.in/dBkc3FF4) Listen on Spotify: https://lnkd.in/dreTjTee (https://lnkd.in/dreTjTee)