Na'eemah Naajidah Hollis’ Post

💡 Lessons in Authentic Creator Marketing from E.L.F. BEAUTY & Chris Olsen 💡 e.l.f. Beauty's 'Make up over Makeup' campaign defied convention in the world of creator marketing. Bringing together TikTok powerhouses Chris Olsen (12.1M followers) and Ian Paget (2.5M followers) post their high-profile breakup, the campaign delves into candid conversations between exes, placing emphasis on real connections over products. Here are my 4 Key Takeaways on Building Innovative Creator Campaigns: 1️⃣ Beyond Conversion Goals: While sales are crucial, creator content drives brand recognition, customer acquisition and trust. Content that focuses too much on conversion can come across as inauthentic. Creator content also has the goal of going viral, which means it needs to entertain. Nearly 80% of Gen Z and 61% of millennial women consider creators their most trusted source for beauty recommendations. (according to LTK (formerly rewardStyle & LIKEtoKNOW.it)) 2️⃣ Respect the Creator's Brand: Think of creator and influencer collaborations as co-creation. Watchtime and engagement are vital for virality, especially on platforms like TikTok. Content that aligns with a creator's style gets the best results. For e.l.f. Beauty, this meant featuring an organic, honest conversation between Olsen and Paget, which was in line with Olsen’s brand of raw and vulnerable content. 3️⃣ Harmony with Social Platforms: Effective creator campaigns are made for social platforms, not placed on top of it. For TikTok, this means avoiding overproduction, encouraging sharing and interaction, and finding ways to work brand opportunities into regular content. 4️⃣ Keep Your Finger on the Pulse: Social media culture moves fast. Stay attuned to trends and cultural shifts. Jumping on a trend too late risks appearing out of touch. For example, the TikTok trend of men being obsessed with the Roman Empire blew up in September, but a brand jumping on that trend now might look out of touch. In a dynamic landscape, authentic creator collaborations hold immense potential and e.l.f. Beauty has shown us how it’s done. https://lnkd.in/eVzupENe #creatormarketing #creatoreconomy #influencercollaboration #influencermarketing #digitalmarketing #growthmarketing

🌟 Exciting News! 🌟 I'm thrilled to share that I've recently partnered with Armani Beauty for their Liquid Eye Tints campaign! 💄✨ As a UGC Creator + Influencer passionate about beauty and skincare, this collaboration is a dream come true. I created a fall makeup look utilizing the latte makeup trend on Tiktok. Click below to watch my mesmerizing eye makeup tutorial! 😉 So, how was I able to work with such a huge brand at this stage in my journey? 🎥 Engaging Visual Storytelling: I specialize in crafting captivating videos that tell a story. 🔗 Audience Trust: My audience trusts my recommendations. When I'm excited about a product, they are too. This trust translates into real results for brands looking to connect with their target audience. Consistency: I have been posting consistent content on all social media platforms for 5+ years, and have been building my portfolio with hundreds of brands. It was a pleasure to work with Armani Beauty, and I hope you all enjoy this piece of content. Stay tuned for some more stunning makeup inspiration coming your way! 💃💄💫 If you're a brand looking to amplify your digital presence with high-quality, converting video content, let's chat! Let's create content that sets trends and sparks conversations! Email: [email protected] https://lnkd.in/giSZ3ber #ArmaniBeauty #LiquidEyeTints #BeautyInfluencer #MakeupMagic #NYCInfluencer #ugc #influencermarketing #digitalcontent #brandcollaboration #ugc #contentcreation #ugccontentcreator #ugccreator #ugccontent #ugccommunity #ugcmarketing

Exploring Unique Content Strategies: Dove vs. Oribe Today, let's dive deep into the captivating world of content strategies. I've got two incredible beauty brands under the spotlight: Dove and Oribe. Their approaches are as distinct as day and night, so let's take a closer look: Dove's Instagram game? It's all about tugging at your heartstrings with emotional storytelling. Picture this: real people, real stories, real beauty. They champion authenticity like no other, threading empowerment and self-love through their content. And inclusivity? They've woven it into the very fabric of their posts, reminding us that beauty knows no bounds. But here's where it gets even more interesting: they're not just telling stories. Dove's the trusted beauty buddy, sharing tips and tricks about skincare, haircare, and body care. They're like that go-to friend who always has the best advice. https://lnkd.in/g5CM7PyC Oh, and they don't just stop there. Customer stories? Yep, that's a powerful thread. Real people sharing their experiences with Dove products? It's not just marketing; it's building trust and authenticity, one story at a time. And their visuals? Clean, minimalistic, and oh-so-calming. Perfect for that touch of purity they stand for. Dove's storytelling prowess on Threads. It's not just about skincare and haircare; it's about promoting self-esteem, inclusivity, and real beauty. Think Q&A sessions, private chats, and sharing user-generated content from their closest followers. It's a whole new level of personal connections and community building! https://lnkd.in/g3Uf5QTh Now, let's switch gears to Oribe. Their Instagram game is pure luxury and style. Think high-fashion editorials. Their posts? They're like glossy magazine covers, showcasing the sheer luxury of their products. Design is the star of their content strategy. But here's where it gets interesting: Oribe isn't just about original content. They've mastered the art of curated content, adding a layer of sophistication. Influencer collaborations and hairstylist partnerships? That's how they roll. It's like they're saying, "Join us on this stylish journey." Artistic expression? It's a prominent thread, turning hairstyling into an art form. Tutorial videos? You're in for an education. And the user-generated content? It's the authenticity cherry on top. https://lnkd.in/g7rsKVYA Behind-the-scenes peeks? Oribe doesn't just showcase products; they weave the thread of an exclusive lifestyle. It's like a backstage pass to the glamorous side of the beauty industry. And their visuals? Sleek, modern, and elegant. A perfect match for their brand. In a nutshell, Dove's all about authenticity, empowerment, inclusivity, education, and social responsibility. Oribe? They're weaving threads of luxury, style, artistry, education, and an exclusive lifestyle. #ContentStrategy #Dove #Oribe

We’re making ads for brands every week 🔥 Week 13: Glossier, Inc. Glossier is a people-powered beauty ecosystem ✨ Skin first, makeup second! Here's how we thought about the creative process 👇 📸 1) Headline testing is the number 1 initiative a brand can focus on when running ads. Use of no more midday touchups hones in on a specific audience which this product would cater to. A bold headline followed by 4 benefit focused features is a great place to start. 2) Another variation of an audience call out through headline test. With a product like this we'd always recommended to do a price test alongside. Something we've seen great success in beauty brands is mentioning how much it would cost per day.

Brands, here's how to incorporate your product in a seamless organic way Ask yourself these questions: 👉 How does my product fit into my target consumer's daily routine? For this video, it's a haircare product so I included it in a haircare routine 👉 What are their pain points and how can my product help? If you don't want the video to have an Ad-like feeling, let the creator or script revolve around a first-person basis. Example: I've been struggling with damaged dry hair for years and tried other hair products but only this one (showing the product) worked! If you're looking for an experienced UGC creator, let's chat! Portfolio: https://lnkd.in/gK3TzAhw Email: [email protected] #ugccreator #digitalmarketing #socialmediamarketing #ugcmarketing

🔔 Nobody tells you this, but... Natural sunlight is a GIFT for your ad creative! A nice example here by skincare brand OSEA Malibu The light hits the product and the naked leg – making these stand out most. The mood is bright, fresh, healthy – exactly what you want to feel when using a beauty product. Interesting: the clothing and backdrop are super neutral – almost the same color. And the product packaging itself also blends in to this palette. What would happen if we changed out the background colour here to make the product pop more…? Would this have an impact on the ad metrics? Who knows…only way is to test! Do you consider the impact of light in your ad creatives? Drop it in the comments! #paidads #facebookads #creativestrategy

Bonjour Linkedin!!! As a content creator and influencer, I'm passionate about collaborating with brands to create authentic and engaging content that resonates with my audience. If your brand is looking for a creative partner to help elevate your message and reach, I'd love to hear from you! Whether it's through sponsored posts, product reviews, or brand partnerships, I'm dedicated to showcasing products and services that align with my values and interests. If you think your brand would be a good fit for collaboration, feel free to reach out to me directly. Let's create something amazing together! #BrandCollaboration #InfluencerMarketing #contentcreation  #influencer #marketing #influencercollaboration #socialmediamarketing #brand #brandpartnerships #product #productdevelopment YourHelpfulWendy

ASMR has held its place on social media since the term was coined in 2010, with 98% of fans naming it one of their primary sources for relaxation. Over the years, groupings of the craze have begun to form, with 77% of ASMR addicts naming beauty as one of their top subgenres of content. On TikTok alone, content under #ASMRbeauty holds 2.7 billion views. With several different angles on the trend, from purposeful destruction of makeup to skincare routines, satisfying sounds are taking over the way we consume beauty. Here are five ASMR beauty TikTokers worth talking about, selected by BeautyMatter. Story by Sophie Louise Pitt https://lnkd.in/e5-9_rk9 - #BeautyIndustry #BeautyBusiness #Beauty #Marketing #Digital #DigitalMarketing 

Good summary of the types of contents that actually works for the healthcare industry.

Dear Starlights, A lot of brands are struggling to connect with their target audience, sometimes it's frustrating that after putting in so much effort you don't see the result. Let's take cosmetic brands as an instance. When you go on TikTok and Instagram Reels there are a lot of 'how to's' and by the way those ‘how to's have saved my life on several occasions. One of the Trends in the beauty industry is the 'no makeup, makeup look' which entails using light products but still looking fabulous. Some folks might have different reasons for wanting to do that. Now what is your responsibility as a brand? Since you have discovered some of the reasons through your research, let's say one reason is that ‘I want to go to a party but everyone thinks I'm ugl¥ and I just depend on heavy makeup to look good'. So what is your solution to this person who is probably a teenager? The ‘no make-up, makeup look' type of makeup helps people to feel confident about themselves without wearing heavy makeup, we can call it the natural look because with it no one will notice you're wearing makeup but you will still look fabulous. This is just one of the ways brands connect with their audience, when they discover their audience, through their research they discover their problems and in turn, provide solutions to the problems. Sometimes if you as a brand feel you're not thriving well in the market, check if you're interacting with the right audience. You can not be showing a Rolls Royce to a delivery man so he can buy🤔. Well, I hope this makes sense, Are you seeing my post for the first time? I see you just made it here. I'm so excited you made it to this page so click the follow button for more captivating tips and don't forget to drop a ❤ to the post. I am Goodness and I am a Direct Response Copywriter, I am open to copywriting gigs, send me a DM let's get started. #brandcommunication #researchsolutions #cosmeticsindustry #confidenceboost #makeupideas #consistencytourwithjenniferochada