Naima Rashid’s Post

‘Fungus, I love you.’ Said no one ever, right? You might want to reconsider after going through this carousel. We look at how beauty brand Herbar brands with a single-ingredient focus. It will get you rethinking your warts and your fungi. #branding #strategy #beauty #bluumbranding

Beauty Shifts: The changing faces of beauty brand design In the world of beauty there is more choice than ever before. But we, as consumers, are also more educated and more empowered to be selective about what works for us. Brands are rapidly evolving and polarising in an effort to capture the attention of discerning shoppers and carve out their own distinct space in the market. The change is happening fast and the rapidly emerging themes create fresh challenges for brand owners. But which trends present genuine opportunities and which are likely to be passing fads? In our latest report, Bloom Strategy Director Eftihia Spyropoulou unpacks the eight themes that are changing the face of beauty and how brands are capitalising in authentic ways. Interested in the full report? Contact: [email protected] #beautytrends #designtrends #branddesign #beautyindustry #cosmetics #haircare #skincare #designinspiration #brandingagency #personalcare

The ultimate guide to start your own Beauty Brand with 7genix. #privatelabelbeauty #indiebeautybrand #naturalcosmetics #crueltyfreebeauty #ethicalproduction #veganmakeup #organicbeautyproducts

Do you know about the #kbeauty trend? Discover why it is so impactful ! #revisitreality #Truberries #beauty #beautybrands #branding #brandbuilding #discover #insights #beautytrends24 #beautytrends #trend

💋 Let the record reflect that prestige beauty has NOT hit its peak. I loved sharing my thoughts with Beauty Independent on the subject alongside so many colleagues and industry experts! In the article, we shed light on the biggest challenges facing prestige beauty brands and what opportunities they can take advantage of in the current market. Read the full article and share your perspective in the comments: https://lnkd.in/gWAWSKFi #beautyindustry #beautybusiness #brandstrategist #prestigebeauty #indiebeauty #consumerbehavior #insights #thoughtleaders #wearetheboard

Does your beauty brand pass the cringe test? As you evolve as a beauty founder, naturally your brand should too. As we approach the end of the year, now’s a great time to reflect on how aligned you are with some of the key facets of your brand. Ask yourself this; 🌱 The Evolution Test: 1. Have my core values evolved or become stronger over time and does my brand mirror this? 2. Does my brand's aesthetic still make me proud and accurately represent our future aspirations? 😬 The Cringe Test: 1. Are there any elements of my brand that I hesitate to showcase, or that feel outdated? 2. If I were my own customer, are there any aspects of my brand that I’d find confusing? For longevity, brands must evolve, staying true to their core while adapting to market changes. In the busyness of Q4, take some time out to reflect. #beauty #skincare #cosmetics #beautybusiness #beautyindustry

Forbes feature: top 10 tips for succeeding with your own beauty brand by CassandraMcClure #Forbes #cleanbeauty #cassandramcclure #beauty #makeupartist #beautyfounder #cleanbeautyfounder #beautyfounder #womanownedbeauty #womanowned #beautystartup #beautyadvisor #beautystrategist

I could not agree more with Cassandra McClure’s 10 essential priorities for beauty brands to thrive: 1. Research 2. Funding 3. Branding 4. Compliance & Certification 5. Marketing Strategy 6. Competitive Landscape 7. Authentic Storytelling 8. Community Engagement 9. Quality Assurance 10. Adaptability & Growth #Founders which are your biggest challenges right now in your brand journey? . . . #beauty #beautyindustry #beautybusiness #beautybrands #indiebeauty #founderjourney #femalefounders #entrepreneurship #entrepreneurs #beautymarketing #marketingconsultant #branding #brandstrategy #brandstrategist #startup #startupfounder #wellness #skincare #womensheslth

Meet the indie beauty brands who are making major moves in 2023 according to the NielsenIQ and Kline & Company's latest report! Find out who is disrupting the beauty category and what are the latest trends with top indie brands. Follow the link in the comments to order your report today!

There is a trend called Product Miniaturization in the Beauty Industry. It is making bite-sized versions of products. This gives consumers the leverage of trying out new brands. Fenty Beauty, Rihanna’s beauty brand, has made hundreds of millions of dollars their Minis Collection since its launch. From every indication, this is a trend that will continue through the next few years. #beautyindustry #beautybusiness #beautybusinessconsultant #beautybusinessexpert