WOWWW! WOW! W😱W. When some of you first sent me this screenshot, I didn’t quite understand what was going on here. But now I do — and its so hilariously corrupt, I literally LOL’ed. Mark Zagorski, CEO of brand safety company DoubleVerify has joined the board of Outbrain, one of the companies DoubleVerify issues brand safety scores for *while he retains his position at DoubleVerify.* I’m deeply impressed by the audacity. Neither party is even trying to even pretend to avoid a conflict of interest? We’re just doing full-on mafia shit now? This is - in fact - the only way to understand the magnitude of this move: Outbrain is a GANGSTER and they just hired the COPS to protect their business. This isn’t even the first time DoubleVerify openly told us they’ve been paid off *this month.* Earlier this month, the company released a statement that N@zi-infested platform known as X has received a brand safety score “exceeding 99.99%.” Days later, we found their client Hyundai’s ads running on a pro-H!tler account. If you are a DoubleVerify client, it’s time to ask your DV rep: how will you protect my brand when you’re sleeping with the companies you should be auditing? #brandsafety #marketing #advertising
So glad I left that industry. All side's are corrupt. Said that back in 2012.
Have no fear, the existence of a conflict did not even crease their collective brows, I am sure. He is going to bring "new levels of authority on brand integrity" [insert additional PR-spun word salad here] to the platform. Bless you for all that you do, Nandini Jammi 🙌
That part of not even trying to hide the fact just illustrates how they feel about the likelihood that anyone can do anything about this. 🙄
This 👇👇👇👇 “If you are a DoubleVerify client, it’s time to ask your DV rep: how will you protect my brand when you’re sleeping with the companies you should be auditing?”
Brazen, rather than stealthy, yet appears to still work for some major ad spenders
> N@zi-infested platform known as X No it isn't: https://www.linkedin.com/posts/michael-shellenberger-019631a8_nazis-are-rampant-on-substack-say-journalists-activity-7149116113040097280-MEy2/
And the committees he will serve on is even more outrageous - Nominating and Corporate Governance - giving him additional power to influence the future of the company and its Board.
If you want to control the drug dealing at a nightclub you make sure your guy is the doorman and cloakroom attendant 😳
Asking for a friend, what's one of the top platforms driving traffic to MFA sites? 🧐
Co-Founder at Check My Ads Institute / The Adtech Watchdog 🐾
3moHi Mark Zagorski, do you offer classes in Audacity? I would like to sign up.