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For over a decade, “omnichannel” has been a buzzword but despite its growing importance, many retailers still haven't fully adapted to current shopping behaviors.   We recently partnered with Google on a massive study to better understand the current state of omnichannel shopping and the impact of online and offline touchpoints on shoppers' experiences and choices.   By developing strategies to best meet the needs of omnichannel shoppers, retailers can reap great rewards. Check out our report below, to understand three ways to fast-track impact as a retailer in 2024.

52% of in-store shoppers have had at least one online touchpoint, while 42% of purchases made online involve at least one offline interaction. Yet many retailers continue to view online and brick-and-mortar efforts separately. Today's retailers need to embrace an #omnichannel strategy and meet shoppers where they are. Download this custom research from Kantar and Google to learn how to win with today's connected, omnichannel shopper: https://ow.ly/CGYP50QWGGZ

Focusing on omnichannel shoppers benefits the retailer, building both top and bottom line impact. Our recent research in partnership with Google found that: 🤑 Omnichannel shoppers spend 73% more on average than non-omnichannel shoppers 🛍️ 28% of omnichannel shoppers buy more than anticipated 💁♀️Omnichannel shoppers are more than 2x as likely to recommend a retailer to others Learn how to make an impact with #omnichannel shoppers in our latest report: https://ow.ly/2hgp50R3Anq

Our CMO, Aaron Goldman, joins a panel of industry experts with Skai to provide his expertise on omnichannel strategies for 2024 media plans. Read more on his insights on how creative is key to success in the new year. #CreativeAdTech #Omnichannel #OmnichannelMarketing

Great read from Kantar and Google on how to win in omnichannel. With winning shoppers in the coming years being profoundly impacted by,new media platforms, touch-points, and ecosystems that create and convert demand, being omni-optimized is a business-critical asset.In the short-term, be available and prominently visible at the point-of-purchase. Key will be to remove friction and maximize efficiency, so that you don’t miss any of the low-hanging fruit. Essentially, being more present. This is a must read report Joris Zwegers Nan Petrella Google Google Research

Omnichannel shopping has evolved from a buzzword to a natural behavior for consumers, seamlessly blending digital and physical worlds. Yet, many retailers still treat online and offline as separate channels. What can help businesses create experiences that meet shoppers where they are? #Retail #Omnichannel #CX https://lnkd.in/eQhArdPt

🌍 From US to Europe: Is the Trend Matching? 🛒 Mastering Digital = Mastering In-Store 🏬 Circana reveals the key to success in today's retail landscape: excelling in the digital realm leads to triumph in brick-and-mortar stores. 𝐓𝐡𝐞 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐢𝐬 𝐰𝐨𝐧. Don’t like to read? Some shopper insights below: ➀ 80% of shoppers say their retail purchases are 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐝 in some way online 𝐛𝐲 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬 ➁ 60% of shoppers say they’re 𝐦𝐨𝐫𝐞 𝐥𝐢𝐤𝐞𝐥𝐲 𝐭𝐨 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 online ➂ 40% of shoppers will actually 𝐬𝐰𝐢𝐭𝐜𝐡 𝐭𝐡𝐞𝐢𝐫 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐰𝐡𝐞𝐧 𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐚 𝐛𝐚𝐝 𝐫𝐞𝐯𝐢𝐞𝐰 - even when they’re in store (!) 🤔 Question for You: How do you see the integration of digital and in-store experiences shaping the future of retail? Share your thoughts! #RetailTrends #Omnichannel #cpgstrategies #retail #fmcg #foodservice

The role and influence of technology in the shopper journey has expanded. Retailers need to prioritize investments and ensure every part of the business is omni-enabled, or else risk losing relevance and market share to those already meeting the needs of omnichannel shoppers. New research from Kantar and Google explores three key actions retailers can take today to fast-track impact: https://ow.ly/kc2o50R3yE1

Omnichannel customers are proven to spend more. Retailers can use analytics to identify customers who aren't taking advantage of omnichannel capabilities that will bring them in store more and personalize messages. Read on for more. #omnichannel #retail #retailers #dataanalytics #personalization https://lnkd.in/gGBvepiQ

Are brick-and-mortar stores a thing of the past? NOT with #omnichannel strategies in play! Imagine blending the best of online and offline shopping for a seamless customer experience. That's exactly what omnichannel #retail is all about! From enhancing customer loyalty to improving inventory management, these strategies are game-changers for physical stores. 📈 Dive into our latest blog to discover how omnichannel strategies can breathe life into brick-and-mortar stores and set them up for success in the digital age. Curious to learn more? Click the link below! 🔗👇 https://lnkd.in/gbuf7kVE