Nansen’s Post

A/B testing is your secret weapon for optimizing user experience and driving conversions. But beware—common pitfalls can lead to skewed results and misguided decisions. Today on the blog, David Boland dives into the most frequent A/B testing mistakes teams make in Optimizely and how you can avoid them to ensure your tests deliver actionable insights. Key Takeaways: 🔍 Craft a Strong Hypothesis: Base your predictions on solid research, not just hunches, to avoid unreliable outcomes.  🎯 Test One Variable at a Time: Avoid the temptation to overhaul your site all at once. Isolating variables ensures clear cause-and-effect insights.  ⏳ Don’t Rush the Data: Make sure your sample size is sufficient and let your tests run their course for statistically significant results.  💡 Focus on High-Impact Areas: Test where it matters most—like product pages and checkout flows—rather than low-impact pages. Remember, even negative or neutral results are valuable learning experiences that guide your future strategies. Ready to elevate your A/B testing game? Read the full article and transform your Optimizely experiments into a strategic advantage: https://bit.ly/4e2LyRr #ABTesting #WebOptimization #Optimizely #DataDriven #CRO #DigitalStrategy

We’re beyond excited to announce that David Boland is now a Contentful Developer Hero! 🤩 The #ctflDevHero program offers impactful developers an opportunity to showcase their work, reach more people, and shape the future of the #ContentfulCommunity. Read the full announcement here: https://bit.ly/3ArSVDc

By leveraging Occtoo's capabilities, we're able to deliver cost-efficient, experience-led solutions that enhance customer satisfaction and loyalty—key drivers of revenue growth. Watch the video to hear Nansen's Arnold Macauley discuss how we use Occtoo to: ✔ Capitalize on emerging opportunities and market changes with agility. ✔ Streamline data management to focus on other priorities. ✔ Deliver superior digital experiences with speed, simplicity, and tangible results. #CustomerExperience #DigitalTransformation #DigitalExperience #OperationalExcellence #RevenueGrowth

🎉 We're thrilled to announce our Gold Partner status with Optimizely! 🎉 This achievement validates our expertise in delivering exceptional digital experiences. For 17+ years, we’ve partnered with Optimizely to empower businesses to understand and target their customers for measurable business results. Read more about the partnership: https://bit.ly/3SmRtIF #Nansen #Optimizely #GoldPartner #DigitalExperience #DigitalMarketing #Ecommerce

A bad user experience can scare visitors away and hurt your bottom line. Fortunately, Optimizely offers two data-driven tools to turn things around: A/B Testing and Personalization. In this week's blog, David Boland shares: ✅ The key differences between A/B Testing and Personalization ✅ When to use each tool for optimal website optimization ✅ How to leverage Optimizely's features to create a winning strategy ➡ Ready to take your website to the next level? Read the full blog post here: https://bit.ly/4f8z4J9 #Personalization #Optimizely #ConversionRateOptimization #WebDesign #WebExperienceDesign #CustomerExperience

Occtoo's cost effective solutions, combined with Nansen's expertise, mean you can focus on what matters most — growing your business. Together, we're empowering clients to: 💰 Generate additional revenue 📊 Reduce costs and improve efficiency 📈 Streamline data management and free up resources ⚡ Deliver digital solutions with speed, simplicity, and tangible results. #partnership #occtoo #digitaltransformation #datamanagement #digitalexperience

The market moves fast, but traditional research methods are slow and expensive, leaving you doubting critical business decisions. Fortunately, there's a foolproof way to validate ideas quickly, reduce risk, and gain actionable insights. Design sprints are a powerful tool from Google Ventures that condense months of development into a collaborative, intensive process. At Nansen, we're experts in helping businesses leverage design sprints to unlock critical answers and drive growth — all within a 5-day workshop. #DesignSprints empower your team to: ⚡ Validate Ideas Fast: Test assumptions & identify winning solutions before investing heavily. Stop wasting time on ideas that might flop! 🛑 Reduce Risk Early: Get real user feedback to avoid costly mistakes down the line. Identify roadblocks before pouring resources into development. 📊 Make Data-Driven Decisions: Base choices on concrete user insights, not guesswork. Design sprints provide valuable data to guide your product roadmap and ensure you're building the right things. Ready to Get Started? We've adapted the 5-day design sprint process to maximize impact. See the process in this week's blog from Arnold Macauley: https://bit.ly/3z2sHqs #webdesign #webdevelopment #uxdesign #userexperience

Feeling overwhelmed by digital transformation? Don’t try to scale Everest in a single leap. Incremental innovation offers a powerful strategy for achieving digital transformation without getting buried in complexity. It’s about making small, strategic improvements that deliver big, measurable results. Here’s your 3-step toolkit: 1️⃣ Quickly Validate Ideas: Design sprints condense development into focused workshops for rapid idea testing and user feedback. 2️⃣ Optimize for Growth: Use data to identify areas for website improvement, boosting conversions and prioritizing high-impact changes. 3️⃣ Design a Customer-Centric Experience: Prioritize customer needs with a winning CX strategy that drives loyalty and fuels growth. Ready to take the first step? Read our latest blog for in-depth strategies to conquer digital transformation with small, measurable improvements: https://bit.ly/3KuepRG #digitaltransformation #incrementalinnovation #customerexperience #uxdesign #webdesign

Cutting through today's marketing noise demands more than just personalization—it requires creating hyper-relevant customer journeys. 🌟 Check out our latest post to discover how understanding customer intent and goals can lead to deeper connections, higher engagement, and increased conversions. 📈 Share your thoughts on crafting hyper-relevant experiences in the comments below! 💬 #Personalization #Ecommerce #DigitalMarketing #CustomerExperience #DigitalTransformation

In today's competitive market, a good product isn't enough. Customers crave exceptional experiences throughout their journey. Our latest article dives deep into Experience-Led Growth (ELG), a strategy that prioritizes user experience to drive conversions, loyalty, and ultimately, revenue. Key takeaways you'll gain: 💡 The 4 Core Principles of ELG: User-centricity, data-driven insights, consistent experience, and emotional connection 💡 Benefits of ELG: Higher customer lifetime value (CLV), positive word-of-mouth marketing, and differentiation in a crowded market 💡 How to Implement an ELG Strategy: Understand your user journey, design a frictionless experience, build your growth engine, and continuously measure and refine Are you ready to unlock the power of ELG? ➡ Read the full article: https://bit.ly/44uJtKo #experienceledgrowth #growthhacking #digitalmarketing #customerexperience #experienceleddesign