Media and Marketing Communications Specialist | Founding Director - Get the Affect Communications | Non Exec Board Trustee GB Wheelchair Rugby
Simple but hugely effective and powerful!
Molson, the sponsor of PWHL hockey, has shifted its logo so the names of female players (usually obscured by hair) can be seen. 💡 Molson Coors Beverage Company | Rethink #internationalwomensday
Creative thinking to solve a simple problem. Very rare and therefore very impactful
Molson, the sponsor of PWHL hockey, has shifted its logo so the names of female players (usually obscured by hair) can be seen. 💡 Molson Coors Beverage Company | Rethink #internationalwomensday
Global marketing communications | Digital marketing strategy | Strategic communication | Brand Management | Team leader | People manager
So simple, but so effective to create role models for so many.
Molson, the sponsor of PWHL hockey, has shifted its logo so the names of female players (usually obscured by hair) can be seen. 💡 Molson Coors Beverage Company | Rethink #internationalwomensday
Celebrating Visibility - Molson's Logo Shift in PWHL Hockey In the world of sports, visibility matters. It's not just about the players on the field or the ice; it's about the fans who look up to them, finding inspiration in their stories, their triumphs, and their resilience. That's why Molson's recent logo shift in PWHL (Provincial Women's Hockey League) hockey is not just a change in branding; it's a statement of inclusivity and recognition of the talent and dedication of female athletes. For too long, female athletes have faced challenges in gaining the same level of recognition and support as their male counterparts. Whether it's the wage gap, lack of media coverage, or stereotypes that undermine their abilities, women in sports have had to fight twice as hard for half the recognition. One subtle but significant barrier has been the visibility of their names, often obscured by hair in action shots or overshadowed by sponsors' logos. Molson, the sponsor of PWHL hockey, has taken a proactive step towards addressing this issue by shifting its logo placement. Instead of being positioned in a way that obscures the names of female players, Molson's logo now allows for the clear visibility of players' names, ensuring that their identities are front and center. This seemingly small adjustment speaks volumes about Molson's commitment to supporting women in sports and their acknowledgment of the importance of representation. Visibility matters not only for the players themselves but also for the countless young girls who dream of one day stepping onto the ice or the field as professional athletes. When they see female athletes being celebrated and their names proudly displayed, it sends a powerful message: that their dreams are valid, and there's a place for them in the world of sports. Molson's logo shift in PWHL hockey is more than just a marketing strategy; it's a reflection of changing attitudes toward women in sports. It's a recognition of the skill, determination, and passion that female athletes bring to the game. And most importantly, it's a step towards a future where gender equality in sports isn't just an aspiration but a reality. As we celebrate this milestone, let's remember that there's still work to be done. Supporting women in sports is just not about logos and sponsorships; it's about challenging stereotypes, advocating for equal opportunities, and amplifying the voices of female athletes. By continuing to champion inclusivity and representation, we can create a world where every athlete, regardless of gender, has the opportunity to shine.
Molson, the sponsor of PWHL hockey, has shifted its logo so the names of female players (usually obscured by hair) can be seen. 💡 Molson Coors Beverage Company | Rethink #internationalwomensday
A powerful message to the world, executed by simple but effective marketing. 💪
For years, many women's hockey players' hair has covered their last names on their jerseys. Now, Molson's sponsorship of the PWHL will move player names to the bottom so they're visible on the ice. "We covered our name so hers could be seen."
And this is marketing done right.... Make it personal - Make it tell a story - make it simple
For years, many women's hockey players' hair has covered their last names on their jerseys. Now, Molson's sponsorship of the PWHL will move player names to the bottom so they're visible on the ice. "We covered our name so hers could be seen."
🌟 Celebrating International Women's Day with a Game-Changing Move! 🌟 Today, on International Women's Day, let's applaud not just the strides we've made but also the pivotal moments that propel us forward. One such moment comes from Molson, as they announce shifting the location of players' last names on the PWHL jerseys. This seemingly small adjustment carries significant weight. By moving the last names from the top of the jersey to the bottom, Molson is amplifying the visibility and recognition of women athletes' names in the PWHL. This change is more than just a logistical shift; it's a statement—a powerful declaration of the value and respect owed to women in sports. Our names matter. By highlighting the individual identities of these athletes, Molson not only honors their achievements but also humanizes their experiences. It's a reminder that behind every jersey is a story—a story of determination, passion, and resilience. As we celebrate International Women's Day, let's continue to support initiatives that promote equality and inclusion in sports. #InternationalWomensDay #WomenInSports
For years, many women's hockey players' hair has covered their last names on their jerseys. Now, Molson's sponsorship of the PWHL will move player names to the bottom so they're visible on the ice. "We covered our name so hers could be seen."
When you put your message before recognition? THAT is powerful branding.
For years, many women's hockey players' hair has covered their last names on their jerseys. Now, Molson's sponsorship of the PWHL will move player names to the bottom so they're visible on the ice. "We covered our name so hers could be seen."
Something so simple that speaks volumes. This is true partnership.
For years, many women's hockey players' hair has covered their last names on their jerseys. Now, Molson's sponsorship of the PWHL will move player names to the bottom so they're visible on the ice. "We covered our name so hers could be seen."
Owner/Founder of Sound Training Solutions; Mental Health and Wellbeing, Science of Sound/Communication, Leadership Strategies, Inclusion and Mindset Training
'Intelligence is the ability to adapt to change' (Stephen Hawking) 💚 Small changes can have the biggest impact, but being able the one to acknowledge and make the changes, is a whole different ball game 🏑 Steven Bartlett #change #innovate #evolve #improve #impact #takeaction #bethechange #intelligence #adapt
Founder: Flight Fund. Flight Studio. The Diary Of A CEO. Thirdweb.
Small action, huge impact. Everyone should take inspiration from this👇🏽 Have you seen this? If not here's what you need to know... Molson, the sponsor of PWHL hockey shifted its logo so the names of female players (usually obscured by hair) can be seen. A simple change which has monumental impacts. Love this. Well done Molson 👏🏽
Operations, Event Management, Sporting Events, Account Management, Exhibition & Experiential, Talent liaison, Stage & Floor management, Marketing, Ticketing, PR, Logistics, Commercially focused, Team Leader and Motivator
Forward thinking
Founder: Flight Fund. Flight Studio. The Diary Of A CEO. Thirdweb.
Small action, huge impact. Everyone should take inspiration from this👇🏽 Have you seen this? If not here's what you need to know... Molson, the sponsor of PWHL hockey shifted its logo so the names of female players (usually obscured by hair) can be seen. A simple change which has monumental impacts. Love this. Well done Molson 👏🏽
