In the ever-evolving world of advertising, branded content is emerging as a key strategic tool. The Goat Agency's Ellie Hooper sits down with John Steinberg, CEO of Future PLC, for an insightful conversation about the evolving advertising landscape. They explore the shift from awareness to upper funnel activity and discuss how virtual private networks (VPNs) are gaining prominence in an era where privacy is paramount. Discover the innovative strategies they're employing to captivate audiences and adapt to the changing consumer needs in today's dynamic media landscape: https://lnkd.in/eUbRSHjq _ #GroupMCannes
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Branded content is becoming increasingly important in the world of advertising, as discussed by Ellie Hooper from The Goat Agency and John Steinberg, CEO of Future PLC. The conversation delves into the changing advertising landscape, focusing on the transition from awareness to upper funnel activity and the rising prominence of virtual private networks (VPNs) in a privacy-focused era. Learn about the innovative strategies they are using to engage audiences and meet evolving consumer needs in today's dynamic media environment: https://lnkd.in/e7DFBcck _ #GroupMCannes
Future of Content and Brand Engagement: Chatting with Jon Steinberg
groupm-share.com
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Results are more important than any metric. The path to success is determined not only by "what", but more crucially by "how" and "when". We leverage all channels to meet the need, whether it’s building a brand’s awareness or driving direct-to-consumer acquisition. We holistically plan and manage across all possible methods of communication - focused on putting the right message in the right place at the right time. Learn more: www.allscope.com #Media #Communications #Content #MediaAgency #MediaPlanning #MediaBuying #Advertising #AdvertisingAgency
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We leverage all channels to meet the need, whether it’s building a brand’s awareness or driving direct-to-consumer acquisition. We holistically plan and manage across all possible methods of communication - focused on putting the right message in the right place at the right time. Learn more: www.allscope.com #Media #Communications #Content #MediaAgency #MediaPlanning #MediaBuying #Advertising #AdvertisingAgency
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Discover the clash of titans in brand communication! Journey through the battle between planned digital content for social media and dazzling ad films, unveiling their strengths and impact. Dive into the symphony of strategies, examine their influence on consumer behavior, and unlock the secrets to crafting an unstoppable brand narrative. Join us at Idea Burger for insights that navigate the ever-evolving landscape of brand communication! 🚀 #DigitalMarketing #Digitalcontent #BrandCommunication #AdFilms #ContentStrategy
Digital Content vs. Ad Films: A Battle for Brand Communication Supremacy
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Results are more important than any metric. The path to success is determined not only by "what", but more crucially by "how" and "when". Untethered. Unlimited. We leverage all channels to meet the need, whether it’s building a brand’s awareness or driving direct-to-consumer acquisition. Learn more: www.allscope.com #Media #Communications #Content #MediaAgency #MediaPlanning #MediaBuying #Advertising #AdvertisingAgency
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Ready to thrive in the digital realm? Look no further! Butters Media is here to tell your brand story from start to finish, making it unforgettable. From creative content to tailored strategies, we've got you covered. Let's amplify your brand together, ensuring you don't just exist but thrive! #advertising #ButtersMedia #digitalagency
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Experience the power of emotion and brand impact through full-motion content—a key catalyst for brand effectiveness. ✨🚀 #EmotionalEngagement #BrandImpact #FullMotion Discover the force behind DOOH in our #DidYouKnow series! Dive into more mind-bending facts! #ColrisInsights #doohadvertising #colrisnuggets #adsindiads
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CEO & Co-founder - OH SIX agency // Board Advisor at Webmart (Certified B Corp) // Marketing Society Member // Speaker // Anthropist
VERY excited to share this with you now that 06.06 is here! Today, we launch OH SIX, a Global Content Marketing Agency 🍾🎉😀 After 18 years, I'm re-uniting with my good friend Ricky to become co-founders. We met at a Dragon's Den competition where we both pitched our ideas on stage and afterwards, went our separate ways. All these years later, now I can clearly see the opportunity to build on Ricky's experience and combine my skills to establish an agency that is built for the future. After spending my career working with great brands within the marketing and advertising industry, this gives us a great foothold to grow the work we've been recognised for, but even better together. Ricky and I combine our experience and skills across a wide mix of broadcast TV, Social and Digital content with sports, entertainment and renowned personalities such as Cristiano Ronaldo, Jude Bellingham, Chunkz, and Maya Jama, delivering creative campaigns for global brands like Manchester United, Amazon Prime Video, JD Sports, Linkedin, and Red Bull. Bundle this with performance and strategic marketing expertise, then mix in my leadership of growing a responsible business and sustainability within advertising...you really get a force to be reckoned with This is where www.ohsix.co.uk comes in! OH SIX will leverage its expertise in broadcast, strategy, and performance to create impactful, returnable digital content for Social Media, TV, DOOH and Digital Audio channels. Specialising in helping brands succeed in a digitally native world, where audiences are fragmented across platforms, devices and consumption habits. We believe that attention is the most valuable currency for brands, emphasising the importance of understanding consumer expectations, viewing behaviours and content preferences. We deliver content that connects 🔗 Our team leverages its expertise to create impactful, snackable and returnable content that captures attention and drives audience interaction. Our goal is to elevate the brand, influencing your viewers into dedicated fans. We look forward to sharing more with you as we build. A big thank you to all my network and Webmart for being super supportive. It's made me very energised and passionate about our future. If you want to discuss your content needs and challenges, or to collaborate with us, or to find out more or simply to offer up support and involvement... please reach out to me on here, or on [email protected] #marketing #advertising #content #agency
OH SIX | Global Content Marketing Agency
ohsix.co.uk
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With over 35 patents, 90+ premium content partners, and working with 45% of the top US ad spenders, Mirriad is the undisputed leader in virtual product placement and in-content advertising. 📈 Across the board, brands see massive lifts in campaign effectiveness (+25% on average) due to audiences being more engaged in the content and responding to it more positively. ➡️ According to Kantar: “Our extensive research portfolio with Mirriad empirically proves that virtual in-content advertising is well received and has the ability to generate significant brand equity lifts over and above regular TV spots. We’re looking at a powerful new tool in the marketer’s arsenal here, brands should test formats now to get ahead of the curve.” Learn more here: https://hubs.la/Q026wl5z0
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🚀 Craft Your Marketing Success Story: Let's embark on your marketing journey together! At Bunn Brands, we're committed to building your brand, dominating your local market, crafting compelling content, engaging with precision, analyzing your data, and pivoting for excellence. Discover more at bunnbrands.com #BunnBrands #MarketingSuccess
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