Nathanael Coory’s Post

🌟 Unlocking the Power of Co-Creation in Youth Sports Sponsorships 🌟 In the competitive landscape of sports marketing, innovating and engaging with partners isn't just a necessity—it's a strategic advantage. Brad Ross, VP of Global Sports and Entertainment Marketing and Partnerships at Coca-Cola, emphasized this point at the Sports Business Journal Brand Innovation Summit. He noted, "You have to evolve and continue to find ways to engage with your partners and bring new ideas to the table. What you bring together can significantly benefit both the brand and the rights holder property, yet co-creation remains one of the most undervalued and underutilized aspects of the sports ecosystem." At LnUP, we partner with high-quality, innovative youth sports organizations eager to collaborate with brands. Co-creation goes beyond mere branding—it's about building community and enriching experiences for young athletes and their supporters. We are dedicated to fostering partnerships that tap into this untapped potential, creating opportunities that benefit both brands and sports organizations. 🤝 Are you a brand marketer looking to make a real impact? Join us in pioneering innovative youth sports sponsorships. Let's co-create not just campaigns, but futures. Visit www.lnup.xyz to learn more and get involved. #YouthSports #Sponsorship #BrandMarketing #SportsMarketing #CoCreation #Innovation #LnUP

Great article about the growth in women's sports and how we can help continue to fuel the expansion

LESSONS FROM THE PROS — We learned a ton at the Gondola Sports Summit and are sharing a few insights to inform your strategy and execution. Read it here: https://lnkd.in/gTwkHBeD How your content gets conceptualized, created, organized, distributed, and utilized is an organization-wide concern. The opportunity is greater than ever for sports — what are you doing about it?

Women’s elite sports will generate over $1 billion in revenue this year. Dive into this SBJ article featuring our 2024 sports predictions to learn how companies are getting into the action.

Intrigued by this take on the impact of sports marketing on Cannes this year in Digiday last week. https://lnkd.in/g3P5NC3Y Seems more often sportspeople are taking center stage at the event and making significant waves in media and marketing. Seb Joseph highlights the integration of sports into major marketing strategies and how important sporting lore is in creating deep cultural and commercial impact. Today's consumers prefer engaging sports narratives over traditional ads, both on and off the field. Women's sports are a great example of this trend. This shift is transforming sports advertising and how brands interact with cultural events. It'll have a major impact on the 2024 summer of sports and beyond. #CannesLions2024 #SportsMarketing #MediaInnovation #BrandStrategy #CulturalImpact

Unleash Your Sporting Spirit: Monday Motivation for Sports Media and League Leaders Fueling Your Passion: In the fast-paced world of sports media and league management, passion is the driving force behind every decision and every action. It's what gets us out of bed in the morning, propels us through challenges, and inspires us to reach new heights. Whether you're a seasoned veteran or a newcomer to the scene, cultivating and nurturing that passion is essential for long-term success. The Power of Sports: Sports have an unparalleled ability to unite, inspire, and transcend barriers. From the roar of the crowd to the thrill of victory, every moment is infused with energy and emotion. As leaders in the sports industry, we have the privilege and responsibility to harness that power for positive change. Whether it's promoting diversity and inclusion or championing social causes, our actions have the potential to make a lasting impact on the world around us. Embracing Challenges: In sports, as in life, challenges are inevitable. From fierce competition to unforeseen obstacles, every setback presents an opportunity for growth and learning. As leaders, it's our job to not only navigate these challenges but to embrace them head-on. By fostering a culture of resilience and innovation, we can turn adversity into advantage and emerge stronger than ever before. Building Community: At the heart of sports lies a sense of community – a shared bond that transcends boundaries and brings people together. As leaders in sports media and leagues, we have a unique opportunity to foster and nurture that sense of community, both on and off the field. Whether it's through engaging content, interactive events, or meaningful partnerships, we can create connections that enrich the lives of fans and participants alike. Looking Ahead: As we embark on a new week, let's carry forward the spirit of passion, resilience, and community that defines our industry. Let's continue to push the boundaries of what's possible, challenge the status quo, and inspire those around us to do the same. Together, we can fuel the flames of passion that drive us forward and usher in a new era of innovation and excellence in sports media and leagues. Conclusion: So, as you dive into the week ahead, remember this – your passion is your greatest asset, your fuel for success. Embrace the challenges, build community, and never lose sight of the transformative power of sports. Together, let's make this week one to remember, and let's continue to elevate the world of sports media and leagues to new heights. #MotivationMonday #SportsPassion #MondayInspiration #CricketOttawa

How Ally made the biggest men’s sports event of the year about women The financial services company brought more than 100 marketing and sports leaders together during the Super Bowl to talk about investing in women’s sports. "participants were focused on the women’s game—not just women’s football, but women’s sports across the board, and how brands are evaluating their investments in the growing space." #womensSports https://lnkd.in/eyBVzbBQ

Introducing the Sports Momentum Index, a The Harris Poll Sports Practice / Allison Worldwide collaboration, providing in-depth consumer poll measuring and indexing where the fan momentum in sports is, and why. The Index quantifies the explosive economic potential of both well-established and up-and-coming leagues, sports, and serves as a unique resource for sports investment decision-making. Discover insights: https://bit.ly/3wZt5Fy

Sports sponsorships are an effective marketing channel because ________. This is where you fill in the blank 😃 If we were to fill in the blank, it would go something like this: .... 𝘪𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘵𝘢𝘳𝘨𝘦𝘵 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘪𝘯 𝘢 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘸𝘢𝘺! Bonus answer: Sports sponsorships can generate positive word-of-mouth, increased social media engagement, and media coverage ‼

We are still buzzing from our time at last week's US Sports Congress at L'Auberge Lake Charles in Visit Lake Charles- Louisiana's Playground - Thanks Lou Mengsol, CSEE, SMP & Eric Zartler, CDME, TMP !! Figuratively, of course. We went down on a mission to learn as much as possible from all the major players in our industry, and boy, they delivered. We are so excited to share what we were able to capture, but for now, here are a few high-level key takeaways: Mission and Margin (courtesy of Rick Mack) With Private Equity entering the youth sports space, we had many insightful discussions about whether this would be good or bad, particularly regarding the tournament experience for young athletes. Though we don’t hold a crystal ball, we truly have nothing but faith in a bright future for youth sports based on the passion and commitment of those we spent time with last week to deliver exceptional experiences to young athletes. At EventConnect, with the data and transparency we aim to provide all stakeholders in youth sports, our goal is to be the tide that raises all boats, most notably that of the young athlete. Measuring Resident and Partner Sentiment (courtesy of Josh Dill, STS) On the destination side, our industry has traditionally centered around one key data point, Room Nights Booked. But some of the most innovative people in the room last week weren’t just looking at immediate quotas and trying to put heads in beds. They were thinking about building long-term sustainable relationships with rights holders who host events that truly strengthen all aspects of their communities. We are excited to sink our teeth into this new data consideration, which only points to a growing need to host high-caliber consistent events. Relationships Over and over again, we heard about the importance of relationships in making our industry tick, and we couldn’t share this sentiment more. From our oldest partners to the folks we met for the first time last week, we truly believe this industry is full of the most amazing people (see above Mission over Margin). Thank you to everyone who sat down and recorded a podcast with us, attended one of our presentations, or just said hello! We are excited to share the unique insights we gathered at an epic conference. For those who attended, what were your main takeaways?