It was great to receive recognition from Kane Cornes last week on his SEN radio broadcast, acknowledging the impact of our Baseline Footy platform in elevating the profiles of AFL draft prospects as they enter their draft year. Before launching Baseline Footy, I often wondered why, as a devoted Essendon fan, I knew so little about the players we were drafting. This contrasted sharply with the US sports system, where draftees are celebrated almost as much as the league stars. This raises an interesting point about why player profiling hasn't been a priority for leagues or players themselves, especially in the modern digital landscape. One significant theme I've observed is the prevalence of tall-poppy syndrome, a factor that impedes young players from fully investing in their personal brands. I believe both young and established athletes are missing crucial opportunities by hesitating to build their personal brands, fearing they might 'step out of line'. They are overlooking key chances to: • Strengthen their personal brand • Unlock opportunities for endorsement deals and sponsorships. • Use their influence to initiate business ventures outside of their professional sport. • Create a pathway for their ‘post-sport’ life At Baseline Sports, we're eager to delve deeper into this space and consistently identify new ways to assist athletes and clubs in building their online presence and influence. More on this to come. Baseline Sports
Awesome stuff, Nathanael!!
Director at Sunstruck Energy - ACRET & Dip OH&S
6moGreat to see baseline get the recognition it deserves. Keep up the good work guys.