Nate Rosen’s Post

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

🌟 Dunkin's Super Bowl triumph isn't just a win for coffee lovers; it's a blueprint for marketers everywhere. In this post, R.K. Brooks discusses how strategic celebrity partnerships and cultural integration can elevate your brand to Super Bowl levels of success. 👉 https://buff.ly/42WZV5s #MarketingStrategy #SuperBowl #DunkinSuccess

OMG ……….Did you kill #nomnoms 🔫 Easter weekend. A canvas of rebirth and new beginnings. 🌷 Just like a phoenix rising, Nom Noms is embracing its transformation. 🌍✨ Can’t believe it’s been a decade in the making….. …..A journey of passion, resilience, grit and discovery. 💪 Say ciao to the old logo, old packaging & old branding as shown in this video…… ‘’Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is." - Seth Godin. 🚀 Nom Noms is not just stepping into a new chapter. We're leaping. ☘️ Global flavors, redefined…..🌏😋 Global flavors move into mainstream 🌶️🌏 Innovation, our compass 🧭 Sustainability, deeper than ever before. 💡 Community, the heartbeat of our journey 💕 This Easter symbolizes more than renewal. It's a testament to the power of rebirth. 🐣 Apple Starbucks - They've shown us how rebirth can redefine success. 🍏☕ Nom Noms is set to join these ranks 🚀 🌟Anticipate more than a comeback. 🌟Expect a revolution in flavor, packaging, purpose & impact Because ….. Our fight is not normal….. Our fight is against the bland, boring & the ordinary. #nomnoms is coming to liberate palates 👅 ……..and to give your tastebuds permission to travel ✈️ 💥Join us, share your stories of transformation and renewal. 🗣️Because together, we're not just rebuilding. We're creating legacies. 🎉The rebirth of Nom Noms is just the beginning……… 🔔Wanna stay #nommed ? - Turn on #notifications - ring that bell …. Go on 😜🛎 🚀#NewBeginnings #Transformation #EasterRebirth #GlobalFlavors #Innovation #Sustainability #CommunityLegacy Kroger Loblaw Companies Limited RodeoCPG Publicity For Good Metro Inc. Whole Foods Market Compass Group Sysco Sysco Canada Inc. UNFI UNFI Canada #grocery #retail

Did you make it to this morning's The Financial Services Forum seminar on brand consistency? Connect with LEAP's Head of Group Marketing and Business Development, Joanne Merecido to continue the conversation. Or, get in touch to catch up on what you missed. #brandmanagement #advertisingandmarketing #marketingtips

Watching the raid on Sean Combs' home during the news took me back to September 2006 when I led Diageo’s Reserve Brand Group. The Cîroc team, ably led by Jamie Herbstman, presented two potential growth strategies: (1) partner with Sean “Diddy” Combs, an idea generated by the inimitable Jacquie Lee, or; (2) a traditional brand-building campaign for “self-defined sophisticates living an uncommon lifestyle”, developed by KBS (kirshenbaum bond senecal + partners) and Hunter.   I advocated for the uncommon. Ultimately, the team went with Diddy, launching in 2007.   The Diddy partnership took Cîroc from +/- 50,000 to ~2 million cases globally today. It also paved the way for many others like Clooney’s Casamigos, Hagar’s Cabo Wabo, Reynolds’ Aviation Gin . . . I take no credit for the Diddy deal, but I think it fair to call it a success.   But now Cîroc is declining double-digits in the US. Could Diageo have built a more enduring business today if they had gone with a positioning woven into the fabric of the product? Public reports indicate that Diddy made almost $1 billion over the 15-year partnership, and that does not include the dollars needed to activate the partnership. So minimally, Diageo could have spent, on average, $70 million/year to establish the “Uncommon Vodka”.   What do you think? Is the Diddy story a cautionary tale for building brands around celebrity alignment (like Jared/Subway) or an unfortunate one-off? Today I see more influencer/celebrity endorsements than ever . . . but will these be lasting businesses? Do strategics need to be cautious when buying personality-driven businesses? I wonder . . . Jon Bond, Domenico Vitale, Jonas Hallberg, Aaron Reitkopf, Jonathan Lyon, Kristie Wallis (she/her), Brian Hodous, #Diageo #Cîroc #Diddy #Vodka

Molson Coors just wrapped up an incredible year, boasting a 9.3% growth in net sales for 2023. Their secret? A robust marketing strategy and a bold $50 million investment in Q4 alone. Core brands like Coors Light and Miller Lite aren't just household names; they're retail giants, with sales soaring to nearly double digits. 🌟 But here's the kicker: While others in the industry faced challenges, Molson Coors thrived, thanks in part to strategic marketing and embracing shifts in consumer habits, especially in the premium segment. They didn't just play the game; they changed it, using data-driven marketing and a solid push into live sports to attract and retain customers. 📊🏈 And there's more - with new launches like Simply Spiked Lemonade and the innovative Happy Thursday, they're not resting on their laurels. Plans for nationwide marketing and sampling activations promise an exciting spring and summer for beer lovers and retailers alike. 🍋🌞 Their Super Bowl LVIII ad brought back the iconic Coors Light Chill Train, offering fans a virtual seat on this legendary ride, proving once again that Molson Coors knows how to make a splash in the world of advertising. 🚂❄️ So, what do you think? Does Molson Coors’ marketing strategy and its emphasis on innovation signal a new era for the beverage industry? How important is creativity in your industry's marketing efforts? Drop your thoughts below! Let's discuss the impact of innovative marketing strategies across industries. 📈 #MolsonCoors #MarketingInnovation #BusinessGrowth #SuperBowlAds

I’m not crying. You are. We live in an era where consumers are more discerning than ever. They can sense an ad from miles away, and if they feel they're being blatantly sold to, they might tune out. But what if a brand could connect with you on a deeper, more emotional level? What if they could make you feel something genuine before you realized you were being marketed to? 🎬 Enter the cinematic world of commercials, like Publix Super Markets's "Celebrate milestones with Publix." This isn't just a commercial; it's a story. It captures raw emotions and life's precious moments that resonate with everyone. It's a masterclass in making the viewer feel first and market second. The beauty? You're engrossed in the narrative, feeling each emotion, without even realizing that it's an advertisement until Publix subtly introduces its logo at the end. No direct mention of products, no hard sales tactics, just pure, genuine emotion. The shift towards emotional marketing is clear: it's no longer about telling people why they need a product or service, but making them feel why they need it. As marketers, we must remember that emotion is at the core of every buying decision. If we can tap into that, we're not just selling a product but creating an experience. https://lnkd.in/gNy4n4zs #Marketing #CreativeMarketing

The story of the iconic Anheuser-Busch dynasty, written--for the first time--by a Busch heir. As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America's oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream--that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible. #BillyBusch #FamilyReins #newreleasesbook #bookreading #newreleasebook #newreleasesbookstagram #bookreviewersofinstagram #bookstoresofinstagram #bookish #bookstagrammers #bookinstagrammer #bookstore #bookshoplover #bookreviewers #igreads #bookreviews #bookishlove

Mark Johnson, CEO of Loyalty360, spoke with Amy Barnett, Vice President of Marketing, Loyalty, and Digital Experience at Cracker Barrel, about collecting valuable input from employees and field operations, rolling out the new Cracker Barrel Rewards program, and partnering with an American music legend. Here are a few highlights from their discussion: 🔍“We conducted research — both qualitative and quantitative — on everything we were considering, from what to name the program to how our guests would earn rewards. Often, you’ll hear that brands may get pushback — perhaps older guests won’t download an app, or the technology may not appeal as broadly. We didn’t experience this.” 💼“One of the learnings I would share with peers in our space is that when we launched Cracker Barrel Rewards, we did it in a way that prioritized it for the business. What we did as an organization was purposefully give the rewards program the runway it needed to do things well. All our training materials were first class, and we took the time to make sure we got it right.” Read, listen to, or watch the full conversation here: https://ow.ly/ei4R50Qxogi #rewards #cx #loyalty

PERCEPTION VS. REALITY (a story of two parts) Part 1. I recently attended our final FutureProof Accelerator session on Foundervine's Amplify programme at Mission Kitchen. Delivered by James Newell of Clear Sales Message™ , we were given a fantastic lesson in how to effectively communicate our brands to consumers, retailers/buyers, and investors. Some invaluable (and often obvious) advice that we often forget, and can be put into practice almost immediately. One thing that stood out was how we should be selling the destination rather than the product. For example at Tastesmiths, we're not selling curry kits - we're selling the sense of satisfaction you get when you first cook a delicious and healthy curry at home. When you say "I made that", with a beaming smile on your face. Part 2. After the session, there was an interesting conversation between some of the founders on the programme about how the F&B world works. We're often told as founders about the importance of innovation and newness, but is this overrated in reality? We are all black and ethnic minority-led businesses, and the perception of the industry was around how it operates as either an 'old boys club' or a popularity contest amongst founders (Andrew Allen's recent posts about Syps comes to mind) rather than the quality of the product. Buyers and retailers are under pressure to primarily deliver sales rather than innovation or sustainability, so a safe option (based on a previous relationship or bankable celeb) can easily be justified. In an industry that is under-represented by black and ethnic minority figures in buying/senior positions, it feels like the battle is lost before it has even begun. I'm lucky to have a wide range of friends and colleagues in my network, across the F&B industry. I'd love to hear your views on whether this is perception/reality/both? Also, if I have made some incorrect assumptions, I'd be happy for you to correct me. #tastesmiths #realfood