In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw
National Advertising Division (NAD)’s Post
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[NOW LIVE] In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of puffery in advertising. Listen in: https://hubs.la/Q02zLKDH0 #AdWatchers #Advertising #AdLaw #Puffery
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Spooky Billboard advertising by the Film The Nun 2 ☠️ - Attention: Unusual Nun walking below the billboard catches eye balls 👀 - Emotional Retention: It shocks and scares viewers and tend to remember the billboard for longer period 📈 - Word Of Mouth/ Publicity: This unique advertising becomes the talk of the town and enjoys free awareness by people/experts/critics 🗣 #billboardadvertising #billboard #moviemarketing #advertising
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📣😄 Hey everyone! – if you can't afford a Super Bowl ad (like most of us 😅), don't worry! Y Media has got you covered with top-notch local advertising that won't break the bank! 🎉📺 Give us a shout and let's turn some heads together! 💼💪 #LocalAdvertising #AffordableAndEffective #LocalAdvertisingChamps
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Speed & Derron had a great time catching up with Leighton Media at #BorrellMiami. Check out their conversation in this week's episode of Speed & Swagger! Start your free trial at https://lnkd.in/g35M_E4t #advertising #digitaladvertising
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Legendary ad man Howard Gossage believed that goodwill from interesting ads drives sales. Check out these 5 TV spots up for the Thinkboxes Award, featuring humour, emotion, and inspiration. Which one’s your favourite? 🎥✨ Thinkbox Watch now https://buff.ly/4aNuTz0 #Thinkboxes #Advertising #TVAds #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #advertising #adagency #eventsagency #advertisingagency #marketingandadvertising #brandmarketing
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CEO at Brothers & Sisters, UK creative agency and world leader in Entertainment and Sport strategy and creative.
Forget System 1 research. The most important test in advertising is System Mum research. She has a nose for a winner. And the good news is my mum likes the new We Buy Any Car ad. Look out for it TV Brothers & Sisters Andrew Tindall Andy Fowler Ella Rybacki Sarah Wragg Ben Robinson Chris Lang #adagency #creative #marketingandadvertising
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A must-read for brands, agencies, and publishers. 👇 What will it take to keep advertisers from pulling ad dollars during negative news cycles? This Fast Company article by EX.CO's co-founder and CEO Tom Pachys answers that question. #brandsafety #advertising #brandmarketing
If the pandemic taught the ad industry anything, it was that brands are afraid to advertise alongside any negative news because they fear it will bring a negative association to the brand. But is this really true? In our current news cycle full of stories about global war, mass shootings, political debates and court trials, our co-founder/ CEO Tom Pachys thought it was worth taking a closer look. He explores the validity of this fear in his latest piece for Fast Company 👉 https://lnkd.in/ejbCZdk4 Let us know what you think in the comments. #videoadvertising #advertising #brandsafety #sentiment #news
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Exciting insights alert! ✨ Don't miss this thought-provoking article on why brands should embrace advertising during high-news cycles. 💼📈 🔍 In a landscape where news cycles dominate our attention, this piece of EX․CO's CEO Tom Pachys for Fast Company - challenges conventional thinking and highlights the opportunities for brands to thrive amidst the chaos. 💪 Discover why staying visible during peak news times can be a strategic advantage, and how it can impact brand perception and engagement. Whether you're a marketer, business owner, or industry enthusiast, this article offers valuable insights to fuel your strategy. Check out the full article in the post below. #Advertising #BrandStrategy #MarketingInsights #StayVisible #EXCO #FastCompany
If the pandemic taught the ad industry anything, it was that brands are afraid to advertise alongside any negative news because they fear it will bring a negative association to the brand. But is this really true? In our current news cycle full of stories about global war, mass shootings, political debates and court trials, our co-founder/ CEO Tom Pachys thought it was worth taking a closer look. He explores the validity of this fear in his latest piece for Fast Company 👉 https://lnkd.in/ejbCZdk4 Let us know what you think in the comments. #videoadvertising #advertising #brandsafety #sentiment #news
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Score big in the advertising game! 🏈🌟 Explore the future of commercials and the dynamics of Super Bowl ad inventory sell-out: https://lnkd.in/efkZraXP #SuperBowlAds #AdvertisingGame #MarketingStrategies
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Looking forward to watching some Big Game ads this weekend? Check out my op-ed for MediaPost on lessons learned from challenges to past Big Game ads overseen by NAD. And if you want more ad law fun download the our Big Game Ad Claims BINGO board: https://lnkd.in/eNzAtkvj and let us know what ad claims you see during the Big Game! #biggameadclaims #adlaw
With millions of dollars on the line this Sunday, every second counts, but so does every claim. Jennifer Santos, Attorney, National Advertising Division (NAD), BBB National Programs, takes us behind the scenes in her op-ed for MediaPost, revealing lessons learned from past Big Game ad challenges overseen by NAD. Read: https://lnkd.in/epUwvu45 #AdClaims #BigGameAdClaims
