National Advertising Division (NAD)’s Post

In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw

Why Wrap? Numerous studies indicate that wraps are, dollar for dollar, the best form of advertising available today. Wraps are unique, innovative, attention grabbing, and cost less than all traditional forms of advertising. 🎯 A wrap is 40 times more cost-effective than a standard television ad. 🎯 Wraps work for your company 24 hours a day, seven days a week, generating between 30,000-70,000 impressions daily, and all for a one-time advertising expenditure. 🎯 One out of three Americans do not read a daily newspaper or watch local TV news broadcasts, but 96% of Americans travel in a vehicle each week as either a driver or a passenger. 🎯 A vehicle wrap typically costs less than the set-up and first two months of a billboard advertisement, and they typically last for 3+ years. #gamweregood #wraps #vehiclewraps

Truck and car vinyl wraps are like moving billboards. The cost per thousand impressions for car wraps is around $0.48, compared to more traditional forms of advertising like billboards or television. Studies indicate that mobile advertising, such as car wraps, has a 97% recall rate among viewers. We can help you out. Call us today! 303-751-5007 #carwrap #vinylwrap #advertising

It's been just over a month since Christmas and all the joys that come with the festive season. But what happens to TV advertising during the Christmas Period? 🎄 Did you know that according to the Advertising Association around 70% of young adults (25-34) find Christmas ads to be the ultimate festive mood booster? That's why All Response Media, we worked hard to own advertising over the festive season. Have a look at just some of our stats below: To see the full report click here: https://lnkd.in/e3rX6rcQ #xmas #xmas2023 #advertising #tvadvertising #mediaagency #tvagency

Who's excited for the Super Bowl commercials tonight? 🏈📺 Check out this comprehensive list of all the ads to watch for and when to expect them: https://lnkd.in/eddKc_2z Share your thoughts on who will come out on top in the ad game! #SuperBowlCommercials #Advertising #SuperBowl2024

Today on the OUTFRONT blog, we break down why so many Super Bowl TV advertisers integrate out of home into their media plans. Tell us in the comments which of this year’s Super Bowl commercials you’d want to see on a billboard, then give it a read! #outofhome #advertising #billboard #superbowl #superbowlcommercials

Have you seen Liquid Death Super Bowl ad? 🏈 📺 The Super Bowl is this upcoming weekend. As a marketer, the ads are my favorite part. ( Yeah, you read that right. I am not watching for #TaylorSwift or the halftime show!) I think the last few years of ads have felt flat in the creative sense. But this year, the Liquid Death marketing team has finally done something “new”. Super Bowl commercials cost an average of $7 million and reach about 110 million viewers. In contrast, Liquid Death's creative eBay offer allows brands to have creative freedom (as long as it's in FTC guidelines) to be featured on the side of over a half-million cases, which are visible to over 200 million shoppers weekly at top retailers. The original bidding started at just $500. It's a cost-effective alternative to traditional Super Bowl advertising. However, it's bidding at US $76,100, which happened FAST. The auction, spanning seven days, offers both affordability and flexibility, with a Buy It Now option for $1,500,000 for those eager to secure the opportunity immediately. I will be curious about who ends up winning this bid next Tuesday! I might be a bit more curious than who will be winning on Sunday... https://lnkd.in/evYM8xnK

In this episode of #AdWatchers, hosts Dan and Annie discuss the complexity behind supporting #1 claims in #advertising, review relevant National Advertising Division cases, and provide valuable insight to advertisers regarding the type and degree of information required to support such claims. Listen here: https://hubs.la/Q02lSQ3F0

At $7 million for a 30 second Super Bowl ad, it seems everyone paid for the slot, and the creative was a huge afterthought. AKA flop after flop after flop! Never have I ever experienced such a forgettable bunch of Super Bowl commercials. Moral of the story to me is creative matters. A lot. Note to advertisers to not just pump an ad full of celebrity and “meme” worthy moments. The consumer sees through that stuff now. #SuperBowl #SuperBowlads #marketing #retailmarketing

Score big in the advertising game! 🏈🌟 Explore the future of commercials and the dynamics of Super Bowl ad inventory sell-out: https://lnkd.in/efkZraXP #SuperBowlAds #AdvertisingGame #MarketingStrategies