In France, they have passed the first bill to penalise fast fashion and its low-cost clothes, in an attempt to limit the environmental and social impacts resulting from it.
What does the new law consist of?
Firstly in the inclusion in all e-commerce of fast fashion clothes and accessories, of messages encouraging reuse and repair and providing information on the environmental impact of the products.
The second article that makes up the law, on the other hand, introduces the tax based on the principle of EPR, i.e. the extended responsibility of the producer to manage the entire life cycle of the product - from the raw materials used to its disposal - in compliance with the regulations, thus establishing how the taxes imposed on clothes and accessories also depend on the environmental impact, the carbon emissions of their production and whether they are fast fashion or not.
The third and last article then restricts advertising that encourages the purchase of clothes and accessories produced by companies specialising in fast fashion, explicitly mentioning Shein whose 7,200 new clothing models per day, totalling 470,000 products made available to the consumer, leads the Chinese company to offer '900 times more products than a traditional French retailer'.
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