National Sporting Goods Association’s Post

A great read from BC Business on MEC's comeback. From bringing back the mountain logo to a renewed focus on product quality, an example of how leadership and staying true to your core can revive a brand. #Brand #RetailSuccess #Leadership

Under Armour Founder Kevin Plank Returns as CEO to Revitalize Brand, Stephanie Linnartz Steps Down In a strategic move signaling a fresh chapter for Under Armour, the brand announces a pivotal shift in its leadership. Effective April 1st, Kevin Plank, the visionary founder of Under Armour, will reassume the role of CEO, stepping in for Stephanie Linnartz who has led the company with distinction over the past year. Kevin Plank, who originally founded Under Armour in 1996 and has been a guiding force behind its innovation and growth, returns to the helm during a critical time. His leadership aims to reignite the brand's pioneering spirit and drive further growth, building on the solid foundation laid by Linnartz. Under her leadership, Under Armour embarked on a transformative journey, marked by strategic hires and a renewed focus on marketing, setting the stage for its next era of expansion. This leadership change comes at a moment when Under Armour, known for its innovation in sports apparel, seeks to strengthen its market position and capitalize on emerging opportunities. As Plank takes the lead, his deep understanding of the brand's ethos and his visionary outlook are expected to propel Under Armour into new heights of success. #UnderArmour #LeadershipTransition #Innovation #GrowthStrategy

🏀 Exploring the Legacy of LeBron James 🏀 In our latest feature, "25 Interesting Facts About LeBron James," we delve into the extraordinary journey of one of basketball's greatest icons. This piece isn't just about his on-court achievements; it's a deep dive into the multifaceted aspects of LeBron's career and influence. Key highlights include: LeBron's impact as a high school sensation and his direct leap to NBA fame. His strategic moves in the business world, showcasing his acumen beyond basketball. Philanthropic efforts, especially with the I PROMISE School, setting a benchmark in athlete-led community initiatives. Leadership lessons we can learn from LeBron's career trajectory and his role as a team player and mentor. This article is more than just a sports story; it's about leadership, resilience, and impact. It’s a must-read for anyone interested in sports management, leadership, and personal development. 🔗 Find the full article at https://lnkd.in/g8635vgk and discover the inspiring story of LeBron James. #leadership #sportsmanagement #personaldevelopment #lebronjames #nba #inspirationalstories #careerjourney #professionalgrowth #SameTix #Basketball

The Good Georgia Bulldogs The Bad Auburn Tigers The Ugly Florida Gators Shirt In the world of college football, there are few rivalries as intense as the one between the Good Georgia Bulldogs, the Bad Auburn Tigers, and the Ugly Florida Gators. These powerhouse teams have a long history of competing against each other, with each game filled with passion, determination, and a desire to come out on top. But beyond the fierce competition, there are distinct characteristics that set these teams apart. Starting with the Good Georgia Bulldogs, there is no denying their impressive record and the talent that makes up their team. Led by their dedicated coaches and fueled by their passionate fan base, the Bulldogs have consistently proven themselves to be a dominant force on the field. Not only do they possess a strong offense and defense, but they also embody sportsmanship and class, making them respectable opponents both on and off the field. On the other hand, the Bad Auburn Tigers may not have the most impressive record, but they make up for it with their tenacity and never-give-up attitude. Known for their grit and determination, the Tigers never back down from a challenge, often surprising their opponents with their resilience. Despite facing tough losses, they continue to push forward, making them a formidable opponent that should never be underestimated. And then there are the Ugly Florida Gators. It's no secret that this team has had its fair share of controversies and scandals throughout the years. Despite their successes on the field, their questionable actions and behavior have often overshadowed their achievements. From recruiting violations to players getting in trouble off the field, the Gators seem to always find themselves in the midst of drama. While they may be a talented team, their ugly reputation has tarnished their image. In the end, it is the combination of these three teams that makes college football so exhilarating and entertaining. The Good Georgia Bulldogs, the Bad Auburn Tigers, and the Ugly Florida Gators all bring something unique to the table, whether it be skill, resilience, or drama. But no matter the outcome of each game, one thing is for sure – these teams will continue to battle it out, year after year, in the ultimate display of rivalry and competition. And that, in itself, is a testament to the legacy of college football and the unbreakable bonds it creates between fans and players alike. Buy now: https://lnkd.in/e_DijSdE Visit store: https://macoroo.com/ #The #Good #Georgia #Bulldogs #Bad #Auburn #Tigers #Ugly #Florida #tshirt More Post: 1.https://https://lnkd.in/evAcuNS4 2.https://https://lnkd.in/eQ4MYnpr 3.https://https://lnkd.in/eUxETz67

THE MILLION-DOLLAR CHEERLEADERS Are you ready? I'm about to unveil one of the biggest secrets of "HAIROGRAPHY." “The bigger the hair, the closer to God!” - Former Dallas Cowboys Cheerleader. With a valuation exceeding $8 billion, the National Football League (NFL) Dallas Cowboys football team is undoubtedly one of the most prominent and valuable franchises in #sports, primarily due to their large fan base and significant media presence. Their brand power is bolstered by lucrative sponsorship deals, merchandise sales, and a massive stadium that generates substantial revenue. BUT, how important are the Dallas Cowboys Cheerleaders in the BRAND BUILDING of the Dallas football team? While the cheerleaders are just one aspect of the Dallas Cowboys' brand, their contributions to the team's image, fan engagement, and media presence are undeniable. They have helped make the Cowboys more than just a football team in the following ways: BRAND IMAGE - They have become a symbol of the team’s identity, enhancing the overall brand appeal, which makes it more attractive to fans and, of course, sponsors. MEDIA PRESENCE - Even in the off-season, the cheerleaders have continuous exposure in shows, movies, and documentaries, which provides visibility and exposure to the brand. MERCHANDISE SALES - The popularity of the Dallas Cowboys Cheerleaders translates to profitable merchandise sales for the organization. FAN ENGAGEMENT - Participation in numerous public appearances, community events, and fan interactions helps build a loyal fan base and creates a positive image for the franchise. ENTERTAINMENT VALUE - They increase the sports entertainment value of the game-day experience, attracting more fans to the stadium. Do not miss the Netflix documentary, "AMERICA'S SWEETHEARTS: The Dallas Cowboys Cheerleaders", a #marketing and #brandbuilding lesson on one of the reasons the Dallas Cowboys have become “America’s Team.” By the way, this documentary is also a lesson on #leadership. My daughter Regina was impressed and inspired with Kelli Finglass, the Director of the Dallas Cowboys Cheerleaders since 1991, who is widely recognized for her role in shaping the image and success of the DCC. Under her leadership, the cheerleaders have gained significant #mediaexposure and have become a key part of the Dallas Cowboys' brand. So, are you ready for "Hairography" and dusting off those pom poms? #success #marketing #brandbuilding #leadership #sports #nfl #mediapresence #fanengagement #sportsentertainment #dallascowboyscheerleaders #dallascowboys #football #netflix

The media has been buzzing with praise for Siya Kolisi's leadership brilliance after the Springboks created history on 28 October 2023, clinching their fourth win in Rugby World Cup history. Some South Africans have even gone as far as to suggest that Kolisi should run for president.   What really makes him stand out among today’s leaders is his rare ability to authentically connect with people and earn their trust and support. People genuinely want to follow him. Keep reading to find out what leaders can learn from Siya Kolisi's personal leadership brand. https://lnkd.in/gq4AAGmj #personalleadershipbrand #personalbrand #personalbranding

Checkout this awesome interview with Vice President of Franchise Development, Rip Patel, where he discusses his hospitality upbringing and how we leave the light on for our franchise owners! 👏💡 #Motel6 #Studio6 #FranchiseDevelopment #EconomyLodging

Lost in New York Knicks hysteria, I almost forgot the NFL draft was this Thursday… Can't wait to see what the Jets do in the draft - I’m hoping they add another weapon for a healthy Aaron Rodgers! Speaking of future NFL weapons, projected top-5 pick Marvin Harrison Jr. just signed an endorsement deal with New Balance. He'll be the face of the brand's first line of American football cleats. New Balance is building an impressive roster of athlete partnerships across major sports leagues, including: Kawhi Leonard (NBA), Shohei Ohtani (MLB), Cameron Brink (WNBA), and now the NFL with Marvin Harrison Jr. With Harrison Jr. on board, New Balance aims to close the gap and gain market share against Nike and Adidas - Among NFL fans, New Balance currently ranks third in consideration among major athletic shoe brands*. *Source: YouGov Profiles+ USA 04-14-2024, based on U.S. Adult 18+. Fans = Top 3 Box (Very, Somewhat, or A Little Interested). https://lnkd.in/g6vvbfi9

🏒[Sports Biz News]🇺🇸 New Era and NHL Form Strategic Partnership to Dominate Apparel Market for 32 Teams🚀 The National Hockey League (NHL) and New Era Cap, LLC have announced a multiyear agreement that will begin in the 2024-25 season. This partnership grants New Era the rights to produce and globally distribute headwear and apparel for the League and its 32 teams. This strategic alliance marks a significant expansion of New Era's role in the hockey apparel market. Christopher H. Koch, CEO of New Era, stated, "This partnership brings together two global brands, working together to grow a global game. While we have been working with individual clubs for decades, we are excited for our new agreement with the League and look forward to creating special moments for fans and players in North America and around the world." The NHL, known as the world's premier professional hockey league, attracts athletes and fans from across the globe. New Era Cap has also dramatically expanded in recent decades, establishing a strong and vibrant presence across multiple continents. Together, they will collaborate to engage fans in the U.S., Canada, and internationally. New Era’s relationship with the NHL dates back to the 1990s, when the organizations were connected through their shared ties to the Buffalo Sabres, the NHL club in New Era’s hometown. Since then, New Era has produced gear for several NHL franchises. With this expanded partnership, New Era will now create and distribute caps and apparel for the entire League and all 32 teams. Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President, remarked, "For decades, New Era has maintained a strong brand presence in the hockey consumer products landscape by combining an authentic appreciation for the game with a deep understanding of what’s igniting change culturally. With this expanded partnership, we are excited for the global opportunities ahead." Fans will be able to purchase NHL products from New Era Cap in various designs and styles at neweracap.com, NHLShop.com, and NHLShop.ca. Upcoming collections will feature current NHL and team logos, vintage marks, and event logos for the NHL Winter Classic and the NHL Stadium Series. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #nhl #neweracap #caps #newera #america #caplovers