Naturally MN’s Post

What was your favourite part of Foodpreneurs Festival 2024? ✨ 1. Seeing yours and other products showcased on Stickybeak Station. 2. Pitching to buyers in Pitch Hub and in the Festival Fairground. 3. Networking with industry leaders. 4. Finding others to collaborate with at Collaboration Corner. 5. Talking with other founders. 6. Hearing from speakers on Main Stage. 7. Getting insights from industry experts. 8. Chilling & chatting during Happy Hour drinks & networking. 9. Getting your product listed. 10. Something else 🤔

Last week we fired up the FEVOForum webinar machine for Going Further With FEVO: Unlocking New Ways to Sell in 2024. Our goal: to highlight ways in which three of our partners have tapped into the value of A) their fans and B) their venue to maximize sales with the help of the FEVO platform. Sometimes that means a creative marketing campaign that connects with a certain segment of your audience — say, beer drinkers, or dog owners. Sometimes that means repurposing your beloved venue to bring in an entirely new audience — say, fans of a local high-school football rivalry. Check out our recap for three examples of recent FEVO Offers that achieved exactly that: https://lnkd.in/g27y9sTv

𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗧𝗲𝗲𝗻𝗮𝗴𝗲 𝗔𝗻𝗴𝘀𝘁: 𝗘𝘃𝗲𝗻𝘁𝗯𝗿𝗶𝘁𝗲'𝘀 𝗡𝗲𝘄 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻! Have you ever hosted an event and felt that familiar teenage angst in your stomach? That worry if anyone is going to show up? It's a feeling that lingers, even as adults, right? Eventbrite, in partnership with Mojo Supermarket, dives straight into this universal feeling in their latest campaign. Tapping into this cultural fear that bridges personal preferences in such a unique way is such a cool and interesting strategic approach. Paired with the humor of the campaign (THAT flip phone hand move) it's so simple but significant. This is a great example of how a great cultural observation can make you relate emotionally to a campaign. #culturalstrategy #brandstrategy #culturalresearch

Can't wait for tomorrow! Our July online Insight forum, followed by another chance to speak at #QuirksNewYork, catch up in person with some of our US members, and meet some more Insight leaders who have the ambition to transform their team's impact 😊 Please come over to Kiosk G and say hi to Emma, Lisa and me if you're at Quirk's this year! Insight Management Academy Quirk's Media #Insightforums #Insightnetwork #Insightbenchmarking #Insightleadersplaybook #Insightconsultants #Insightfarmers #Insightinfluencers #Insightstorytellers #TransformingInsight

This is a unique learning opportunity for those in my network looking to learn hands-on how to better drive business agility in their organizations. You can leverage the best facilitators I know in the Strategic Agility Lab to identify transformative actions you can take immediately after the workshop. Reach out to Ray Arell if you have any questions. #agility #complexity #transformation #leadership #leadershipdevelopment #changeleadership #changeagent

💻 How are you promoting your webinars in 2024? Ambassify and Livestorm are co-hosting a webinar on "How to amplify webinar promotion and attract the right audience." 😎 Unpacking new approaches to leverage the unique brand voice of your employees as powerful megaphones to speak to a broader audience and grab their attention, generate more leads, and amplify distribution. Make sure to register and join us on February 13 at 11:00 CET! 🔗

If you want to meet buyers as a new CPG brand... Don't pay for a trade show booth. (The ROI isn't there if you aren't already in distro, IMO) Start here instead... 👉 Go to industry events (bonus: sign up to sample) Marc Nathan, Patricia Menegoto, and Mike Gelb host some pretty awesome meetups 👉 Join industry communities Jordan Buckner's got an amazing one 👉 Search far and wide for industry awards & pitch competitions to put you on the map Startup CPG's Shelfies! NielsenIQ's pitch competition! 👉 Then optimize *every piece of digital presence you have* so you look like one of those cool brands Going trade shows aren't going to give you the connections you want in the early days. Save your cash and play a different game. 🤷♀️ #retailstrategy #cpgbrands #retailsales #expowest #cpg #tradeshows

What a crew to hit the road with! See you next week at SampleCon! Let’s schedule a meeting to discuss what Virtual Incentives has cooking to easily reward global participants while keeping data quality front and center. #marketresearch #samplecon #virtualincentives

Heading to #QuirksChicago? Join our session on Tuesday, March 26 to hear from industry experts at Molson Coors Beverage Company and Beam Suntory about the state of the alcohol industry and how to embrace evolving dynamics to meet consumers where they are.    It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower alcohol drinks, going completely alcohol free, or the sober curious movement.  Eboni Washington, Director, Consumer Insights - Strategic Innovation & Ready to Drink/Ready to Serve at Beam Suntory and Sean McCullough, Sr. Insights Manager at Molson Coors will join our own Jessie Janego Higgins on stage to discuss:   ➤ With so many products on the shelf today, how are consumers choosing between full strength, low, or no alcohol options?   ➤ We know younger generations are drinking less – what's driving this and do alcohol brands need to change their approach?   ➤ How can brands continue to resonate with consumers in an authentic way with the coming social/cultural/generational shifts?    And come visit us at Booth 322 to learn more about our industry-leading #research technology on the #TolunaStart platform and full-service suite of research solutions for every budget. Get your tickets to The Quirk's Media Event for Marketing Research & Insights Professionals in Chicago today and use code Q20 to save 20%. 👉 Hope to see you there! https://lnkd.in/eX3SY_RH     Can’t make it to the event but want to receive a summary of our presentation? Drop us a note below, and our team will reach out to you to share it after the event.  💬

It’s about to go DOWN on Whiskey WinsDay this week with guests, Adam Jay and ✒️Claire M. Davis🖋️! Get ready as they dive into conversations where knowledge will be shared with the world. CONVERSATION TOPICS: 1. Transforming sales skills into job search success, offline approach 2. Strategies for aligning sales and marketing in founder-led transitions 3. Implementing sales funnel strategies in a job search 4. Transitioning from founder-led sales Also… brace yourself for the FIRST episode featuring Lydia Tapia Hutchison as co-host! Mark your calendars for August 9th at 9PM because you won’t want to miss this! Are you able to make it out to the party in the comments or the after party? #marketing #sales #revenue