nDash’s Post

From Mass to the World: Dunkin's Global Journey 🍩 Hey marketing friends! Did you know @dunkin' started in Quincy, Massachusetts in 1948 with the simple idea of dunking donuts into coffee? Now, they’ve expanded to over 12,500 restaurants in 46 countries. Amazing, right? Achieving Global Success • Value-Based Strategy: Offering high-quality products at affordable prices, tailored to local tastes worldwide. It’s all about giving people what they love. • Rebranding Success: In 2019, Dunkin' dropped "Donuts" to focus on being a beverage-led, on-the-go brand, highlighting favorites like Cold Brew and Nitro Coffee, Mobile Ordering, and a simplified menu. • Summer 2024 Campaign: Launching "Dunkin’Terns," aiming to place a Dunkin’ iced beverage in every hand this summer with help from Ben Affleck, Matt Damon’s Artists Equity. • Emotional Connection and Engagement: Dunkin's journey from local origins to global success resonates with its commitment to quality, affordability, and cultural adaptation. 🗯️ Now, I want to hear from you! What's your favorite Dunkin' memory or experience? -Carolina #Marketing, #BrandStrategy #GlobalExpansion, #BrandBuiltSeries.

FIRST QUARTER - ADVANCING! Top Seed: Dove "Hard Knocks" Wild Card: Mountain Dew "Having a Blast" vs Popeyes "The Wait is Over" Dove "Hard Knocks" (14 out of 18): Let me start by admitting a couple of biases. First, I love purpose driven advertising. Second, I feel that more often than not, it is forced or doesn't align with the brand. Third, Dove has always impressed me with their authenticity and ability to connect to purpose in an authentic way. This commercial is no different. Creatively done, great message, and a bonus win for consistency year after year. Mountain Dew "Having a Blast" (12 out of 18): I don't like Mountain Dew (gave up soda a while ago) but remember an example of a QB and a team needing to have chemistry, Aubrey Plaza and Mountain Dew have that chemistry and I love the surprise appearance at the end. Oh how I want to make the cheesy connection about a team signing a key wide receiver for one season - but it would be forced. But for a beverage commercial, great creative well executed, great casting, and the ad was memorable and matched the brand's and star's personality. Popeyes "The Wait is Over" (12 out of 18): This was a solid commercial. Love the casting, the storyline, and it grabs your attention. And one of the few times that I think the casting and creative messaging leads to something that matches the brand moment, the introduction of wings. Not a Popeye's fan (nothing against them, I don't frequent fast food chicken places) but they didn't have wings?? May need to try them, with a Mountain Dew Baha Blast! Thoughts? #SuperBowl #SuperBowlLVIII #SuperBowlAds

A grand theft can wait but Dunkin’ Donuts can’t. 1999, Dunkin’ Donuts dropped a bombshell of a commercial, titled “Chase”. What unfolds is nothing short of comedic gold: a wild pursuit between a supposed thief and a police cruiser, weaving through the roads in a chase sequence. Just when you think you’ve got it all figured out, bam! They screech to a halt outside a Dunkin’ Donuts joint. In a plot twist that would make Hollywood jealous, both the crook and the cop abandon their chase, dashing into the donut shop to take care of the only business more important than the constitution. The bagel cream cheese and coffee combo becomes the unexpected star of this high-speed showdown, leaving viewers in stitches and Dunkin’ Donuts firmly etched into their minds. But it’s not just about the laughs – Dunkin’ Donuts knows how to play the marketing game like a seasoned pro. Their strategy? Simple: make a splash, any which way they can. With cheeky sidesplitting antics, Dunkin Donuts is leaving a lasting impression. It’s no wonder they have got legions of fans hooked, reeling in everyone with their irresistible charm. Year: 1999 Brand: Dunkin Donuts #marketing #branding #advertising #storytelling

Today's topic is the second circle, and it all starts with Pizza Hut. When you think of Pizza Hut, what comes to mind? The salad bar, of course! Loading up those tiny bowls with precariously balanced toppings has become an Olympic event. But what does this have to do with your business? We need to take a closer look at our current clients and see what they have in their "salad bowl" from us. Are there any additional services or products that we can offer them at a special rate since they are already working with us? It's important not to underestimate the availability people have to other products once they are already engaged with your company. By pitching to past clients and now targeting current ones, we are sure to get some quick wins. So, let's stack our clients' bowls with even more value and see where it takes us! #marketing #businesscoaching #businessgrowth #leadgen

Doodling dreams with Dunkin'!🤓 I’m on my way to speak to National Speakers Association Austin, TX and made a quick stop for a decaf vanilla latte and a respectable number of glazed and chocolate munchkins. Don’t let travel stop your marketing and sales efforts! When there’s a napkin nearby, there’s also opportunity. SEIZE IT. 🔥 If you want to know more about how you can Doodle Your Dreams, check out my latest TEDxTalk!🔴 #cocktailnapkinclarity #thoughtleader #speaker #strategicmarketing #salesmastery

If you can make a new product part of pop culture before it's even released, you've nailed it!   Like for many of us, my favorite Super Bowl ad was DunKings from Dunkin'. It felt authentic and hilarious at the same time to have Ben Affleck as the main character, reflecting his personal history: whether it's Good Will Hunting, Boston, Matt Damon, and of course, his love for Dunkin' Donuts! This is a true example of embracing pop culture, with references that resonate with most of the audience watching the game. Yet the brand still chooses to have its unique take on it and changes the way paparazzi usually depict the famous actor. I think everyone will remember this rapping piece forever, not just J-Lo!   I enjoyed the build-up before the commercial, with social media posts teasing Ben Affleck dreaming about a rapping career and alluding to J-Lo's upcoming record in which he will also be featured. This type of sequencing generates longer engagement around the idea. It doesn't only exist during the highest-viewed game of the year, but it benefits from the momentum long before and after, with the DunKings’ tracksuits sold out in just 19 minutes after being released! Just like Uber did with snapshots of David and Victoria Beckham reenacting the famous part of their Netflix show to prepare the actual Uber commercial. I was impressed to see the amount of user-generated content from the Dunkin' ad: https://lnkd.in/ddvs-jdz   And what a Super Bowl for a brand to be in – with Taylor Swift and Travis Kelce generating significant viewership and engagement on top of what's already the most-watched show of the year!   What about you? What was your favorite Super Bowl ad or experience this year?🏈 🍩   #Superbowl #Ad #Culture #Branding #Commercial

𝗣𝗥 𝗡𝗜𝗚𝗛𝗧𝗠𝗔𝗥𝗘𝗦 😱 ‘Twas the nightmare before Christmas, and these PR teams were getting ready for the worst night of their career…. Last month, we heard some scary tales of brands getting things wrong. Take Kraft, who experienced a packaging nightmare, causing thin strips of plastic to remain in the cheese squares. And Starbucks is facing a dilemma of its own, all about the shocking (or not?) lack of fruit in refresher drinks. Now, the thing about these big lawsuits (Starbucks is being sued for $5 mill) is that they’re not tabloid fodder — unlike the Doja Cat x Victoria’s Secret story — and they’re seen as a little opportune on the side of the plaintiffs. Tempting, then, to think they don’t matter. But, of course, these issues drain money, resources, and time. They’re certainly best avoided. Plus, they cause serious reputational damage, especially when they’re meme-worthy. 𝘚𝘦𝘳𝘪𝘰𝘶𝘴𝘭𝘺, 𝘒𝘳𝘢𝘧𝘵, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘰𝘶𝘳 𝘤𝘰𝘶𝘯𝘵𝘳𝘺’𝘴 𝘤𝘶𝘭𝘪𝘯𝘢𝘳𝘺 𝘳𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵’𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦 (𝘚𝘰𝘶𝘳𝘤𝘦: 𝘙𝘦𝘥𝘥𝘪𝘵) Read the full blog: https://lnkd.in/dC3fnccQ #pr #publicrelations #marketingstrategy #branding

Krispy Kreme is one of a handful of companies that can get customers to queue up in extraordinarily long lines for a grand opening, the launch of a new donut variety or the daily ritual of picking up a hot batch of donuts. Part of the lure of Krispy Kreme donuts has been the ability to pick them up when they're still piping hot, and the company even has signs at its locations to let customers know that hot donuts are available. During a period when Krispy Kreme tried to expand its distribution through a partnership with 7-Eleven and strayed away from the hot donut mantra, the company took a major financial hit and even had to restructure. Now Krispy Kreme is again looking to expand distribution through a partnership with McDonald's. Have they cracked the code this time or have they sacrificed what their fans love about them most to tap into the power of the McDonald's brand? Will Krispy Kreme fans line up at McDonald's to get their hot donut fix? That remains to be seen, but Krispy Kreme's ups and downs provide a powerful lesson in working backward from the customer. No company is guaranteed that once they achieve cult status on the basis of products and practices that wow customers, that they will always enjoy that status. Customer Obsession is a business strategy that businesses must continue to commit themselves to daily and then align their products and practices to match or else risk losing their membership in the exclusive club of businesses known for delivering the pinnacle of CX. What do you think? Will "fresh donuts daily" be enough to fuel the success of the Krispy Kreme / McDonald's partnership or do they have to crack the code for how to deliver "hot fresh donuts daily"? Love to get your thoughts. Learn more about the new partnership by checking out the article linked below. https://lnkd.in/gsJ8yZn7 #krispykreme #McDonalds #7eleven #customerobsession #customerobsessed #cx #customerexperience

If you've ever had a nugget-sharing battle, McDonald's is here to settle the score with a pinch of math and a dash of empathy! 🧮❤ Their single nugget servings not only solve the age-old sharing dilemma but reflect the brand's commitment to understanding and acting on consumer insights. #Campaign #Marketing #ConsumerInsights

A single nugget, a whole world of difference! 🌎🍔 The McDonald's single nugget serving campaign stays true to the brand’s DNA. It’s a fun strategic move that integrates context, a bit of math, and consumer behaviour insights. 👏 #Campaign #Marketing #ConsumerInsights