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Presenting our next guests for Adlook's Brand Masters Talks series. Dive into a candid conversation with Lex Bradshaw-Zanger, L'Oréal’s Chief Marketing and Digital Officer for SAPMENA, as he unpacks the complexities of today’s consumer marketing landscape. "It’s like driving a Formula 1 car with teams running ahead and building the track!" - Bradshaw-Zanger on the dynamic pace of consumer marketing. Discover how the world’s largest cosmetics company is reshaping the future of marketing and staying ahead of the curve: bit.ly/47w2KMr #Loreal #DigitalMarketing #ConsumerTrends #FutureOfMarketing

PepsiCo’s ‘Pepsi Pulse Collection’ features Jackson Cowden’s bespoke 10-piece strong collection designed distinctly AI first and takes inspiration from Pepsi’s new brand look, refreshing old familiar fashion staples through innovative AI methods. Speaking on the launch, Alexandra Bryant, managing director at Special PR, said, "Taking inspiration from an industry that knows how to reinvent and refresh, we were delighted to find a shared vision with fashion designer and Creative Director for the collection, Jackson Cowden. This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.” Vandita Pandey, chief marketing officer of ANZ for snacks and beverages at PepsiCo Australia, also shared, “Pepsi supports the next generation of creators and designers. With our new visual identity being bold, unapologetic, modern, and iconic, we wanted to partner with a young designer who could put a unique take on our refresh. It was a privilege to be able to support Jackson in launching his first runway show.” #marketing #brandcampaign #fashion ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

BELLAVITA's Bold Brand Marketing Experiment in Consumer Psychology Challenges Status Quo #AakashAnand #BELLAVITA #BELLAVITAs #bold #BoldMarketingExperiment #BRAND #challenges #Consumer #experiment #founder #Marketing #News8PlusPressRelease #psychology #quo #status #StatusQuo

Did you have a chance to check out our latest beauty whitepaper? According to recent data in APAC (excluding China), Luxury Beauty brands have maintained a conservative approach to investment since the revive from Covid. . Conversely, Luxury Beauty & Fragrance retailers in China took a more aggressive approach and increased their investment by 5% during the pandemic in order to stay competitive in an evolving landscape. Our newly-published APAC benchmark reviewed the strategies luxury beauty & fragrance retailers have adopted as well as the marketing spend data in order to find out: 🌐 What strategies can your brand can implement to capture a larger share of the growing online luxury market? 🛍 How can your brand capitalize on opportunities in an ever-changing luxury retail consumer landscape? Olivier Kuziner Michael Camplejohn Jean Wu Jack Chow Lahari Basu William J. Ferrell II Serena Chan 🆕Click to download your copy🆕 #Luxury #Beauty #APAC #Benchmark #MarketingScience #DataScience #MarketingAnalytics #Ekimetrics

Research Insight | Failure Is Not Fatal: How Failure Messaging Can Benefit Masculine Brands #commercewise. #upgradeyourbrand. #mvosscreation. Share your thoughts about this. Upgrading your Brand New Adventure with @Commercewise. Let Commercewise bring this thoughts & ideas to your team, Book Dr. Tony Astro at www.commercewise.us.

Read today's article for marketing examples with results from: 🤝an underwear brand that uses community marketing in fashion to stay ahead of the trends 👨⚕️an independent physician’s group that quickly reacted to changes ranging from the overturning of Roe v. Wade to the rise of RSV infections https://lnkd.in/d5AAX8XC #Marketing #PR #Health #Wellness #Lifestyle

The Body Shop. Buyer beware? One of the OG purpose brands, The Body Shop, went into administration this week. We're reflecting on how to get the most value from owning the most impactful businesses. With the potential loss of an icon, some people may be asking if a purpose-led brand can sell without selling out. But many of the most innovative and disruptive brands (from Heckles to Oddbox) are now purpose-led, and with purposeful brands like Innocent and Ben and Jerry's showing decent historic growth, the real question is not if, but when investors come calling. The challenge for those buying purposeful brands is that, while they can grow well, if they don't also progress, they'll stagnate and burn out. L'Oreal were the first to buy The Body Shop and they helped expand it while keeping true to its founding values. It's had two further owners since then and faced an eruption of competition from high-street retail and online challenger brands alike. Now, every brand needs to stay fresh and relevant to maintain market appeal, but when a business has built its loyal fanbase with a strong founder, using their values and outspoken attitude, it's going to fail if those now leading the brand are risk-averse. If you're going to buy a purpose-led brand, you need to understand that the radical energy that created it is the same fuel that's going to keep it re-creating, re-imagining and re-connecting with the people who love it. Recent celebrity-led campaigns (hi Mel C) and a refocused purpose have attempted to reinvigorate The Body Shop, but it was all too little too late. There's way more competition in the ethical cosmetics market than ever before and they'd fallen too far behind. Buying a brand is not for the faint-hearted, but with more and more purposeful brands entering the market, brand managers need to make sure they have the courage and the creativity to cut through with a strong, authentic voice.

🚀🌍 Expanding your market? Discover how brands like Zara and Coach successfully ventured into new territories while staying true to their roots. Learn the art of balancing brand identity with innovative expansion strategies. #MarketExpansion #BrandGrowth https://bit.ly/416D3j1