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https://lnkd.in/gtJqz5rw I came across this article discussing the evolving landscape of advertising within the realm of live sports streaming, and I couldn't wait to share it with you all! According to The Current, the surge in Connected TV (CTV) viewership for live sports events has opened up new avenues for advertisers to engage with their target audiences. With more viewers turning to streaming platforms to catch their favorite games, brands are seizing the opportunity to deliver personalized and interactive ad experiences. What's particularly intriguing is how programmatic advertising is revolutionizing the way brands connect with sports fans. By leveraging data-driven insights and advanced targeting capabilities, advertisers can deliver relevant and impactful ads that resonate with viewers in real-time. This not only enhances the effectiveness of ad campaigns but also elevates the overall viewing experience for audiences. As someone deeply passionate about the intersection of technology and marketing, I find these developments incredibly inspiring. It's a testament to the power of innovation in driving meaningful connections between brands and consumers, even in the fast-paced world of live sports. I'd love to hear your thoughts on this article! How do you envision the future of advertising in live sports streaming? Let's continue the conversation in the comments below!

With more viewers turning to CTV for their sports fix, advertisers are seizing the opportunity to deliver personalized and immersive experiences. By leveraging advanced targeting capabilities and real-time analytics, they can effectively connect with audiences and maximize the impact of their campaigns. #Ads #CTV #DigitalMarketing #LiveSports #Streaming

RTL AdAlliance expands CTV offering with Wurl FAST channels across Europe Exciting news! RTL AdAlliance collaborates with Wurl , a leader in data-driven #CTV solutions, to bring Wurl's extensive #FAST channel inventory to advertisers across major European markets. This partnership allows advertisers to easily access over 1,300 FAST channels delivered to audiences in Germany, France, the UK, Italy, Austria, and Switzerland through the RTL AdAlliance CTV portfolio. Stephen Byrne, VP Partnership Development: “Wurl has significant reach in the CTV world. The diverse themes, genres, and moods these channels cater to are predestinated for highly effective contextual targeting. This gives us at RTL AdAlliance the ability to connect an exceptionally attentive audience with advertisers, looking to engage with consumers in highly brand-safe and measurable TV-like environments. We are excited to support Wurl with our sales expertise and deep market knowledge.” Wurl connects content providers to over 45 streaming services worldwide, reaching over 170 million connected TVs monthly and delivering 1.7 billion monthly viewing hours and 37 billion monthly impressions. Find more information here: https://lnkd.in/eanxCcc7 #RTLAdAlliance #TotalVideo #Advertising #Wurl

🚀 The Future of Connected TV (CTV) Advertising in Sports 🚀 The latest intelligence report from The Trade Desk unveils the transformative impact of Connected TV (CTV) on the sports advertising landscape. As we move into 2024, CTV has solidified its position as a critical channel, especially in sports where audience engagement is at its peak. One of the key findings from the report is that CTV ads are seeing a significant increase in completion rates—up by 30% compared to traditional TV. This is particularly powerful in sports, where fans are more likely to engage with the entire ad experience. Additionally, the report highlights that brands leveraging CTV for sports events have seen a 25% higher ROI, thanks to more precise targeting and real-time data insights. The ability to deliver personalized, dynamic content during live sports broadcasts is changing the game. Fans are not just passive viewers; they are participants in a digital experience tailored to their preferences, making each interaction more meaningful. The rise of CTV in sports offers brands an unprecedented opportunity to connect with their audience on a deeper level. The higher completion rates and improved ROI underline the effectiveness of this approach, especially in an environment where fan engagement is key. As we look ahead, it's clear that CTV will continue to revolutionize how brands interact with sports fans, turning every ad into an opportunity for connection. #CTV #SportsMarketing #DigitalAdvertising #TheTradeDesk #MarketingInnovation

Dive into the Advertising Future with CTV emerging as the game-changer for marketers and brands alike! Why is CTV the talk? It's simple: ⁃ Instant access and convenience for viewers ⁃ Unmatched visibility and targeting for advertisers ⁃ A bridge between traditional TV and digital platforms Mobupps leverages CTV to revolutionize advertising from driving app installs to achieving impressive ROI. Our strategies are turning heads and setting benchmarks. Discover how CTV is shaping the future of advertising, why it matters more than ever, and how Mobupps is leading the charge with innovative solutions. Read our latest article: https://lnkd.in/d5ga2FZX Don't miss out on unlocking the potential of CTV for your brand. #ctv #advertising #digitalmarketing #Mobupps #innovation #marketingstrategy #readnow #techtrends #mediabuying #programmatic #adtech #videoadvertising #streaming #ott #digitalads #brandgrowth #targeting #analytics #performancemarketing #mediastrategy #adspend #TVfuture #engagement #Viewability

🤝 Partnership Announcement: Disney, Google, and The Trade Desk Access Expanded for Marketers Users of Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. 🚀 Impact & Significance This partnership allows a wider range of marketers (national, regional, and local) easier access to ad inventory across Hulu and Disney Plus. With businesses shifting ad budgets from traditional TV to digital video platforms, streaming services like Disney Plus and Hulu are becoming popular due to their engaged viewership, advanced targeting, interactive features, and real-time analytics. 🎯 Disney's Goal Jamie Power, senior VP at Disney Advertising, aims to empower advertisers with freedom and flexibility. 🌐 Google's View Stephen Yap, managing director Americas for Google Marketing Platform, emphasizes the collaboration's benefits, providing advertisers with a new way to purchase Disney's CTV inventory. 🌟 About DRAX Disney launched DRAX in March 2021 as an automated ad platform named after a character from Guardians of the Galaxy. It consolidates advertisers' video demand to ensure fair competition between direct-sold and programmatic deals for Disney ad impressions.

🏈 The future of live sports advertising is here, and it's all about CTV! 🖥️ As we see more viewers shifting from traditional TV to connected TV, the opportunities for advertisers are expanding rapidly. This insightful article from Vibe explores how brands are leveraging CTV to reach engaged sports fans in real-time. From targeting to measurement, the game has changed, and it's exciting to see how the industry is evolving. Check out the article to learn more about how CTV is revolutionizing live sports advertising: https://lnkd.in/eqvjA83W #CTV #LiveSports #Advertising #OTT #DigitalMarketing #AdTech

Is streaming part of your pharma marketing strategy? As more audiences leave traditional pay TV behind, the message is clear: viewer preferences are shifting, and so should your ad channels and targeting. In our new article, learn how streaming and ad-supported services are reshaping consumer engagement, and why pharma marketers need CTV and OTT to stay ahead of the curve. Check it out: https://bit.ly/3wEF9vm #OTTAdvertising #CTVAdvertising #PharmaMarketing

There are still kinks to be worked out, as audience SVOD reach and measurement is inconsistent, media agencies say. Nik Doble: For now Foxtel’s combination of elite global content combined with local Sports & News, sets them apart as Australia’s leading streamer. Kevin F.: “But it is important for our clients to test first at these [premium] rate levels to ensure the investment achieves incremental gains vs current channel investment." Gavin Chew: “Sure, they may have their exclusive content; or a slight over-index in a certain demographic; or a certain nuance in their measurement or reporting; but after a while it feels like much of a muchness on the whole." Veronica Gutierrez, Awaken, Half Dome, Adrian Cosstick, Michael Mellington, UM Australia, Mindshare Australia & New Zealand, The Media Store, Annie Marendaz, Ros Allison, Havas Media Network Australia, EssenceMediacom Australia, Anthony O'Callaghan, Orange Line

I recently read this insightful article on the growth of #CTV. The shift to on-demand streaming is critical for reaching consumers. And we see this across the board. CTV’s precision targeting and performance metrics boost campaign efficiency and sustainability. Check out the article and let me know what you think: https://lnkd.in/dFYJBY6v