Despite efforts to close unprofitable stores and innovate, department stores continue to lose customers to online giants like Amazon, agile newcomers like Shein, and budget-friendly off-price retailers such as TJ Maxx. The blunt truth is that most department stores are neither great value for money nor super premium — this makes them very easy to overlook and avoid. They've essentially put themselves in the firing line. To survive, traditional players like Macy's, Kohl's and Nordstrom must, among other things, rethink their entire value proposition by offering unique, fairly priced, and exclusive items that can’t be easily found online. Thanks to The Business of Fashion for including my thoughts in this interesting article on how to save department stores... #retail #retailnews #departmentstores #apparel https://lnkd.in/e2f7fxTp
Agree. But if anyone knows how to curate product and deliver experience, it’s Tony Spring. Closing 150 stores in 2 years is among the boldest moves Macy's has ever made. Significantly expanding smaller formats with locally relevant assortments is similarly bold (no longer an investor-pleasing strategy). Tony elevated Bloomingdale's into the best American luxury department store (including home!). He nurtured Bluemercury into America’s top luxury beauty retailer. He’s got this.
100% right. Exclusivity of product and/or geography is the foundation of retail. Without one or both characteristics, a retailer degrades into a commodity offer that no one is willing to pay a premium for.... no matter what the store looks like. Departments stores use to enjoy both characteristics selling other companies' brands in local markets, now they have neither. The problem with transforming these businesses is the long tail of the old one. All the current assets are actually liabilities.
Neil Saunders, I agree with this assessment. Department stores have indeed faced significant challenges in competing with online giants and emerging players. It's evident that they need to redefine their value proposition by offering distinctive, reasonably priced, and exclusive products to stand out in today's market. This is crucial for their survival and relevance in the evolving retail landscape.
Department stores made sense when we had a mass market situation. There is no more mass market. Fringe/small brands with short lifecycles (here today, replaced tomorrow) are gaining share over large brands. We have sintered markets. There is no “right product” in this environment. And splintering is growing.
It is today as it's always been the customer and product product product!
Perhaps building store in store venues in markets where either rents are too high, or brands have no representation. For up and comers, the burden of building out locations AND paying rent often is not justified by income potential.
Should cities be turning an eye to what to do with all that shopfront space if the larger footprints like department stores disappear from their downtown area?
There is no difference in experience going to Macy’s vs going to Kohl’s anymore. The in-store brand experience - from the second a customer pulls into the parking lot all the way to the email receipt they receive - needs to feel more special, more exclusive. Otherwise, there’s no point in going in. Excited to read this.
Compare Dillard's product and presentation to the above mentioned department stores and you will see that the others have aways to go....
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4moTo be fair my experiences at Nordstroms have been uniformly positive, and they do offer their own lines for some fashion basics. The biggest challenge I have found with North American department stores is that they are understaffed, visual merchandising resembles a bad day at an outlet, often entire areas appear abbandoned, and the customer service is frequently non-existent while the business model relies on ever bigger price promotions to attempt to churn over volume. Spend some time in the high quality department stores in APEC and a few of the flagship European examples and return to delivering on department store shopping as a desirable and special destination.