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Most of our customers are using TikTok as a key part of their customer acquisition and retention. Why should everybody else join? 🚀 My great colleague Anna Kalliomaa just wrote a comprehensive blog post titled "Why You Should Take Advantage of TikTok." Dive in to discover: - The meteoric rise of TikTok and its impact on businesses. - How TikTok can be a game-changer for your brand visibility and engagement. - Actionable insights to get started with this platform and make the most out of it. If you've been hesitant or unsure about TikTok, this is the perfect time to understand its potential. Join the game, and let this platform be the turning point for your brand's digital growth. #tiktok #customeracquisition #woolman #ecommerce #shopify #shopifyplus #ehandel #verkkokauppa #d2c #dtc #growth #genzmarketing #genz

#TikTokMadeMeBuyIt! The company that initially focused on entertainment and engagement has transformed into a catalyst for a global revolution in media e-commerce. 💥 82% of consumers trust the opinions they see on social media 💥 50% of TikTok users have bought something after watching a TikTok Live TikTok-ification is leading the way in shaping the user journey by delivering engaging details about products through content that stimulates sales and enables users to make purchases with a single click. Now, brands have the capability to choose and upload a selection of products to their TikTok store, making these items accessible for display during a creator's content in the form of a Video Shopping Ad (VSA). https://lnkd.in/gzZe7c3A The Drum Topsort #retailmedia #tiktok #retailmedianetwork #adtech #ecommerce

With a powerful algorithm that’s constantly learning and updating a user’s preferences, TikTok can be a powerful partner for brands looking to show up on their “For You” page. https://loom.ly/H5ZISJM #socialmediamarketing #tiktok #tiktokinmarketing #tiktokmarketing #marketingtips #marketingtrends #girlpowermarketing

#TikTokmademebuyit 👀 On our work chat we have a room dedicated to talking about books. Yep, we're super cool. This week we got talking about Kindles - their pros and cons & whether they will ever replace the traditional reading experience for us. One thing that came up a few times in this conversation was "I keep seeing people on TikTok with..." and it really made me reflect on just how much of an influence TikTok is having on our buying habits. And also just how swayed Kitty Bushell & I are by fun stickers and shiny things... Of course, this isn't new news but a real world example that brought it back to the top of my mind, so I did some digging. The hashtag #TikTokMadeMeBuyIt is testament to this growth, with 61.6bn views and counting 🤯🚀 This article on The Drum, by ‘Influencer’ really delves into this & speaks to why content creation is creating a whole new retail paradigm: https://lnkd.in/eNqPa7kp Super interesting stuff! 🛍 #tiktokshop #retailrevolution

From in-feed ads to branded hashtag challenges, TikTok offers a diverse range of advertising formats that enable brands to engage with users authentically and creatively. Moreover, TikTok commits to enhancing creative tools and measurement capabilities, ensuring advertisers have the tools they need to succeed on the platform. The app has built up a massive audience reach and we can't deny the big impact it has on advertising and brands. #TikTok #DigitalMarketing #SocialMedia #Advertising

📱💼 From Entertainment to Commerce: How TikTok Became a Key Platform in the World of Business 💼📱   The evolution of social media continues to reshape the way we interact, connect, and even shop. In this digital era, TikTok has emerged as more than just a platform for entertainment – it's now a dynamic hub for commerce, connecting brands and consumers in innovative ways. 🚀🛍️   🌐 A Captivating Shopping Experience TikTok's short-form, visually engaging content has captivated millions worldwide. As this platform harnessed the power of user-generated content, it was only a matter of time before it transitioned into a space where commerce could thrive. With the introduction of features like "TikTok Shopping," users can seamlessly discover and purchase products they love without leaving the app.   📊 Data-Driven Insights One of the keys to TikTok's success in the commerce realm lies in its data-driven approach. The platform's algorithm leverages user behavior and preferences to curate personalized content, including product recommendations. Brands can tap into these insights to refine their strategies and tailor their offerings to their target audience.   💬 Authentic Influencer Marketing Influencer collaborations have been a game-changer for commerce on TikTok. Unlike traditional marketing, the platform thrives on authenticity and relatability. Genuine influencers can effectively showcase products in a way that resonates with their followers, creating a sense of trust and authenticity that's hard to replicate through traditional advertising.   🛒 Empowering Small Businesses TikTok's commerce potential isn't limited to established brands. Small businesses and independent creators have found a welcoming space to showcase their products to a global audience. This democratization of commerce empowers entrepreneurs to compete on a larger scale and connect directly with potential customers.   🌟 Interactive and Immersive Shopping The integration of interactive features, such as shoppable livestreams and AR try-on experiences, has taken commerce on TikTok to a new level of engagement. Users can participate in real-time interactions with brands and make informed purchase decisions, creating a sense of excitement around shopping.   🚀 Looking Ahead: A Commerce Revolution As TikTok continues to innovate and evolve, the future of commerce on this platform holds immense promise. From virtual storefronts to immersive shopping experiences, the possibilities are as vast as the creativity of its users.   In the ever-changing landscape of social media, TikTok stands as a testament to the power of adapting and leveraging trends to create meaningful connections between businesses and consumers. Are you ready to embrace the TikTok commerce revolution? 🌐🛒   #TikTok #CommerceOnTikTok #SocialMediaMarketing #Innovation #DigitalTransformation #Ecommerce #BusinessGrowth

Have you heard the phrase “TikTok made me buy It?” This platform isn't just for fun videos; it's a business goldmine! Since TikTok For Business started in 2020, companies can easily sell and advertise to many new people. 🌟 You don't need tons of followers to get noticed. TikTok loves showing off new creators, including businesses, based on users' likes and shares. The key? Know your audience well. It's all about finding the right people who will love your brand, from what they enjoy doing to what they're looking to buy. 🎯 If you want to know more about how to use this tool to enhance your brand, products, and/or services, I invite you to read this article on how to promote your e-commerce brand and sell on TikTok. #TikTokForBusiness #MarketingSimplified #GenZ #BrandGrowth #MKTG5519

There was a lot of TikTok in the news last week. Clearly becoming a channel that brands need to get on asap. With low commissions, huge reach and creators waiting to create content for you, it's a no-brainer. And already some great case studies of brands that are doing it well and experiencing HUGE growth... 📽 “Don’t make ads, make TikToks.” A great rundown of why social commerce is becoming increasingly important as not just an awareness-driver, but also for acquiring new customers. https://lnkd.in/eVgaqy6d 🛒 TikTok Shop is fast becoming a key point of convergence for creators, brands and audiences with #TikTokMadeMeBuyIt becoming not just a viral hashtag, but a new way of life https://lnkd.in/e9hqxjDN 🤑 How toy company Educational Insights lit the TikTok fire to quadruple sales month-on-month since launching its shop in April 2023 https://lnkd.in/eXEWWvdm 🔍 TikTok search results ads are now mirroring the in-feed experience, and already showing positive results https://lnkd.in/eMTG53yX #tiktok #creatormarketing #socialcommerce ---------------------------------------------------------------------------------- For guidance and advice on your d2c strategy, check out my site digitalfit.info or contact me directly through LinkedIn or via my site 😀

🔍💡Watching the Future Roll out on TikTok - One Announcement At A Time. In the ever-evolving world of media, TikTok is presenting a compelling case study for the future. Recent launches are reshaping the landscape, providing insights into where the industry is headed. 🛍️ One major highlight is TikTok's foray into fully shoppable posts. This isn't just another update; it's a game-changer! Leveraging advanced tech, every video could soon become a mini storefront. Imagine, with a simple tap, viewers could transition from discovery to purchase. #ShoppableContent is about to get a whole lot bigger. 📹 Additionally, TikTok is setting its sights on platforms like YouTube by experimenting with up to 30-minute video uploads. It's a bold step away from its micro-content origins. First, it was 15 seconds, then one minute, followed by three and 10 minutes – and now this. #LongFormVideo could change the way we think about content on TikTok. This opens the door for studios, producers and show runners to hit this audience as well. 🏬 And for creators seeking a tangible connection with their followers and to further monetize their channel(s), TikTok plans to pioneer physical spaces for #LiveStreaming and product sales in major cities like LA - to boost sales. These developments signal a seismic shift in media consumption and creation. Especially when all 3 are combined in one piece of content 🤯 . You have everything that Film and TV execs have been trying to do for decades. The isn’t just setting trends, it's paving the way forward. #MediaEvolution #ContentCreation #DigitalMarketing #ECommerce #SocialMediaTrends #Content

If I launch a brand on TikTok Shop today Here's exactly how I'd make it a success: 1. 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗜𝘁 𝗨𝗽 - Set up a store and list products per TikTok best practices. - Set up all necessary sections i.e. Business Center, Ads Manager, FBT Portal, and link the TikTok User Official Account. - List products at a higher price and activate "Product Discounts" or "Flash Deals" with massive discounts. - Allocate 40% of stock for sample distribution. 2. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - shoppable content daily (1 video a day). - Offer a 30% commission to affiliates. - Conduct bulk outreach (600 minimum per day) 100 via Cooperation Chat and 500 via Targeted Collaboration. - Encourage creators to send sample requests. - Evaluate sample requests based on fulfillment rate, content quality, and average views. - Send samples to at least 50 creators in the first month. 3. 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗧𝗮𝗰𝘁𝗶𝗰𝘀 - Acquire ad codes from top affiliate content. - Run Shop Ads on these top-performing videos. - Test Shop Ads with a broad audience and a limited budget, then scale based on performance. 4. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲 - Engage with your audience through comments and direct messages. - Respond to promptly and provide excellent customer service. - Encourage user-generated content by running contests or challenges related to your brand or products. - Collaborate with influencers who align with your brand values to create sponsored content. 5. 𝑷eriodic Evaluation and Optimization - Monitor key performance indicators such as sales, engagement, and reach on TikTok Shop analytics. - Analyze the success of different ad campaigns, influencer collaborations, and content strategies. - Make data-driven decisions to optimize your approach for better results. - Continually test new ideas and strategies while refining existing ones. Remember that success on TikTok Shop is a dynamic process, so it's important to adapt and evolve as you learn from the platform. Keep eye on trends, stay connected with your target audience, and always strive for innovative ways to showcase your brand effectively. #tiktokshop,#shoponTTok,#tiktokstore,#tiktoksales #OnlineShopping #Ecommerce #RetailTherapy #ShopNow #TikTokStore #SocialCommerce #BusinessOnTikTok #EntreLife #LinkedInSales