We’re delighted that Nestlé Cereals Ireland are the official Breakfast Partner of the 2024 Irish Paralympic Team! The aim of the partnership is to encourage the nation to "Bring the Cheer” and support the team at the upcoming games in Paris 👏 Research commissioned to mark the partnership shows that Ireland is a nation of sports fans with a fifth of Irish people admitting to crossing continents to cheer on their favorite team or athlete. To mark this exciting partnership, Nestlé Cereals will roll out special cereal boxes, featuring Nestlé Cereals Ireland Ambassadors: para-table tennis champion Colin Judge and para-cyclist Richael Timothy. Fans will also have the opportunity to win a chance to support the athletes at the Games in Paris. In a first for the brand, boxes will also carry a message of support to the team 'as Gaeilge'.
Nestlé’s Post
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This comment draws attention to the stark contrast between Nestlé's celebratory PR activities and their unethical business practices. While they showcase their support for athletes like Richael Timothy, Nestlé's track record is marred by allegations of child labor, unethical sourcing of water, and aggressive marketing of unhealthy products to children. This attempt to boost their public image through sports sponsorship is a thinly veiled distraction from the harm they continue to perpetuate in communities worldwide. It's time to see through the façade and hold Nestlé accountable for their exploitative practices. #NestléExposed #UnethicalBusinessPractices Let's not be swayed by Nestlé's superficial gestures of support for athletes and instead demand real accountability for their destructive impact on society and the environment. Join the call for transparency, ethical sourcing, and responsible marketing practices. #HoldNestléAccountable #DemandEthicalBusiness
Huge congratulations to Nestlé Cereals Ireland ambassador and para-cyclist Richael Timothy, who has been officially announced as part of the Paralympics Ireland team for the upcoming games in Paris 👏 ✨ In the run up to the games, we’re encouraging the nation to get behind Richael and Team Ireland and Bring the Cheer! Research commissioned as part of the Bring the Cheer campaign highlighted the commitment of Irish fans to ‘bring the cheer’ no matter what, with more than a quarter of Irish people attending every sporting event and 4 in 10 claiming to tune in to watch and cheer from afar. #BringTheCheer #Paralympics #ForceforGood
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Is it too much to hope that our national media ends its obsession with Team GB’s ranking in the Medal Table during the Paris Olympics? This quadrennial measure of national virility distorts sports funding from mass participation sports, with relatively few medals available (especially team events), to more niche and less internationally competitive events which offer plenty of medals. There is nothing wrong in supporting the ‘sitting down sports’, such as rowing, sailing and track cycling, with government and Lottery money but funding decisions should not simply be driven by the need to win more medals than other countries. We are facing a growing obesity and inactivity crisis in the UK. This has been compounded by a significant decline in investment in grassroots sport, especially by local authorities. There are many good reasons to fund our elite athletes as part of a broader strategy to encourage mass sports participation, but the need for Team GB to secure a higher ranking in the Medal Table should not be one of them.
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Events professional with 360° experience in management and execution across entertainment, sustainability, live music and sports.
As the dust settles after the Paris Olympics, and the homecomings are all done and dusted, it is exciting to think what the Team Ireland performance will do to the sponsorship and media landscape here. Having worked in football both on and off the pitch, it is notable how prominent footballers are in the realm of commercial work – well in the UK anyway. In Ireland, attention has instead always drawn to Rugby for good reason, alongside perhaps the top dogs in GAA, when it came to brands engaging sportspeople. Brands decide on who they engage based on success and winning. But now, alongside Rugby and GAA, you have highly-marketable players coming through the Irish football system – Evan Ferguson, and more recently Jake O’Brien being among the generation that Irish football fans will hang their hopes on, and brands will gravitate towards. The Ireland WNT bucked the trend of footballers not seeing any commercial activity in more recent times, and rightfully so, with the likes of Sky and Cadbury getting on board with amplifying the women’s game in Ireland after the World Cup last year. This summer’s games may now have thrown the book out, with this new generation of successful Irish people, winnng the headlines – and perhaps the commercial deals in the process. Gold medals for swimmer Daniel Wiffen, the rowing duo of Fintan McCarthy and Paul O’Donovan, gymnast Rhys McClenaghan and Ireland’s greatest Olympian, Kellie Harrington, partnered with the national interest in the track exploits of the likes of Sharlene Mawdsley and Rhasidat Adeleke, will have injected new focus on sports sponsorships in Ireland. Powerful role models, inspiring young people throughout the country. PUMA Group secured Sharlene early – even before qualification – with an eye on her potential and possibility of donning their shoes at the Games. Daniel Wiffen, Kellie Harrington, Mona McSharry, Paul O’Donovan and Fintan McCarthy are all highly marketable people, and it is likely that brand engagement will sky rocket over the next six months. Ireland’s marketing landscape needed this injection. Sportspeople that have come from grassroots, worked, trained, excelled and are now inspiring the next generation. #sportsmarketing #ireland #commercial
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Australian high performance athletes, coaches and staff are being invited to have their say on reducing inequality and increasing opportunity in Para-sport through an online survey. The Understanding Barriers to Entry and Progression in the Paralympic Pathway Survey has been designed to capture the perspectives of both Para and able athletes and role holders that support Para sports. Facilitated by the Australian Sports Commission and Paralympics Australia, the survey is part of a key commitment of Australia’s High Performance 2032+ Sport Strategy to reduce inequity of opportunity for Para athletes and create an environment that allows them to make the most of their talents. https://lnkd.in/guWC-BqM
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The Paris Olympics showcased the epitome of sportsmanship with elite US athletes like Simone Biles and Jordan Chiles bowing down to Brazil's Rebeca Andrade in a display of grace and respect this week, after she won Gold. These athletes serve as shining examples of perseverance and humility in the face of competition. Reflecting on these stories, it's inspiring to apply the lessons of teamwork and resilience to real life, especially when guiding our children through challenges. As my daughters navigate different sports camps this week, one facing familiar friends at Cheer Camp and the other unfamiliar territory at Basketball Camp, I'm reminded of the valuable lessons sports teach us. Here are some of the things I've shared with my kids: ~You’re going to work on teams that won’t always gel. This is life. ~There will be others that you may not like, that may be on the court or in your work place! You can’t always have the perfect team or perfect job, but you don’t just quit because of that. ~Talent is a small part of winning. The bigger part is practice and your effort. ~The more you do something, the easier it becomes. When you do it over and over and over, you feel more confident. Let's celebrate the dedication and spirit of all athletes, paving the way for future generations with their unwavering determination and sportsmanship. #Sportsmanship #Teamwork #Resilience #ParisOlympics #AthleteInspiration
The Paris Olympics showcased the epitome of sportsmanship with elite US athletes like Simone Biles and Jordan Chiles bowing down to Brazil's Rebeca Andrade in a display of grace and respect this week, after she won Gold. These athletes serve as shining examples of perseverance and humility in the face of competition. Reflecting on these stories, it's inspiring to apply the lessons of teamwork and resilience to real life, especially when guiding our children through challenges. As my daughters navigate different sports camps this week, one facing familiar friends at Cheer Camp and the other unfamiliar territory at Basketball Camp, I'm reminded of the valuable lessons sports teach us. Here are some of the things I've shared with my kids: ~You’re going to work on teams that won’t always gel. This is life. ~There will be others that you may not like, that may be on the court or in your work place! You can’t always have the perfect team or perfect job, but you don’t just quit because of that. ~Talent is a small part of winning. The bigger part is practice and your effort. ~The more you do something, the easier it becomes. When you do it over and over and over, you feel more confident. Let's celebrate the dedication and spirit of all athletes, paving the way for future generations with their unwavering determination and sportsmanship. #Sportsmanship #Teamwork #Resilience #ParisOlympics #AthleteInspiration
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Technical Director at City SC Chula Vista, and Technical Director at Samba Futsal Club; Head Coach at City SC Carlsbad and Samba Futsal Club; Founder 4D Soccer @4Dsoccer
Greeting Soccer Lovers! In the picture is Alvaro "Chino" Recoba, former professional soccer player from Club Atletico Nacional and Inter Milan, now current Head Coach at Club Atletico National. The picture was taken at the Coaches Tour to Argentina and Uruguay at the Training Center Academy from C.A. de F in Montevideo, Uruguay. We are able know all the training facilities and watch the training from the U20 team. Competitive soccer often comes bundled with immense pressure. From the expectations of coaches, parents, teammates, and oneself to the desire to succeed and stand out, it's a constant weight on players' shoulders. This pressure can stem from various sources—fear of failure, the pursuit of perfection, or the drive to meet external standards. Striking a balance between competitiveness and enjoyment becomes crucial. Too much pressure can stifle creativity, hinder decision-making, and even lead to burnout. Managing this pressure involves cultivating a healthy mindset, embracing mistakes as learning opportunities, and remembering the joy that drew players to the sport in the first place. Ultimately, balancing intensity and enjoyment is key to thriving in competitive soccer. . . . #fun #4DSoccer #creativity #pro #chinorecoba #enjoy #nopressure #balance #passion
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Malaysia Paralympic Council (MPC) president, Datuk Seri Megat D. Shahriman Zaharudin has called on local corporate sponsors to support national sports associations (NSAs) based on their performances and not solely on their fanbases. Speaking to Scoop, Megat said that corporations should practice meritocracy, KPIs and think twice before funding NSAs that fail to bring any results with their funds. “It’s time for all local corporations to stop funding NSAs that don’t produce any results to shift their focus on associations that bring pride for the nation. “In terms of results and bringing pride for the nation, MPC has always been consistent as we always deliver medals and our athletes always qualify to participate in the Paralympics, unlike certain NSAs like the Malaysia Hockey Confederation (MHC) who have once again failed to qualify for the Olympics. #corporatecommunications #corporatesponsorship #corporatemarketing #business Read more 👇
MPC president challenges corporate sponsors: invest in results, not rhetoric | Scoop
https://www.scoop.my
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“The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.” Baron Pierre de Coubertin, the founder of the modern Olympic Games Introducing, Be Challenged's MINI OLYMPICS! Just in time for the Paris Olympic Games this July/August! Your teams could compete and take part in your very own, inter-office, trail-blazing, courageous and competitive but also highly inclusive, Olympic dream. Just ask us how! In the Be Challenged MINI OLYMPICS, participants will be split into ‘countries’ that will compete over a series of events. The MINI OLYMPICS is all-inclusive as we modify our events and team sizes to promote inclusion and enjoyment for all participants. At the conclusion of the event, the all-important results are tallied and our medal ceremony is held. As the winners are revealed, everyone will realise that you don’t need years of training to win the gold but rather you just need to compete as a team and believe in each other along the way. https://lnkd.in/gkFp_7-f #teambuilding #olympics #paris2024 #miniolympics #oneteamonedream #leadership #communication #teamwork #strategy #fun #inclusive #australia #corporate #officegames #relationships
Mini Olympics - Be Challenged
https://bechallenged.com.au
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The Paris Olympics showcased the epitome of sportsmanship with elite US athletes like Simone Biles and Jordan Chiles bowing down to Brazil's Rebeca Andrade in a display of grace and respect this week, after she won Gold. These athletes serve as shining examples of perseverance and humility in the face of competition. Reflecting on these stories, it's inspiring to apply the lessons of teamwork and resilience to real life, especially when guiding our children through challenges. As my daughters navigate different sports camps this week, one facing familiar friends at Cheer Camp and the other unfamiliar territory at Basketball Camp, I'm reminded of the valuable lessons sports teach us. Here are some of the things I've shared with my kids: ~You’re going to work on teams that won’t always gel. This is life. ~There will be others that you may not like, that may be on the court or in your work place! You can’t always have the perfect team or perfect job, but you don’t just quit because of that. ~Talent is a small part of winning. The bigger part is practice and your effort. ~The more you do something, the easier it becomes. When you do it over and over and over, you feel more confident. Let's celebrate the dedication and spirit of all athletes, paving the way for future generations with their unwavering determination and sportsmanship. #Sportsmanship #Teamwork #Resilience #ParisOlympics #AthleteInspiration
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Managing Director at Carrick Wealth South Africa | MBA - UCT GSB | Private Wealth Management | Offshore Structuring | Sports Enthusiast
The 2024 Laureus World Sports Awards have come and gone, and unfortunately, South Africa walked away disappointed. Despite four nominations, no one emerged victorious. The night definitely belonged to Spain, and not simply because they were the hosts but also because of all their remarkable achievements in women's football and beyond. Congratulations to the Spanish women's football team and Aitana Bonmatí for their well-deserved wins. Their victories underscore the power of teamwork, dedication, and passion in sports. Rafa Nadal's Fundación Rafa Nadal also shone bright, receiving the Laureus Sport for Good Award for its impactful work empowering youth through sports and education. Nadal's commitment to making a positive difference is truly inspiring. And let's not forget Novak Djokovic's record-breaking fifth Laureus World Sportsman of the Year title! Despite not winning, I still believe it's important to recognise the incredible achievements and resilience of all nominees, including South Africa's Springboks and Siya Kolisi. Your dedication to excellence and sportsmanship continues to inspire millions, and awards like this keep sportsmen and women pushing the boundaries of what's possible. Although the outcome was not what we hoped, we should still feel honoured for receiving as many nominations as we did, especially considering the company we kept that night. #RateCuts #GlobalEconomy #InvestmentOutlook #FinancialMarkets
Boks and Kolisi lose out at Laureus World Sports Awards
dailymaverick.co.za
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