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Did you 🤔ever wonder why Jim Jam Britannia biscuits came with a plastic tray in the pack? The answer lies in its role in enhancing presentation, making the pack look more organized and appealing on store shelves, which could impact consumer purchasing decisions. It's good to see that Britannia Industries Limited has now taken a step towards sustainability by removing the plastic tray from Jim Jam Britannia packs! This initiative not only aligns with environmental concerns but also reflects a positive shift towards more eco-friendly packaging practices. It’s setting a positive example for other companies in the industry and contributing to a greener future. This initiative not only resonates with environmentally conscious consumers but also showcases their dedication to responsible business practices. #marketing #environment #green

Colruyt is currently targeting the masses with ads on social media talking sustainability."My Instagram is filled with it everyday." But when given a stage by the press asking them to respond to their enormous amounts of unnecessary double plastic packaging, they refuse to speak on camera again and again. This plastic packaging has a profoundly negative impact on the environment, the climate, people and animals. Therefore we urge everyone to: ⛔ Stop buying products with double packaging 📸 Report double packaging on the Fost Plus website: https://lnkd.in/enRhP7yN Supermarkets should shift to significantly less packaging, adopting reusable options and offering products without packaging. Together with Proper Strand Lopers , Recycling Netwerk Benelux and Gents MilieuFront (GMF) Colruyt Group , ALDI Belgium , Lidl België & Luxemburg , Delhaize Belgium , Carrefour , Albert Heijn België

Did you know? 46% of consumers prioritise sustainability in drink packaging. 👉 Sustainability is growing as a key concern in the beverage packaging industry. Consumers now expect brands to actively demonstrate their commitment to making packaging more eco-friendly. The increase of soft drink launches featuring recycled packaging materials has surged from 1% in 2018 to an impressive 14% in 2022. It's evident that this trend is set to continue increasing in the coming years. 🌏 So, it's crucial for brands to adopt sustainability in their packaging to stay competitive. Failing to do so in an industry increasingly prioritising sustainability could result in being left behind. Is it time to enhance your eco-initiatives in packaging?

It is reassuring to read a #sustainablepackaging #goal attainment story. Congratulations Mondelēz International and thank you for enhancing #packaging #recycling in the #Philippines. Have you met your 2025 sustainable packaging #goals? Whether the answer is yes or no, now is the time to consider what's next. #Goalsetting begins with a clear understanding of expectations and a gap analysis to help inform #feasiblity. Anthesis can help. Shall we strike up a conversation? https://lnkd.in/g-eUNWgY

🌐 Exciting News in Sustainable Packaging! 🌱 Thrilled to share that The Coca-Cola Company is leading the charge towards a greener future with its trial of label-free packaging for Sprite and Sprite Zero bottles. The elimination of plastic labels not only reduces waste but also simplifies recycling. The use of embossed logos and laser-engraved information showcases a sleek design while maintaining functionality. A significant step towards sustainability in the beverage industry!   Let's toast to this game-changer that not only benefits the planet but also encourages other brands to elevate their sustainability efforts.   🚀 This innovation sparks trends for the future: AR labels, edible packaging, refillable systems, and AI-powered personalization. 🌎 Coca-Cola sets the bar high, inspiring positive change! 💡 #Sustainability #Innovation #Packaging #Recycle #Environment #CorporateResponsibility #GreenFuture #CocaCola #Leadership #cocacola #innovationbreedsinnovation

🌟This trial could contribute to longer-term changes to the way brands communicate with their consumers 🌍 In a groundbreaking trial, Coca-Cola is testing label-less packaging for its 500-mL Sprite and Sprite Zero bottles. Instead of traditional labels, these bottles will feature an embossed logo and laser-engraved product information. According to Pack World, this move simplifies recycling and reduces packaging waste 🌱💧 Javier Meza, VP of Marketing for Coca-Cola Europe, describes this trial as a milestone for the industry, potentially shaping future brand-consumer interactions. Shoppers can experience this innovative design at select Tesco Express Stores in the UK from January to March 2024 🛍️ Tesco's Head of Packaging, James Bull, praises the initiative, emphasizing the importance of reducing plastic and packaging waste. Coca-Cola's commitment to sustainability also includes previous efforts like clear PET bottles for easier recycling and attached caps to prevent littering🌿 We’re so excited to see progress made in terms of sustainability and eager to see how this shift involves connected packaging… Read the full article published by Pack World about these eco-friendly innovations! https://lnkd.in/dXt59upq 🙌

Nescafé recently launched a new recyclable paper refill pack for its Gold Blend coffee. ♻️ Designed to be easily recycled through kerbside collection. This new packaging option is a huge improvement! Cutting down the product's weight by a remarkable 97% compared to the traditional glass jars. This is part of Nestlé's broader goal to reduce its virgin plastic usage by a third by 2025. This new decision isn’t just a step for sustainability… It’s also brought an opportunity for a brand refresh - giving Nescafé a more modern image. ☕ The coffee industry is becoming more sustainable… Have you noticed similar initiatives from other brands? https://lnkd.in/eARk59JQ

When sustainability factors drive packaging decisions, "shrinkflation" (downsizing a product without reducing the price) may not be the best strategy. Reducing product size can have environmental consequences, from increased packaging used per unit of product to increased transport trips for both consumers and shipping. More sustainable options could be lightweighting, (reducing the packaging weight rather than the product weight), using recycled content, increasing reusability, evaluating material choice, or designing out excess or non-recyclable features.

Of this year's winners, the Pepsi and Heinz winning projects highlight where sustainability is not only affordable, but when done right, can help reduce componentry, save costs, and produce a better overall product - in addition of course to the improved streamlining of recycling and a diminished overall carbon footprint. Both of these projects also overcome the differences in consumer sustainability mindsets and priorities, which vary by region, globally (ref. McKinsey & Co. report from Aug. 15, 2023; "Sustainability in packaging 2023: Inside the minds of global consumers"). Kudos to the selection committee on this year's award winners as they truly are representing the types of gains we have been needing in product lines with high annual volumes, which equate to significant positive sustainability impacts. It offers us all inspiration to ideate the next great impactful ideas. #sustainability #packagingdesign https://lnkd.in/eWDAB4_6

🌍 Sustainability isn’t just a buzzword—it’s a must. Aldi’s paper wine bottles show that green innovation is possible, but real change? That takes more than talk. Gen Z is watching—75% of them care more about sustainability than brand names. They’ll judge us by what we do, not what we say. Retailers and suppliers need to lead with bold actions, not just good intentions.🌱 #Sustainability #GreenInnovation