The CEO of WPP fell victim to an elaborate deepfake scam that involved voice cloning the boss to solicit money and personal details from the company’s workforce.
New York Post’s Post
More Relevant Posts
-
Hence is not a media company. But like all modern companies, Hence has a media arm to tell its stories. Ours is the Hence Journal. Click through to see some of the stories we’ve working on (you'll likely recognize some of the creatives we've been profiling). #TellGreatStories https://lnkd.in/gsg93piN
Hence Journal - Hence Creative
hencecreative.com
To view or add a comment, sign in
-
In a real-life case study of how scammers are using the latest technologies to craft sophisticated and cunning attacks, the chief executive of British multinational communications company, WPP, Mark Read, was the target of a deepfake scam involving an artificial intelligence voice clone. Mr Read said in an email to staff, “We all need to be vigilant to the techniques that go beyond emails to take advantage of virtual meetings, AI and deepfakes.” By creating a WhatsApp account using an image of Read, and then scheduling a Microsoft Teams meeting with another senior WPP executive, scammers used a voice clone and YouTube footage to impersonate Read, asking another senior company executive to set up a new business, with the aim of stealing money and personal details. The scammers also impersonated Read in the meeting’s chat. Read more 👇 Protect your team and data by adding MailGuard to your security stack. Our email filtering solutions are recommended by AustCyber and defend against advanced attacks up to 48 hours ahead of the rest of the market. Make time to talk to our team of experts about fortifying your inboxes.
WPP chief exec Mark Read targeted by deepfake scammers
prweek.com
To view or add a comment, sign in
-
Senior Marketing leader specializing in Enterprise SaaS • Competitive GTM Strategies • Sales Enablement • Product Marketing • PR • AI • Emerging Technologies • B2B
If you are at the forefront of keeping your brand safe –– whether a Marketing, HR, Legal, or Risk & Compliance executive, you know that someone impersonating your brand can be a nightmare. Unfortunately, you may not always know about a fake account until damage has already been done to your company's reputation, audience trust, and revenue. Viral Nation_Secure now offers Impersonation Detection so you can proactively catch fake accounts and report them immediately. #brandsafety #cyberprotection #aiforgood https://lnkd.in/dPbdinMm
Viral Nation Releases Groundbreaking Impersonation Detection Feature to Safeguard Brands and Personalities from Surge in Fake Accounts on Social Media
https://www.viralnation.com
To view or add a comment, sign in
-
At Golden Arrow PR, keeping our clients’ accounts secure is a top priority. Fake accounts that impersonate individuals/brands can harm their reputation and pose a genuine threat. It is essential to remain alert, raise awareness, and implement measures to safeguard your digital identity in today's interconnected world. To learn about the steps you can follow to report a fake Instagram account, tap here: https://lnkd.in/gX4fCJit. #GoldenArrowPR #InstagramSafety #SafetyFirst #AuthenticityMatters #ReportImpersonatorAccounts
Steps you can follow to report a fake Instagram account!
To view or add a comment, sign in
-
Corporate Communications Leader | Board Member | Media-Sports-B2B Tech | Thought Leadership | Executive Communications | Crisis Management | Emerging Companies | Public Company Communications
Guidelines are no way to combat disinformation; only robust tech that can quickly detect it at the source will do the job. Has it been built yet? Brands, talent managers and political campaigns need tech like this, STAT. Until such a solution, now's the time to formulate rapid response crisis comms plans to mobilize and mitigate across stakeholders. If bad actors can readily deep fake Taylor's voice to lure unsuspecting fans with the promise of cookware, imagine the impact of more nefarious fraud. #ai #artificialintelligence #disinformation #deepfakes #crisismanagement #reputationmanagement
No, That’s Not Taylor Swift Peddling Le Creuset Cookware
https://www.nytimes.com
To view or add a comment, sign in
-
New Post: YouTube suspends Russell Brand from receiving money from his channel YOUTUBE has suspended Russell Brand's channel following allegations of rape and sex attacks. A bombshell expose saw Brand, 48, this weekend accused of rape, sexual assault and abuse by four women. 1Russell Brand has been banned from YoutubeCredit: PA But in the wake of the claims more alleged victims have contacted The Times with further accusations against the star. BBC and Channel 4 have now launched an urgent probe into the allegations, with the Met Police urging any further potential victims to come forward. Brand has vehemently denied the claims. YouTube says it has suspended the monetisation of Russell Brand’s channel for “violating our Creator Responsibility policy”, the Google-owned company said. More to follow... For the latest news on this story keep checking back at The Sun Online.Thesun.co.uk is your go to destination for the best celebrity news, football news, real-life stories, jaw-dropping pictures and must-see video. Like us on Facebook at www.facebook.com/thesun and follow us from our main Twitter account at @TheSun. !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f.fbq)f.fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script',' fbq('init', '752905198150451'); fbq('track', "PageView"); David Shawn
YouTube suspends Russell Brand from receiving money from his channel
https://newsbell.website
To view or add a comment, sign in
-
Poor answer quality may be due to other considerations than fraud. Let’s take the problem of poor survey design, which can be frustrating to respondents. Again, this is not fraud but rather a lack of skill or talent on the part of the researcher. In the Instagram world that we live in, do we really assume that there is any incentive that can carry people through a 30 minute survey? If so, that remains just that - an assumption. 20 minutes of grid questions for a $0.75 incentive? Sure. 16 open-ended questions - 3 of which are attention traps? Why not? Any survey length but not optimized for a mobile device? What could go wrong? So today, the question to answer ourselves is simple: How many minutes into a survey would you give up answering or click randomly just to move on? Or, put another way, when choosing your vendor based on price, are you insisting on including enough money for incentive or do really want to get what you pay for? Are you or your client making multi-million dollar decisions and you want to save $500 on sample and/or incentives? #whatdoesfraudcostyou #restech #marketingresearch #samplefraud
To view or add a comment, sign in
-
🏦 Barclays operate in a category where many believe that forging an emotional connection is difficult. Some even suggest it’s impossible... But this is often because of the extremely narrow lens being taken to what it means to be “emotional”. 🕵️♂️ First aired in 2017, we tested “Digital Safety” again 7 years later to see if it was still striking the same chord with the public. And guess what? It hasn’t skipped a beat! What’s the learning for advertisers? Emotion is infinitely more complex than the blunt and narrow rhetoric that all you need to do is make people feel “happy”. 📺 Barclays prove that flipping the script and leveraging negative emotions can be a highly effective way to grab and retain viewers’ attention. But not just that, it also offers advertisers the potential to create something that is truly special. https://lnkd.in/gW4kFvWT
Barclays Explores our Emotional Depths | Advertising Testing
cubery.com
To view or add a comment, sign in
-
If you know me well, you'll know why this particular article was especially triggering for me. The gist of what Rachel Karten was saying: "...It’s inevitable that employees are going to post about them on TikTok. And, yes, I get that companies are likely worried about their unfair pay, bad work conditions, and poor quality products getting exposed…but maybe focus on fixing that instead of policing social posts!" 📰 https://lnkd.in/eWT4HQgf #socialmedia #employeeadvocacy #socialmediamarketing
To view or add a comment, sign in
-
In 2020, Ranking Digital Rights released “It’s The Business Model,” which argued that the rampant misinformation and hate speech on social media platforms are more attributable to these platforms’ business model than to a lack of content moderation. As Accountable Tech co-founder Jesse Lehrich says, this report series “was really critical and ahead of its time as far as moving the advocacy community and policymakers to think beyond content moderation and deplatforming.” He even credited it with shaping his organization’s “Ban Surveillance Advertising” campaign. Also, according to Public Knowledge's Sara Collins, “It’s The Business Model” has shaped how people talk about how to deal with misinformation and hate speech. “You still obviously get the #Section230 bills, but now that’s not the only solution put forward,” she says. Read more about the impact of this report series here: https://lnkd.in/eg7NdY5y
Misinformation By Design: RDR Helps Lay Bare the Surveillance Advertising Business Model
https://rankingdigitalrights.org
To view or add a comment, sign in