Big food companies are marshaling a defense against growing scrutiny of ultra-processed foods. Inside the brewing battle over the latest label unsettling the food industry. https://lnkd.in/g6SnpXr2
Tim Avila
8mo
nice work as usual Jesse!
leadership - Sales - Innovation - Marketing - Strategy - Data Analysis - Retail
8moI loved your article and the subtlety with which you treated it, congratulations. Jesse Newman 😊 👏 In short, I think: 📌 The growing attention paid to ultra-processed foods is triggering a strategic battle for major food companies. This latest label raises health and dietary concerns, as companies try to balance the demand for convenience with the growing awareness of the harmful effects of these products. This struggle reflects the complex dynamic between consumer health and commercial interests, demanding innovation in formulation, nutritional transparency and an open dialog with consumers. It goes beyond a commercial dispute, representing an opportunity to rethink food production and consumption, requiring cooperation between companies, governments and consumers to promote a healthier and more sustainable food future.