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We are looking forward to Anuga FoodTec 2024. To get you in the mood, we have collected quotes on the future of the altprotein industry. This time we hear Dr. Wolfgang Kühnl (InFamily Foods Holding): “One of the biggest and most important issues is the clear identification of policies and regulations that will enable the growth of the alternative protein industry. These include legal frameworks for safety and labeling, financial incentives for research and development and support for infrastructure development and market access. The second key issue is consumer education and acceptance. Many consumers are influenced by past negative experiences or factually incorrect media reports. Here we need to work together to overcome these prejudices and convince them with positive experiences. However, we can only achieve this with the support of everyone: politicians, retailers, manufacturers and the media.“ Visit our editors session live on main stage „Responsibility“ in hall 9 on Tuesday, March 19 from 3:20 pm – 5:00 pm, and on “Innovation Stage” in hall 5.2 on Thursday, March 21 from 3:45 pm – 5:45 pm.

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