Nichole Boyer’s Post

Are you looking to up your B2B marketing game and boost your brand's visibility? Look no further than influencer marketing! This blog post dives into the benefits of working with industry influencers and how to do it successfully. Give it a read and start seeing results today! #B2Bmarketing #influencermarketing #socialmediamarketing  

🤔 "Should we be using B2B influencers? (...And what exactly is a B2B influencer?)" These questions might be on your mind as the influencer wave hits the B2B world. And with good reason. By partnering with the right influencer, you can: - Make your brand more relatable - Extend your reach - Boost credibility The key to building a successful B2B influencer program is taking a customized approach. This means research, tailoring your strategy, and nurturing the right connections. So, where do you start? Traci Koller Mazurek, our VP of Digital, has answers for you. In this blog, she'll help you determine if influencer marketing is the right play for your brand and share tips on selecting influencers that are a good match: https://bit.ly/3VGSX2M

As the digital and social lead at INK, I build and lead influencer programs for our clients across industries. As such, I get a *lot* of questions about influencers, creators, and brand advocates, and how we can work with them to move the needle on our clients' business goals. I've outlined insights in our new blog, including: - What is a B2B influencer? - How can we work with them in an earned vs. paid capacity? - How much do influencers charge? - Is it right for my business? - How the heck do I even find and work with the right influencers? (You reach out to INK, that's how 😉) Have more questions? Send me a message or drop me a line at [email protected]. #InfluencerMarketing #B2BInfluencer #B2BMarketing

Totally agree influencer marketing can help B2B start-ups. We've seen greatest influencer strategy success for startups with having customers and partners as the influencers. This builds authentic trust with your audience, as they have first-hand experience with your product and your team. (Rather than a 'celebrity' or other thought leader who can increase top-of-funnel growth but often stalls later in the sales process without other authentic product validation.) It's also a whole lot less costly. 💰 💰 💰 I've done quite a bit of research in this space in the last 12 months, and the growing skepticism of vendor provided information (reported in several 2024 research studies) is only growing, making your third-party authentic endorsements critical today for demand gen and sales velocity success. Thanks Michael Kuzminov and HypeFactory Influencer Marketing Agency for being a leader in helping advance our thinking on influencer marketing. #forbes #trust #B2B #startups #marketing #influencermarketing

Hey friends! 👋 Ever wondered how you can level up your Instagram game by leveraging influencer marketing? 🤔 Here's something for you! 💡 Takeaways from the blog: 1️⃣ Understand the power of influencer marketing and how it can elevate your brand visibility 👀 2️⃣ Learn how to choose the right influencer for your brand. Remember, it's not just about the followers, but authenticity and engagement rate too! 💯 3️⃣ Actionable tips on how to approach influencers and build beneficial partnerships. 🤝 I challenge you to take one of these tips and implement them TODAY! Let's conquer this Instagram world together, shall we? 🚀 Ready to discover more? Read the whole blog here: Let's start influencing! #InfluencerMarketing #InstagramTips

Hey friends! 👋 Ever wondered how you can level up your Instagram game by leveraging influencer marketing? 🤔 Here's something for you! 💡 Takeaways from the blog: 1️⃣ Understand the power of influencer marketing and how it can elevate your brand visibility 👀 2️⃣ Learn how to choose the right influencer for your brand. Remember, it's not just about the followers, but authenticity and engagement rate too! 💯 3️⃣ Actionable tips on how to approach influencers and build beneficial partnerships. 🤝 I challenge you to take one of these tips and implement them TODAY! Let's conquer this Instagram world together, shall we? 🚀 Ready to discover more? Read the whole blog here: Let's start influencing! #InfluencerMarketing #InstagramTips