In partnership with Coloro - The Color Code, we unveil the Key Colors for S/S 25. This season’s colors reflect a significant shift towards strategic imagination, where innovative ideas will be crucial in solving the challenges arising from a continued period of disruption, volatility and uncertainty.
First up, Color of the Year 2025: Future Dusk (Coloro 129-35-18). A dark, moody and intriguing hue, sitting between blue and purple, Future Dusk has a sense of mystery and escapism, and provides a move on from the powerful dark purple of Midnight Plum – a Key Color from our A/W 24/25 forecast.
Future Dusk's surreal and otherworldly qualities align with the influence of the second space age, giving it a celestial appeal. It also feeds into themes of transition – whether it be moving from dark to light, or dusk to dawn – making it perfect for a period of immense change. It offers a fresh take on dependable dark blue, and manages to feel simultaneously familiar and futuristic.
To find out how Future Dusk can be best applied in fashion, beauty, consumer tech and interiors, sign up for our webinar: https://lnkd.in/eVYm4ETz