Nick Shackelford’s Post

1. Brez lost their Meta account, so no, they aren't only successful because they are paying off Meta or something. 2. They spent over a milly on Meta to get 2.6 million that month. Do the math on their other sales channels and subscription sales, and they are maybe doing a 1X on Meta, not 3-4X like some people think. So no, they aren't only successful because they are aware of some kind of meta wizardry that no one else knows about. I hear these 2 misconceptions a lot, so I thought this would be helpful. The takeaway? If they are doing better than you, it's not because they have some kind of unfair advantage that is out of reach. They have an amazing product, and they have stone cold DTC killers who are constantly optimizing EVERY part of their business, not just Meta. That's what it takes to win, and you can win too. Get to work. =)

This collaboration between Meta and Amazon is a game-changer for businesses. Imagine personalized ads and seamless shopping, all without leaving social media. That's gold for sales! Faster checkouts mean higher chances of turning interest into actual purchases. It's not just a partnership; it's a boost for businesses aiming to sell smarter and faster in the digital world. 🚀📈 Here's a quick read to know more: https://ow.ly/3Tp350Q9pIy #SalesRevolution #GrowthMarketing

⚜️The oligarchy of advertising: #Google, #Facebook and #Amazon⚜️ 👀 Google's total ad revenue for 2023 was 💲238 billion (that's including #search, #youtube and #google #network) 📈 Meta (Facebook + Instagram + WhatsApp), generated 💲135B, fundamentally in ad revenue in 2023. 🛒Amazon did 💲50B in ad revenue in 2023 Just to #compare: 📸 Snap Inc. only generated 💲5B in revenue in 2023 📍 Pinterest a mere 💲3B (2023) 🔸WPP 💲19B (last 12 months revenue) 🔸Publicis Groupe 💲16B (last 12 months revenue) 🔸Omnicom 💲14,5B (last 12 months revenue) 🔸Interpublic Group (IPG) 💲9.5B (last 12 months) 🔸dentsu 💲9B (last 12 months) A bit of #math: 🤖Amazon's ad business is the same size as the sum of the revenue of the top three advertising groups: WPP, Publicis and Omnicom 👾Meta's ad business is 2❎ the size of the revenue of the sum of the 5 largest advertising groups (WPP+Publicis+Omnicom+IPG+Dentsu) . 🚀Amazon's ad business grows 2❎ faster than Meta's business in the past 3 years. 🤯The sum of Snap +Pintest revenue is 1/7 Amazon's ad business, almost 1/20 of Meta's and 1/35 of Google's ad business Great visual by Quartr

#TikTok plays nice with #Google while invading #Amazon's backyard and Snap+ quietly hits 5 million paid users. Read more below ⤵ 🔍 TikTok is testing a partnership with Google as it looks to beef up its search features After cutting into Google's search business, TikTok is currently exploring a joint partnership, highlighting the rapid evolution of online search https://lnkd.in/gGqvbxsh 😵 Relentless focus on Gen-Z audience leaving money on the table from Gen-X According to a recent report from Wavemaker, brands are failing to effectively market to Gen X, a significant missed opportunity considering that they are projected to become the most affluent generation. https://lnkd.in/e89dW56X ♊️ You Can Now Have Multiple Personal Profiles on Facebook After banning "fake profiles" for years, Meta does a 180 and allows creator profiles on personal accounts https://lnkd.in/eBB3yQWW 🚢 TikTok takes E-Com fight to Amazon's backyard Insider reports say key leaders like Bob Kang, shopping chief at TikTok-parent ByteDance, have been dedicating more time to Seattle, and all new hires for the E-com sector will be centralized in the PNW. https://lnkd.in/gt95E-Px ☑️ Check, please: Meta Expands Its Paid Verification Program to Business Accounts The big buzz is this small note: “Get discovered in new ways by being featured as a #Meta Verified business”. What that means is yet to be seen, but has e-com brands buzzing with anticipation. https://lnkd.in/gm8Sfs_P 🕵️♀️ Insider info: Meta's performance marketing roadshow reveals new customer insights Acceler8 Labs was on hand to learn Meta's latest on creative, AI targeting and holiday projections. On Monday we'll share an in-depth look at what we learned and how it can be used to boost your performance marketing! In the meantime, check out or #BFCM playbook for more actionable strategies: https://lnkd.in/gFY74X-K 👻 Snap Subscription Product #Snapchat+ hits 5 Million users Don't sleep on Snap! Snap Inc. has gained more than 5 million subscribers for its paid service that gives users early access to new features like an AI-generated selfie maker for $4 a month. 5 million users= $240 million a year, putting Snap in great shape as the originator of vertical video continues to quietly grow. https://lnkd.in/gGPVCAfD

Looking ahead, the battleground for social commerce is heating up, with search ads taking center stage. As platforms like TikTok and Meta dive into this space, the competition is fierce, and the opportunities for brands are vast. 🛒 Social Commerce Insights: TikTok leads with integrated creator commerce, while Meta explores partnerships with Amazon. Snapchat and Pinterest are also joining forces with Amazon to enhance their commerce capabilities. 📈 Subscriptions as a Revenue Stream: Platforms like Snapchat and X (formerly Twitter) are finding success with subscription models, offering unique AI features and premium content. 🎯 Predictions: Brands should be ready to adapt their strategies to include search ads and consider the potential of social media subscriptions. Walmart and other retailers may soon enter similar partnerships, following the Meta-Amazon model. 🌟 Final Thought: As social commerce evolves, so should your marketing approach. Keep an eye on these trends to ensure your brand stays competitive in the digital marketplace. #Ecommerce #DigitalAdvertising #MarketingTrends #SubscriptionModel

TikTok Shop is literally a once-in-a-decade opportunity. It is so clear they are going to eat into Amazon's profit, META's user base, and disrupt the entire e-commerce industry. I truly do not think getting a bot and mass spamming TikTok affiliates is a good strategy for success. You need a couple of killers on retainer. As your products get more views, more affiliates will want a piece of the action. You need to make your product wanted by the creators.

You may have heard Meta and Amazon Ads have announced a new collaboration. I don't think it's an understatement to say it's the most significant ad product announcement of the year. Meta is an incredible ad product already, given the vast wealth of consumer data they harvest from FB, IG, Whatsapp, online browsing, etc. In recent years, its access to conversion data has been reduced by iOS 14's limited app tracking, which has diminished its effectiveness and inhibited its performance. On the other hand, Amazon is the biggest powerhouse in e-commerce, with unparalleled inventory, customer loyalty and conversion rates. It has lacked an obvious demand generation partner, though, with Amazon-sponsored display and its DSP lacking a performance edge. Combining the two platforms' strengths and sharing data across the walled gardens will create a force to be reckoned with. In the past, we have run Meta campaigns driving to Amazon optimised to traffic, and performance has always needed improvement. Having the option to natively optimise to conversion is a genuine game changer. #amazon #metaads #collaboration

What worked in marketing last 4 years is dead or dying... It's time to truly step foot into your customers shoes, because you cannot buy your way into their wallets anymore. Meta and Google's ad prices are skyrocketing. People like Sebastian are getting laid off and are closing their wallets. Companies are bracing for the worst. So what do you do to keep attracting customers? Well first, realize that you need to get super lean. Start cutting software and other unnecessary marketing costs if you are at dangerous cash levels. Second, start talking with your customers to find out where they are at. Like actually talking with them. Hold a Facebook, TikTok, IG or YouTube live. Call them on the phone. Send an email survey. Do anything you can to collect information on their hopes, dreams and fears. This will help you craft messaging and marketing around things that supports them, earns their trust, and offers solutions to their problems. Maybe you need to lower your prices. Maybe you need to target a slightly different audience. Maybe you need to adjust your products to better fit where they are. Talk to Sebastian and find out everything you can before the end of December. #knowthycustomer

If you're looking to scale on Facebook and the only thing you're focused on is creative, you're not going to make it. Once you're in the hundreds of thousands of dollars in spend per month, if you're solely relying on creative, you're going to stall. Creative is one lever. It's a big lever to be sure, but it is not the only lever. At a certain point, it's not the biggest lever. Landing pages is a HUGE lever. You're paying for the traffic from Meta. You're getting thousands of visitors per day. You need to be converting more of those visitors. You're looking at 10, 20, 50, maybe 100 more transactions a day with some conversion rate improvement! Your LP payback period is going to be REALLY quick at these spend levels. Offers are another huge lever. Do people like a discount. Are you offering a bundle to increase your AOV? Offers can impact both conversion rates as well as AOV. Ads are one component of the picture when scaling. And at a certain point they're no longer the most important. You absolutely have to put a focus on other areas as well if you want to keep growing. #ecommercegrowth #facebookads