Nicolas Deppenweiler’s Post

Here's a way GenAI could enhance the fan experience and drive digital revenue. An experience builder to build a personalized gameday experience. It'd look something like this... Fan Prompt: "I want to celebrate my daughter's 10th birthday at the game with our family of four. We want to get there early for pregame warmups, so close parking is important. She is a goalie so any section we can get closer to the goal line would be preferred. Ideally, we are on the shaded side of the stadium. We have about $400 to spend in total." Experience Builder Output: " How exciting! We will make sure our customer service team knows so the usher can surprise her with a little birthday gift. Based on your recommendation, we can reserve you a spot in our Premium lot, and get you tickets in section 123, here's a quick view of the seats. Have you considered a jersey as a surprise gift? What about a fun message on the jumbotron? We can add those on too. With just tickets and parking, your cost is $300, if you add on the jersey and birthday message, it'd be $450" The conversation goes back and forth, but the fan should be able to checkout without having to hop through a ticketing platform, parking platform, e-commerce platform and a web intake form to build out a full experience. Many logistics to coordinate and I know the underlying tech is hard to unify, but I think this is where we should be headed. Agree or way too farfetched? #sportsbiz #linkedinsports #sportstech

As a CEO, I’ve seen firsthand how critical seamless digital experiences are in today's market. The recent challenges faced by Sabrina Carpenter’s fans during the Ticketmaster presale for her 'Short n’ Sweet' tour serve as a poignant reminder of this. Eager fans were met with frustration when Ticketmaster’s site crashed during the presale, highlighting significant gaps in the digital infrastructure for high-demand events. This scenario underscores an important lesson: investing in robust, scalable digital solutions is not just a technical requirement but a critical component of customer satisfaction and brand loyalty. Whether you’re in entertainment, e-commerce, or any other industry, ensuring your digital platforms can handle peak traffic is paramount. As we move forward, let's prioritize our digital infrastructures to meet the growing expectations of our customers. Let's ensure that enthusiasm for our products and services is met with a seamless, reliable experience. #Leadership #CustomerExperience #SabrinaCarpenter #Ticketmaster #BusinessLessons

How TickPick Disrupted Ticketmaster and Saved Fans $145M These two founders have saved people $145 million with a startup disrupting market leader TicketMaster. Brett Goldberg and Chris O'Brien were fraternity brothers who loved catching concerts and sports games. Their success story started when Brett bought tickets to see the Red Hot Chili Peppers, but he couldn't get over the insane fees added to the checkout price That's why Brett and Chris decided to launch their own ticketing website TickPick in 2011 with the core idea in mind to eliminate the insane extra fees added on to ticket prices at checkout. The two founders designed the platform so that the price the user sees on the TickPick platform is the exact price they end up paying at checkout. This radical price transparency helped TickPick grow and stand out from a sea full of competitors who were nickel and diming event goers millions of dollars. Brett’s scrappy growth tactics also helped them stand out as they created a bot that directed Craiglist's traffic to TickPick's website. But the Innovation didn't stop there. TickPick rolled out its new 360° satellite view of seats and a price tracker to show users which seats were trending. In 2019, TickPick raised $40 million after grossing $200 million a year in transactions. The platform now boasts a million monthly users, what a story! #pricetransparency #ticketmaster

Want to know how Ticketmaster grew face-value sales by 36%, going live across 12 markets? "We realised that this market was growing quickly and we were keen to capitalise on it by tapping into Tillo's ever-growing partner network" - Iain Inch, Global Head of Gift Cards, Ticketmaster. 💬 🤔 Challenge | Ticketmaster wanted to expand their presence in the UK B2B gift card market. 💡 Solution | Ticketmaster used Tillo's powerful API to connect to hundreds of B2B gift card buyers. 📈 Result | Ticketmaster reached an audience of 22 million end users, achieving 36% growth. Read our Ticketmaster customer story to discover how integrating with our plug-and-go API unlocks instant revenue. 👇 🌐 https://hubs.la/Q02J_sms0 #Tillo #GiftCards #GiftCardAPI #CustomerStory #Success #SalesGrowth #Innovation

Missing something in your toolbox? Don't worry, Targa Tools has you covered! 🛠️ Check out these last-minute shopping tips and get the best deals at TargaTools.com. #ToolShopping #TargaTools

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What's the solution? Wrong answers only. Two tickets via StubHub. Would it not be cheaper for venues to have their own ticketing departments again? 4 tickets would more than cover the daily cost of 1 ticket office personnel. Fulfillment fee could be reduced to a fraction of this and still generate additional revenue for a venue.

One of the promises we made to ourselves is to stop attending app-focused events exclusively. Why? Because we've discovered that many companies are unaware of the opportunities in transitioning from a web-centric strategy to an app-centric one. As I've mentioned before, app users tend to spend more, demonstrate greater loyalty, and make purchases more frequently💰 That's why Carmen and I will be attending Shoptalk, one of the largest retail events in Europe 🛒 If the app world still feels like a black box to your team or if you think web-to-app measurement is too complex and expensive, let's chat. Want to improve your profit margins and retain more users? Send us a message. The coffee is on us :) #shoptalkeurope Adjust

Group ticketing is a VIBE 😍 This Bolster and Tixel 'Ticketing State of Play' (link in comments) confirms what we all know: live events are inherently social, and there's huge scope for innovating the current group ticketing dynamic. Here are some of the best group insights from the report: 💯 22% of ticket buyers are 'Group Organisers' — buying on behalf of the Squad (the real MVPs) 🙋♀️ The main motivator for 43% of live event goers is the influence of friends 🙅♂️ The main preventer of 37% was 'lack of friends going' PaySquad is excited to be shaking things up! Say goodbye to the headache of hounding your mates for payments months after the fun's over. Plus, we're handing over more power to ticket sellers and letting them really connect with their customers. All about that win-win. More updates on this soon 👀

Meet your customers’ needs with group ticket purchasing at checkout. Our tool lets movie-goers easily pay for ticket orders together, avoiding messy payback scenarios. Use the link in our bio to learn more. #Splitcart #shop #ecommercebusiness #ecommerce #tickets #saas #b2b #leadgeneration #movie #theatre #cinema