Nicolas Honegger’s Post

✨ Stellen Sie sich vor, Ihr Unternehmen könnte das volle Potenzial der Kundendaten durch Datenaktivierung ausschöpfen: 1️⃣ Turn Insights into Action: Analysieren Sie Kundenverhalten, um Ihr Marketing individuell anzupassen und Engagement sowie Zufriedenheit zu steigern. 2️⃣ Boost Customer Engagement: Führen Sie personalisierte Kampagnen durch, die auf echten Daten basieren. Verstandene Kunden bleiben treu. 3️⃣ Enhance Marketing Efficiency: Nutzen Sie Daten für gezielte Nachrichten, verbessern Sie die Konversionsraten und die Gesamteffektivität. 4️⃣ Score Leads Smarter: Priorisieren Sie aussichtsreiche Prospects durch Verhaltensanalysen, um Ihre Vertriebsbemühungen zu fokussieren und produktiver zu gestalten. Datenaktivierung ist mehr als nur Datennutzung – es ist eine strategische Entscheidung, die Ihr Geschäft vorantreibt. 🚨 Folgende Herausforderungen treffen wir oft an, wenn Unternehmen versuchen Ihre Kundendaten zu aktivieren: 1️⃣ Fragmented Data Sources: Daten, die über verschiedene Plattformen verstreut sind, erschweren ein vollständiges Bild Ihrer Kunden und führen zu verpassten Chancen für personalisierte Erlebnisse. 2️⃣ Lack of Team Alignment: Effektive Datenaktivierung erfordert einen einheitlichen Ansatz. Ohne Abstimmung zwischen Marketing, Vertrieb und Kundenservice entstehen inkonsistente Customer Journeys. 3️⃣ Data Privacy Challenges: Die Einhaltung von Datenschutzgesetzen wie der DSGVO ist essenziell, kann jedoch überwältigend sein und Fehler sind kostspielig. 4️⃣ Slow CDP Adoption: Customer Data Platforms sind entscheidend, aber eine zögerliche Adoption bremst den Fortschritt. 👋 Nutzen Sie Ihre Kundendaten aktiv? Welche Herausforderungen treffen Sie auf diesem Weg an?

Viele Unternehmen stehen vor einer gemeinsamen Herausforderung: Sie besitzen wertvolle Kundendaten, nutzen diese jedoch nicht effektiv. Dadurch entgehen ihnen Chancen, um: - Ihre Zielgruppe besser zu verstehen - Personalisierte Kampagnen zu senden - Ihren Umsatz zu steigern ❌ Das Potenzial von der Kundendatenaktivierung ist bei vielen Unternehmen nicht optimal ausgeschöpft. ➡️ Kundendatenaktivierung bedeutet, Rohdaten in handlungsrelevante Einsichten zu verwandeln, die Marketing, Vertrieb und Kundenerfolg antreiben. Der Prozess umfasst: 🔵 Data Collection Erfassung von Daten aus CRM-Systemen, sozialen Medien, Webseiten und mehr. 🔵 Data Cleaning Sicherstellung der Datenqualität und -vollständigkeit. 🔵 Data Integration Einsatz von Customer Data Platforms (CDPs), um einheitliche Kundenprofile zu erstellen. 🔵 Data Analysis Nutzung von Analytics und maschinellem Lernen, um wertvolle Erkenntnisse zu gewinnen. 🔵 Segmentation Gruppierung von Kunden für gezielte und personalisierte Ansprachen. 🔵 Actionable Insights Umwandlung von Einsichten in personalisiertes Marketing, Vertriebspriorisierung und Strategien zur Kundenbindung. 🔵 Unified Experience Bereitstellung eines konsistenten und personalisierten Kundenerlebnisses über alle Kontaktpunkte hinweg. ➡️ Nutzen Sie Ihre Kundendaten optimal?

🌐 Ready to upgrade your digital experience? 🌐 At VASS Switzerland and North Macedonia, we specialize in seamless AEM Cloud migrations. Our expert team has successfully transitioned numerous enterprises from on-premise to the cloud, ensuring enhanced performance, security, and scalability. Discover our detailed step-by-step guide, covering everything you need to know for a smooth migration process. For further insights, visit our blog post on this topic: link in the comments👇 Connect with me directly to explore how your journey to the cloud could unfold. #AEM #CloudMigration #DigitalTransformation #VASS

🚀 Join Our Exciting Webinar With Manor! 🚀 VASS Switzerland, formerly known as One Inside - A VASS Company, is thrilled to partner with Manor for an exclusive webinar this Wednesday. Dive into the digital transformation with Manor’s new customer application and GTM strategy. What you'll discover: 1️⃣ Loyalty Program Enhancements: How the new app enhances customer loyalty. 2️⃣ Advanced Commerce Features: Explore innovative commerce functionalities. 3️⃣ Personalization Techniques: Tailor experiences to meet customer needs. 4️⃣ Omnichannel Shopping Strategies: Convert single-channel customers into omnichannel shoppers. This session marks a significant step forward as we embrace our new identity as VASS Switzerland, bringing you the same expertise with a new global perspective. 📅 Date: This Wednesday, 12.06.2024 🕒 Time: 14:00 CEST 🌍 Registration: Link to register in comments below 👇 Don’t miss this opportunity to gain insights that could redefine your retail strategy. Register today and be part of shaping the future of retail!

🌟 Exciting Webinar Alert: Transforming Customer Engagement with Manor's Omnichannel Strategy 🌟 Join us on June 12th at 14:00 CET for an exclusive webinar hosted by One Inside - A VASS Company, featuring insights from Manor's cutting-edge mobile app project. Title: Delivering a New Customer Application: Insights from Manor's Mobile App Project and Go-to-Market Strategy Date: 12.06.2024 Time: 14:00 CET Registration: Link below ❓ Why attend? 1. Digitalizing the Loyalty Program: Gain valuable insights into how Manor's new app is revolutionizing its loyalty program and expanding its customer base. 2. Creating Enterprise-Grade Mobile Applications: Learn about the development of complex mobile applications that seamlessly integrate with core systems for robust functionality and exceptional user experience. 3. Lessons and Gains: Hear first-hand about the challenges and triumphs experienced by Manor, including increased customer loyalty, higher engagement rates, and a boost in sales. Hosted by: Samuel Schmitt from One Inside, with expert insights from Luca Bordin from Manor and Phillip Hegener from One Inside. Whether you're a project manager, marketing professional, or a decision-maker in your company, this webinar will equip you with the knowledge and tools needed to elevate your customer interactions through effective omnichannel strategies. 🎥 Can't make the live session? No worries! The webinar will be recorded. Register to ensure you receive the replay immediately after the live event. 👉 Secure your spot today! Don’t miss out on this opportunity to learn from the best and reimagine retail through digital innovation! 👇 Find the registration link below

My visit to the Swiss MarTech Summit 2024 in Winterthur: Key Takeaways for Successful Digital Transformation This week, I had the privilege of attending the Swiss MarTech Summit in Winterthur, an event that brought together leading innovators in the field of marketing technology. The summit was a treasure trove of information, and I learned a lot about what is happening in the MarTech industry. One topic that no speaker was able to omit was AI! AI is also the reason why a central theme that reiterated throughout the summit was the importance of having a robust data foundation. Without a well-organized and accessible data structure, it is impossible to fully leverage the potential of MarTech and AI. Data is the bedrock upon which our marketing technologies operate; they are crucial for personalized customer experiences and efficient, automated processes. Another significant takeaway was the understanding that there is no one-size-fits-all solution that covers all needs. The discussions highlighted the importance of developing a diversified MarTech stack. Companies should not shy away from integrating smaller tools or software solutions that can effectively address specific problems. This strategic diversification allows businesses to remain flexible and responsive to changing market conditions and customer needs. Lastly, the importance of clearly defined strategies and processes was emphasized. Automation through AI is only as good as the processes it supports. Companies must ensure that their processes are not only well-defined and understood but also designed to support the overarching business strategy. Automation should focus on regular processes that provide clear value and not attempt to standardize exceptions that often require individual solutions. The Swiss MarTech Summit reaffirmed that the path to digital excellence is through strategic thinking, the right technology selection, and a data-driven culture. It was inspiring to see the range of possibilities, and I look forward to putting these insights into practice. #MarTech #DigitalMarketing #DataStrategy #AI #SwissMarTechSummit

🔥 Hot Topic: AEM Cloud Migration ☁ In case you missed our last posts, I have you covered❗ Over the past weeks, we released a wealth of information on moving from AEM on premise to AEM Cloud. Sharing our team's extensive experience and Know-How on migrating to the cloud is basically impossible. However, they did an awesome job creating invaluable content, and it would be a pity if you missed it. So let me share a quick overview on what we have in store for you (all links can be found in the comments👇): 💡 'Everything you want to know about AEM as a Cloud Service' A detailed explanation of Adobe Experience manager as a Cloud Service, including the 26 most frequently asked questions. 📈 '12 Steps to Migrate AEM from On-Premise to the Cloud' Learn how to harness the power of AEM Cloud for your enterprise, ensuring a smooth transition and maximum ROI. 💼 'Migrating Over 15 Websites to AEM Cloud in Less Than 3 Months for GVB' Experience the rapid journey of Gebäudeversicherung Bern from AEM On-Premise to AEM Cloud. And I can promise you one thing: There is more to come! Follow One Inside - A VASS Company to stay up-to-date. #AEMCloudMigration #DigitalExcellence #DigitalTransformation #OneInside

🌟 A Toast to Partnership: Celebrating with GVB and One Inside This week marked a milestone for us at One Inside - A VASS Company. For the first time in our journey with GVB Services AG, we brought together our colleagues from all across Europe to celebrate years of successful collaboration. 🤝 The event kicked off with a workshop brimming with shared experiences, innovative ideas, and visionary discussions. It was a unique opportunity to finally meet face-to-face with the people we regularly collaborate with but had never met in person. 💡 The sessions were not just informative, but deeply inspiring, reflecting the collective wisdom and passion of our team. 🍲 The highlight of the day was our evening celebration at the Berner Sternenmarkt. Over delicious fondue and white wine, we connected on a personal level, strengthening the bonds that make our professional relationships so effective. 🎉 It was a day of learning, celebration, and personal connections. A testament to the power of teamwork and shared goals. We're already looking forward to our next gathering! A big thank you to everyone who made this possible! 👏 #OneInside #Collaboration #Success #Networking #ClientEvent #Workshop #DigitalExperience #RealLifeExperience