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CMO | Construction | Manufacturing | Marketing

Scott Hartley, author of "Hit the Inbox," shares crucial insights about impending changes in email marketing due to new regulations by Google and Yahoo. 🔑 Key Takeaways: New Authentication Rules: Google and Yahoo are introducing stricter rules to combat spam. This includes the need for full authentication for every email platform, whether it’s individual emails or bulk email marketing services. Potential Impact: An estimated 94-96% of businesses might face challenges in email deliverability if these new rules are not adhered to. Emails could end up not just in the spam folder, but not delivered at all! Urgent Action Required: Businesses need to ensure that their email systems are fully authenticated. This involves configuring three key records: DKIM, SPF, and DMARC. A single error in setting these up can lead to significant email delivery issues. Engagement Matters: Google and Yahoo will emphasize engagement. Regular interaction with your email list is essential – those not engaging with your emails might not receive them in the future. Visibility of Unsubscribe Links: Ensure unsubscribe links in emails are visible and functional. Hidden or non-functional unsubscribe links will not be tolerated. 📆 Deadline Alert: These changes are set to take effect in February 2024, but signs of enforcement are already appearing. 💡 Pro Tip: This is not just a challenge but an opportunity to stand out. Businesses that adapt quickly will benefit from less crowded inboxes and more engagement. Need guidance on how to navigate these changes? Scott offers specialized audits and solutions. Learn more at TheAntiSpamCrackdown.com. #EmailMarketing #GoogleUpdate #YahooUpdate #DigitalMarketing #BusinessStrategy

Scott Hartley

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

8mo

Nicole Glover Thanks so much for spreading the word!

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