Nicole Matt’s Post

How we designed Lyft Live Activities to elevate the rider experience

It's here! After weeks of late nights, lots of problem-solving huddles, many hundreds of words and probably 4,000 cups of tea our new website is live 🎉 When I joined RideTandem, giving our website a makeover was probably top of my list. Everyone I met was so passionate about our mission but the branding and website just wasn't telling our story. Honestly, it needed some work. We launched into a "polish up" of our current brand. Keeping the familiar teal but adding some warmer colours to the palette to reflect the friendliness our customers tell us they love (yes, we really are chirpy when you call us at 3am!) Then, the website. We've added the "How it Works" page to explain what it is we ACTUALLY do (the number 1 question I get from my friends 😂 ). As well as creating some FAQs and a dedicated page for our Transport Operator partners - without whom we couldn't do what we do. Supporting me was the RideTandem team of absolute legends. People who turn up to work every day trying to make a positive impact on the world 💚 I couldn't have done it without you guys 🤗 Massive thanks also to More Yum Studio (Michael Heins & Egle Heins) for their work on the polished up RideTandem branding. They approached each obstacle as an opportunity to showcase their problem-solving skills, ensuring the project stayed on track. We Are Studio Tonic for late nights/early mornings on the website build and Limeknight for the complex redirects piece. I'm tired but very, very happy. 2024 - let's go! #techforgood #startups #branding

A lesson I learned from a barf bag 🤢 I can’t believe I’m pontificating on Linkedin about a barf bag, but I find myself thinking about this story often. Besides, it’s kinda awesome that part of our jobs as creatives is creating weird stuff like this. Back when I was at Lyft I was partnered with Joey Manin to think about things we could do in cars to enhance the riding experience. We came up with a bunch of intriguing ideas (a bespoke Lyft air freshener scent, anyone?) and came across plain white barf bags that were handed out to drivers ahead of NYE. Because, you know, things get… messy. We were curious if we could make it a little less shameful to use through design. We got the project approved (shocker! We were sure the it would be DOA), partnered with an artist we admired, and briefed him in on our idea: extend people’s faces into weird scenarios when they put the bag against their mouths. After kickoff, we played around with the idea of doing the illustrations in the style 90’s cartoons like of Ren and Stimpy and Garbage Pail Kids (remember those?). You get the vibe. But something wasn’t working. The illustrations we were getting back felt off. After a few rounds it was clear that we were trying to shoehorn a style that our artist didn’t have experience with. When we asked him to revert back to his own style, we saw an immediately improvement. The point I’m trying to make is that as creatives we get to work with a lot of amazing artists. That’s one of the things I love most about our profession. But it’s important to remember that we commission artists for their own unique style and voice. Trying to get them to make something that doesn’t feel authentic to them is a disservice to your team and them. So yeah, even the ‘trashiest’ brief can teach you something about the creative process.

Celebrating a successful collaboration with a satisfied client! Their feedback speaks volumes about my commitment to excellence. Join the ranks of happy clients by entrusting your design needs to me. #motionflyer #flyer #graphicdesigner #eflyer #flyerdesigns #flyerart #instaflyer #motionflyers #videoflyers #posterdesign #flyers #flyerdesigner #clubflyer #partyflyer #clubflyers #partyflyers #graphicdesign #poster #videoflyer #flyerdesign

#day38 of #100daysofcode On today's episode, I read through some documentations on some styling I applied during the Airbnb project. I learnt about the object-fit, more easier easy to target imgs and <h> tags in a specific classname. #100daysofcodechallenge #linkedinlearning #softwaredevelopment

Hey there! 👋 We chatted with our amazing PD crew to find out what they love most about ProductDock! Here's what Danilo Savić, our Graphic Designer, had to say: 1. Teamwork: Danilo believes creativity is crucial for good design, and when there is a great team to think and cooperate, everything is more manageable and better.  2. Team autonomy: We make every decision under the team's authority. 3. Knowledge sharing: As a part of ProductDock culture and a great benefit we had in the company. Want to know more about what life is like at ProductDock? 🤓 Check out this link👇 https://lnkd.in/eGahaUt #productdock #it #itcompany #lifeatproductdock #pdcrew 

🚀 Project Alert! 🚀 🌟 I am thrilled to announce the launch of my first project built on Next.js 13! 📌 What's Next.js 13? Next.js 13 is the newest version of Next.js, a very powerful React framework which has become the new standard for building React Apps 📌 What's New in Next.js 13? - Server Components: A server component is fetched and rendered on tghe server with zero JS being sent to the browser - Blazing Fast Load Times: With Next.js 13's optimized build process, websites load faster than ever before. - Automation: Nextjs 13 takes care of underlying infrastructure and allows the developer to focus on the core React code - Optimized Components: Next offers many optimized components such as Image , Font and Link components - TypeScript Support: Seamlessly integrate TypeScript into your Next.js projects for enhanced code quality - Tailwind CSS Support: Tailwind's JIT Engine seamlessly integrates with Nextjs and allows faster and consistent designing - Plus, a lot more! 🚀 💡 Key Features of My Next.js 13 Project: - Clean Hero section - Complex Searching and Filtering capabilities - Leveraging Next.js 13's latest features - Used two external APIs for data - Server Side Rendering 🚀 What I learnt : - Leveraging Server Side Rendering - Optimizing application metadata and SEO - Follow the new 'App' routing mechanism - Creating complex elements like custom filter , combobox and modal elements using headless UI - Using external APIs - Using Nextjs hooks such as useSearchParams, usePathname and useRouter - Modifying url query parameters - Creating highly reusable React Components - follow the principles to write clean code - Maintain a well organized file and folder structure - Converting part of server component to client component where necessary 🌐 Check it out live: https://lnkd.in/dHX-zk3t 🌐 Checkout code : https://lnkd.in/dSVTkyQf I extend my heartfelt gratitude to #javascriptmastery channel for providing such quality content on YouTube I also want to thank our teachers Sir Ameen Alam and Sir Hamza Alvi for the hardwork they put in to teach us #NextJS #WebDevelopment #NextJS13 #Frontend #React #JavaScript #TechInnovation #WebApps #DeveloperTools

Building a #corporatecarpoolingapp with the right #features is crucial for its success. Let’s take a closer look at the must-have features that will make your #carpoolingapp stand out and ensure a streamlined and delightful carpooling experience. Explore More: https://t.ly/m65ck

All you can say when you see this anamorphic 3D signage that bends Rome into Uber is Wow! Technology never stops surprising us. The strategy behind this co-branding is awesome! - The strategic location - right on the conveyor belt - a spot where everyone pauses to look. - With the subtle yet clever message - 'Your ride, around Uber', - combined with this stunning 3D effect, Uber just redefined out-of-the-box marketing. It's not just an ad; it's an experience that captivates and stays with you. #InnovativeMarketing #CreativeAdvertising #3DSignage #Uber #MarketingStrategy