Nielsen Norman Group’s Post

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Oh no! The spinning wheel of death! 😫 We’ve all been there when an application on our computer suddenly freezes or crashes. Your computing power just isn’t enough. Your brain works the same way. We only have enough bandwidth for a certain amount of information, so processing too much information can cause cognitive overload! As designers, it’s important to know how much our user’s brains can accommodate while interacting with our products and services. In her latest video, Maddie Brown goes over three ways to help reduce cognitive load: 1. Avoiding visual clutter 2. Build on existing mental models 3. Offload tasks Want to learn more about each? Watch her video here: https://bit.ly/3WlC3Xy Take it a step further and take our course on The Human Mind & Usability https://bit.ly/3S0VCSr #Psychology #CognitiveLoad #Usability #MentalModels #BrainFreeze #UXDesigner #UXResearcher #UXPsychology

Shivam Arora

"UX/UI & Product Designer | Creative Problem Solver | Design Hackathon Winner | Figma Enthusiast | Self Motivated Learner"

1mo

Typography, Font weight, Size, and Whitespace are the most important things when designing a clear layout without any visual clutter. It ensures that the design is readable and legible for users and can easily access the information

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Anna Bailey

🚀 I help tech Startups scale products faster via coded design systems. | Product Design | User-Centric Design, UI/UX Development, Coded Design Systems

1mo

It’s easy to focus on something when it’s simple. In my 6 years of career I understood that the more complex structure or business model I have the less efficient I become.

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Warren Jokinen

The person is wearing sunglasses that are resting on their head and is dressed in dark clothing. The background is not clearly visible due to the close-up nature of the photo.

1mo

Your list and slides differ in formatting in so many ways it caused me anxiety.

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Quirinus de Berk

UX/Product Designer | Expert in AI Integration & User-Centred Design

1mo

Great analogy comparing cognitive overload to the spinning wheel of death! I find the concept of building on existing mental models particularly intriguing. Have you seen any innovative examples of products that do this exceptionally well? I'm always on the lookout for clever UX solutions that reduce cognitive load while still introducing new features or ideas.

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This is a very important topic! Even if a team relies strongly in building SharePoint sites that you can build on blocks. I have seen pretty great content, but your eyes can't tell where to start reading.

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Janith Dissanayake

CTO at NEWNOP | Passionate Researcher | ESG Advocate & Startup Enthusiast

1mo

Well-said, also working with East Asian clients, I believe different regions have different UI standards.

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Elena Godin

Designer, Researcher, Educator

1mo

In this specific instance (Yale School of Art), the focus was on the style statement rather than the comfort of the users. At least, this choice was conscious.

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Noor ul Aized

Multimedia Designer | Motion Graphics | Marketing Materials | Social Media | Artificial Intelligence | Video Animations

1mo

Well said!

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