Nilofer Vahora’s Post

This brand is absolutely slaying with its marketing strategies, from harnessing the power of UGC to its aesthetic IT girl content. 💅🏾 👀 So how has REFY successfully built a strong community of dedicated supporters? ✨ First off, they're all about understanding their audience. REFY makes products that cater to different skin tones and types, and they're all about being cruelty-free and vegan. To simplify beauty routines for their community, they created the Lip Blush which was born from Co-founder Jess Hunt’s personal experience with pale lips. This resonated with their community and led fans to purchase a product they didn’t even know they needed. The strategy employed by REFY resulted in acquiring loyal brand advocates. ✨ Then there's UGC (user-generated content). REFY's got this down pat. Majority of REFY’s product launches have gone viral and are loved by their community because of the power of UGC. REFY sends out their makeup products to content creators who create all sorts of cool content with them. Think GRWM looks, makeup tutorials and lifestyle vids. This fosters authenticity, boosts discoverability, sparks community engagement, and increases the likelihood of potential customers buying REFY’s products as they are being seen on real people. ✨ Now, let's talk Instagram. REFY's feed is chef’s kiss perfection. It's clean, it's minimalistic, and it's totally on-brand🤌🏾. They're not just posting product pics either; they're sharing lifestyle shots that capture the REFY vibe. It's like they're selling a whole lifestyle, not just makeup. I think this is my favourite part of REFY’s marketing strategy. ✨ And we can't forget about Jess Hunt herself. As the face of the brand, she does an awesome job of blending her personal life with REFY content. It's like hanging out with a friend who just happens to have killer makeup tips, through this fans feel like they know her, which makes them even more connected to the brand. What else did I miss? How do you think REFY is killing it on socials at the moment? #marketingstrategy #usergeneratedcontent #REFY #communityengagement

Wonderful friends with a great brand! THOMPSON CHEMISTS showing grassroots marketing compliments local business through mediums like TikTok GARY ALONY yosi tahari #retail #mobilecommerce #retailing #commerce #ecommerce #onlineshopping #shoppingandtheretailindustry #customerrelations #selfservice #fashion #broadcasting #streamingmedia #webanalytics #newspapers #guerrillamarketing #marketresearch #searchengines #onlineadvertising #searchengineoptimization #emailmarketing #creativeadvertising #marketingresearch #mobilemarketing #mobileadvertising #branding #socialmedia #contentstrategy #contentmarketing #predictiveanalytics #analytics #consumerbehavior #marketing #digitalmarketing #advertisingandmarketing #networking #viralmarketing #editorspicks #advertising #design #visualdesign #graphicdesign #userexperience #industrialdesign #publicrelations #sales #publishing #copywriting #creativewriting #blogsandblogging

🌟✨ Transforming Trends with Engaging UGC Content! 📸💇♀️ Hey #LinkedInFam! Na'eemah Naajidah here, your NYC-based UGC Creator + Influencer! 🗽🎥 I'm excited to share a recent project that had me recreating a viral TikTok hairstyle for Mizani and L'Oréal! 💁♀️💄 (check out the video below) Let's dive into the magic behind it, and why clients choose to collaborate with me for high-quality, converting video content. 🎬💼 📽️ The UGC Journey: 🚀 1. Visual Storytelling: Every video is a story waiting to be told. I craft narratives that captivate, from the moment the hairstyle starts taking shape to the final, stunning result. 2. Trendsetters Unite: Staying on top of trends is my jam! For this project, I recreated a viral TikTok hairstyle, infusing my unique style and flair into the mix. It's all about making trends accessible and relatable. ✨ 📢 Why Brands Trust My Craft: 🌐 ✨ High Conversion Power: My content doesn't just engage; it CONVERTS. Brands appreciate that my videos not only reach a broad audience but also drive action and deliver results. My content creation journey is a thrilling ride, and I'm excited to keep pushing boundaries and delivering content that not only engages but INSPIRES. 🌐✨ If you're a brand looking to amplify your digital presence with high-quality, converting video content, let's chat! Let's create content that sets trends and sparks conversations. 📧🤝 Email: [email protected] https://lnkd.in/gSGwkeJD #UGC #InfluencerMarketing #DigitalContent #TikTokHairstyles #BrandCollaboration #NYCInfluencer #Mizani #Loreal #ugc #contentcreation #ugccontentcreator #ugccreator #ugccontent #ugccommunity #ugcmarketing

One of my New Year's resolutions is to do what I love and that is write. Here is my first blog post of the year on TikTok Advertising. #TikTok #socialmedia #socialmediaadvertising #TikTokAdvertising #TikTokShop

Ever tried "Split Screen Ads"?  If you haven't, here's why you should consider adding them to your next batch of content. Split screen ads, featuring concepts like "Before and After" or "Our Product vs. Theirs," can be incredibly effective. But why? Let me break it down for you with a simple, relatable example. Imagine you're selling hair growth oil for women. Your current Facebook ad showcases a girl with stunning, healthy hair – the end result of using your product. People see it, think "Wow, she has great hair," and scroll on. But, wait, what if you added a twist?  What if you displayed her hair before using your product – thinning, receding, and struggling – right next to the transformation? Suddenly, your audience feels a CONNECTION. They see themselves in the "before" image and are eager to learn how your product can change their own hair journey. It stops their scroll. This small psychological tweak – showing the contrast – can make a world of difference for your campaign. It taps into how our minds naturally process information which is in relation to others and context. This is how our mind is wired. We are constantly looking at the things around us in relation to others. So, are you ready to test this ad concept? 🤔 I loaded some split screen ad examples from some brands. Link in the comment. Take a look, get inspired, and let's brainstorm your next winning campaign together! #paidmedia #paidads #creativestrategist #creativestrategy #facebookads #performancemarketing

🌟 Regain Control with Mane Mentor! 🌟 The world of hair care and styling has transformed in the wake of the pandemic. For many of us, our reliance on salons shifted as we adapted to new norms. But what if we told you that you can take back control of your hair care, no matter where you are? 🏡 Empower Your Hair Care at Home with Mane Mentor! 🏡 If your stylist is sick, unavailable or otherwise have the freedom of knowledge. 💇♀️ Home Is the New Salon: Post-COVID, home hair care has become a necessity. Mane Mentor is here to guide you on turning your space into a personal styling haven. 📈 Budget-Friendly: Salon visits can add up. With Mane Mentor, you can learn professional-level techniques that save you money in the long run. 🔒 Self-Reliance: Gain confidence in your hair care skills. Our program puts the power back in your hands, so you can create salon-quality looks on your terms. 🌟 Tailored Guidance: Mane Mentor isn’t one-size-fits-all. We provide personalized coaching to match your hair type and style goals, ensuring you get the best results. 💪 Adapt and Thrive: In a changing world, adaptability is key. Our program equips you with the skills to keep your hair looking fantastic no matter what life throws your way. The salon industry may have changed, but your ability to have fabulous hair hasn’t. Join Mane Mentor, and let’s take control of your hair care journey, together! Ready to regain power over your tresses? Reach out to learn more and embark on a new era of confident, at-home hair styling. 💪💇♂️ Learn more about how we can help https://lnkd.in/dBHUC7eG #HairCareRevolution #ManeMentorEmpowerment #SalonAtHome

This is Day 53 of The Daily Ad-venturer series, where I'll be sharing a cool ad poster everyday along with some thoughts and insights. Today, we're looking at an Instagram post by Ordinary Skincare Co. https://lnkd.in/ggzny_We "We are scientists - not celebrities" is a powerful statement. This declaration challenges the notion that celebrity endorsements automatically make a product superior. It suggests that The Ordinary's focus lies in the quality and efficacy of their skincare products, rather than relying on famous faces to promote them. Overall, the power of this ad copy lies in The Ordinary's ability to capture attention, challenge conventional beauty industry practices, and position themselves as a brand that prioritizes science, efficacy, and the needs of their customers. Follow me to see all the ad posters in #TheDailyAdventurer series. #advertising #copywriting #creativecontent #contentstrategy #digitalamarketing

For beauty brands, posting on TikTok is a bit like doing your nails. If you skip the base coat, that glossy new mani is just going to slide right off. 💅🏾💨 Creating videos that react to micro trends (like Barbie) is the top coat, but without the base coat, those 'nails' are going to last about 5 seconds. The base coat, is making sure that you're posting the content that is repeatedly working for the most successful beauty brands, to drive actual sales. 💸 The real grippy stuff, like answering your audience's burning questions, or showing them how your products improve their lifestyles. You need this base coat to acquire the audience that will buy from you, not the one that will enter the room then leave... once they realize you're 'all memes and no substance'. I just released a 2.0 version of my TikTok toolkit for beauty brands called ✨12 Tile Magic✨, and let's just say... it's the base coat. Learn more: https://lnkd.in/gDw3j6kX

✨ Unlock the Secret to Gorgeous Morning Hair! ✨ We all know the feeling: you go to bed with perfect hair, only to wake up with a morning mess. But what if we told you there’s a way to wake up with fabulous locks effortlessly? 🌙 Introducing the Mane Mentor Nighttime Hair Routine! 🌙 Our program isn’t just about daytime styling – it’s about ensuring your hair looks stunning 24/7. Here’s how our nighttime routine can revolutionize your mornings: 🌟 Damage Control: Our Mane Mentors guide you on protective styles and products that shield your hair while you sleep, reducing breakage and frizz. 🌟 Wake Up Ready: Imagine stepping out of bed with hair that’s practically styled! We teach you overnight techniques that simplify your morning routine. 🌟 Hair Health: The right nighttime routine isn’t just about appearance – it’s about nurturing your hair’s health. We help you choose the right products to repair and hydrate while you rest. 🌟 Customized Advice: Every head of hair is unique, and so is our guidance. Mane Mentor tailors your nighttime routine to your hair type, so you see real results. 🌟 Confidence Boost: Knowing your hair will look amazing from the moment you wake up gives you a confidence boost to tackle your day. Don’t let nighttime be the enemy of your hair goals. Embrace the Mane Mentor Nighttime Hair Routine and experience the magic of waking up to beautiful hair, effortlessly. Ready to transform your mornings? Reach out to learn more and start your journey to fabulous hair around the clock. 💤✨ Book a consultation today visit https://lnkd.in/g699j6p7 #NighttimeHairRoutine #ManeMentorMagic #GorgeousMorningHair