Nishal Ratanji’s Post

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious dollars on chasing uninterested and tired eye balls. #gbcorp #businesstime #businesscasual #blackbusiness #businessowner #businessideas #businessgrowth #renewableenergy #business #businessservices #businesspurchase #purchasebusiness #servicebusiness #buybusiness2024 #business2024 #buyselltrade #smallbusiness #didyouknow #facts #factsdaily

Totally forgot what a whirlwind it is when starting a new job. I'm two weeks late, but finally got an update on where I've landed. I've joined Justin Brown, Tristan Pelligrino, Jacob Brain and the team at New North as Head of Client Services! After three years in-house at Mosaic, I'm going back to my agency roots. Really excited to work with the team of strategists here to deliver the full gamut of marketing activities to all kinds of B2B tech companies. So, if you've ever wanted to work with me on content strategy or need some support on your existing marketing efforts, now's the team to reach out 😊 Oh — and we're hiring! We're looking for one more person to join the strategist team here. If you're on the lookout for a new role or know someone who is, please let me know! The Marketing Strategist role at New North involves: 👉Building comprehensive marketing strategies to increase brand visibility and lead generation. 👉Collaborating with cross-functional teams to create cohesive marketing campaigns. 👉Managing tasks (in ClickUp) to ensure marketing strategies get executed on time and within budget. 👉Leading content generation efforts (podcasts, video series, etc.) to use within the entire marketing strategy for a client. 👉Analyzing market trends and customer data to identify marketing opportunities. 👉Tracking, reporting and communicating campaign performance and KPIs to clients. 👉Innovating and experimenting with new growth strategies and tactics. Drop a comment or send me a DM if you're interested in joining my team! #b2bmarketing

Why creative agencies may not hire med tech senior marketing leaders? Since I'm a former med tech senior marketing leader and launched a creative healthcare brand agency 15 years ago, I'm asked to consult on new agency hires (outside of healthcare). Agencies face challenges when hiring med tech marketers for Creative Director or CMO roles: - The med tech industry can sometimes feel like an exclusive club, with fewer women in leadership roles compared to the agency world. - Agencies prioritize creative storytelling over traditional product marketing, while med tech tends to focus on product features and benefits. - Many med tech companies lack strong digital presence and still rely heavily on outdated marketing tactics like trade shows. - Video storytelling is undervalued in med tech marketing, with a preference for conventional approaches over innovative content. Respectfully, I've never heard from a med tech VP, Marketing they're being replaced because they're not "creative" enough. Something to think about if you're planning on leaving med tech for the "darkside" of creative agencies.

Unlocking the Business Benefits: The Value of Hiring a Social Media Manager 😎 You, like everyone else on planet earth is probably aware - you pretty much NEED to be on social media as a business owner. FACT: 90% of consumers used Google to decide on a business in 2022. Just think about that for a second. READ MORE BELOW 👇

We don't like to toot our horn too much, but when it comes to the work our team does, we don't mind. We have such a creatively diverse team of thinkers who cover all the bases when it comes to taking your business to the next level. That's just a small piece of the agency advantage! You get a team of talent without the price tag of hiring even one in-house marketer. #SKPCreative #BuildingLocalBusiness

3 reasons you need to hire a Social Team. 1. **Expert Strategy and Execution**: A social media agency brings a wealth of expertise and experience in crafting strategies that resonate with your target audience. We know what content works, the best times to post, and how to engage users to foster community and brand loyalty. 2. **Time and Resource Efficiency**: Managing social media effectively can be time-consuming. Hiring my team frees up your internal resources, allowing you and your team to focus on core business operations while the we handle the intricacies of content creation, scheduling, analytics, and community management. 3. **Staying Ahead of Trends**: Social media trends and algorithms change rapidly. We dedicate ourselves to staying on top of these shifts, ensuring that your social media efforts are current, relevant, and utilizing the latest tools and techniques to keep your brand ahead of the curve.

IMO retail media ads are quite nice. You go on news media sites (pick your poison) and the ads are intrusive, clumsy, irrelevant, and downright WEIRD (who the heck clicks on some of these sponsored "stories" leading to questionable sites?). Outbrain should look at hiring some talent from retail media companies.

🔍 Looking to hire a great marketer? Here's a tip: Look for problem solvers, not just creatives. 🔍 Great marketers don’t just come up with cool campaigns; they solve business problems with innovative solutions. They see opportunities where others see obstacles and turn data into actionable insights. When you find a marketer who thinks like this, hold on to them tight! 💪 #Marketing #HiringTips #BusinessSuccess

Connecting people to people

When you don't have the budget to hire a CMO ,and hire a brand ,performance marketer or a creative director to head marketing. Solution : get a fractional CMO 😉