Nonya Collier’s Post

Highlights from #AdobeSummit2024 Day 2, from our CTO Maxim Baibakov.     - The day began with an insightful discussion on Unlocking Your #B2B Potential with Adobe Commerce — exploring new features and discussing the roadmap for B2B around client needs. - Adobe CEO Shantanu Narayen sat down with CEO of Delta Air Lines, Ed Bastian, to explore how digital experiences create community around a brand. - The opening keynote continued the dialogue on the #AgeofAI Check it out here if you missed it: https://lnkd.in/g7BKJEsE - Recognition of all of the Adobe Experience Maker Award Winners was featured in the keynote – Huge shoutout to our friends at 7-Eleven Australia (Winner, The Advocate Award), Paul Wallace (Winner, Experience Maker Exec of the Year Award APAC) and Mitre 10 Australia (Finalist, The Disruptor Award ). Read about the Finalists and Winners here: https://lnkd.in/gnVNYBqm - MLB shared their transformational story, showcasing the power of Adobe solutions in enhancing #personalisation to drive customer experience. - The awesome Guy Raz, voted best interviewer 2023, took the stage to share his story and all about the Liquid Death and Adobe journey. - Edge Delivery Services took the spotlight with a performance-first architecture, demonstrated by Hanes Brands and its impact on traffic. 👟 Summit Sneaks with the legendary Shaquille O'Neal and the Adobe team showcased exciting innovations focused on personalised experiences. We got a sneak peek at #AI, assets, and #contentgeneration in real-time! Watch Sneaks on demand here if you missed it: https://lnkd.in/ge73iQqu    A great day full of insight and inspiration! #AdobePartner #AdobeCommerce #AdobeSummit2024 

📢 Thrilled to announce our new specialization in #AdobeCustomerJourneyAnalytics! This addition enhances our capabilities in delivering top-tier digital customer experiences and data-driven insights. Thanks to our incredible team and to Adobe for the recognition and support. 🎉 🎉 🎉 #AdobeExperiencePlatform #AdobePartner #AdobeCJA #customerJourneyAnalytics #CustomerJourney #DigitalExperience #CustomerExperience #CXStrategy #CustomerData #BlastX

"Product experience management (PXM) is a framework of applications and capabilities that can be delivered in a composable fashion in order to optimize the creation, delivery, activation and analysis of product content and data on first-party or third-party channels." PIM has evolved to be a central component in PXM. In this new research, Jason Daigler and I cover what this means in Digital Commerce. Exciting times in the PXM space. Is it time to become the #QueenofPXM? Gartner clients can access here - https://lnkd.in/eZaAsVyU

If you want a fresh approach to #masterdata that links to the best practices of the past that are necessary to form your foundation. This #Gartner research lays out the grounding, the next steps and vision. It follows one of my own standards—all advice should include three positions: visionary guidance, practical options, and pragmatic adaptation.

Great article regarding the latest in the CX/CCaaS space!

Ecosystem Go-To-Market (GTM) is undeniably on the rise, marking a strategic shift from traditional partnership GTM approaches. Unlike the traditional focus of 1:1 partnership, ecosystem GTM thrives on collaboration across multiple players, technologies, and customer market segments offering a broader range of expertise and resources. This approach unlocks unparalleled benefits, including enhanced solution offerings, extended market reach, and amplified customer value. As businesses navigate increasingly complex market landscapes, embracing ecosystem GTM emerges as a pivotal strategy for staying competitive and delivering exceptional customer experiences. #EcosystemGTM #strategiccollaboration #customervalue #aws #digitaltransformation #kelloggleader

Yesterday's session, "Leaders in Customer Experience Innovation," at the #AdobeGovForum was nothing short of enlightening. Moderated by Suzette Kent, CEO of Kent Advisory Services, the panel featured dynamic leaders, including Kelly Olson, General Manager of Public Sector at Adobe; Barbara C. Morton, J.D., LLM, Deputy Chief Veterans Experience Officer at the US Department of Veterans Affairs; and Denise Colella, Vice President of the Global Digital Strategy Group at Adobe. These thought leaders shared their valuable insights on the evolving digital landscape, emphasizing the need for strategies and solutions prioritizing the customer experience. Their discussion highlighted how emerging technologies can transform how government interacts with citizens, enhancing efficiency and engagement. The importance of training, efficient data sharing, and collaboration between government and private industry was a clear theme, underscoring its critical role in driving innovation. Let’s continue pushing the boundaries of what's possible in public service! #AdobeGovtForum #CustomerExperience #DigitalTransformation #PublicSectorInnovation #GovTech #AdobeLearning

The Marketing Technology landscape grew 27.8% over the past twelve months to over 14,000 tools… 😮 With the average enterprise using 120+ Martech tools, it is ESSENTIAL that your Customer Data Platform easily integrates with your current and future Martech stack. With the largest available marketplace of turnkey integrations, Tealium AudienceStream Customer Data Platform fuels Martech stacks with unified data from every customer touchpoint, so that you can continue working with all of the best in breed tools that you ❤️ Thanks Scott Brinker Frans Riemersma for all of the work you put into this every year - it is a super useful resource for businesses and vendors alike, I use it a lot 💡 #MartechDay #martech #digitalmarketing #digitaladvertising 

Want to hear more about our recent research on retail and digital customer experience? Listen to my recent discussion discussion with Amanda Razani for Digital CxO on the latest insights on where brands can drive positive outcomes and real ROI. #cx #retail Verint #ai #digitalcustomerexperience

Creating a robust #eCommerce solution at the enterprise level is no small feat. Enterprises need solutions that handle vast data, provide seamless user experiences, and integrate effortlessly with other systems. Traditional SaaS models can fall short when needs grow beyond their capabilities. Our partner, Medusa, is a compelling open-source eCommerce engine with modular architecture, high customizability, and active community support. It offers the flexibility, scalability, and innovation that growing businesses need. Zelimir Gusak wrote the article in collaboration with Nicklas Gellner from Medusa. Read the full story and learn more about how Medusa can benefit your enterprise eCommerce operations ⤵ https://lnkd.in/ebdvQRP3 #eCommerce #Medusa #OpenSource #EnterpriseSolutions #Innovation