I met Ti Chang about 10 years ago. John Maeda introduced us and felt that her drive, design and personality would be a strong reminder of why I do what I do. As he is usually right, our first time meeting was unforgettable, and since then each time I see her has always been as eye-opening and full of energy. If there is a moment when you doubt what you are doing, she should be your go to. I celebrate you, Ti! Thank you!
https://lnkd.in/gRqvQPAK
What a journey and such an honor. I can’t believe its been over 15 years since I started my journey in creating pleasure jewelry and building CRAVE with an incredible team of people. 🤍 One thing I’ve learned is that if what you do doesn’t fit neatly in a category, you might be on to something groundbreaking. 😎
Thank you all to those who believed in us. Your support means the world.
#womenindesign#creativedirector#industrialdesign#culturechanging#luxurypleasure
In today's TikTok-driven era, with new brands emerging daily and the marketing funnel no longer being linear, marketers face the challenge of moving customers beyond discovery to repeat purchases.
80% of Gen Z consumers agree that they are exposed to more brands and advertising than any other generation (according to Vogue Business). Younger consumers are grappling with the fact that their primary marketplace — social media — is also their entertainment centre, social hub, learning platform, and news source, making shopping a medley of influences and mindsets.
As young people consume more content than ever, it’s getting more difficult for brands to cut through the noise. As a result, retailers are behaving more like media companies. Films, the original form of immersive experiences, have long been a medium for fashion brands to engage customers and tell their stories beyond the runway.
Now AR filters, like this one by Cartier, and spatial computing experiences (enabled by the Apple Vision Pro) are the logical next step towards innovative storytelling in fashion and standing out from the competition. These tools enable brands to place customers at the heart of a narrative and involve them in branded content.
What do you think?
#marketing#innovation
In the world of Creative Direction, weaving a tapestry of diverse brands is an art.
Martini Magic:
As we all know, my love for martini time is unparalleled, and #Tanqueray always delivers as the perfect muse.
Jewelry Fusion:
Standout Boutique's exquisite pieces seamlessly intertwined with the narrative, proving that when it comes to brands, differences can create breathtaking harmony.
Scarf Story:
The Harvey Biddle Scarf, worn as an ascot, added that touch of finesse I envisioned. It was the perfect bridge between style and substance.
Team Triumph:
Thankful for my incredible team! Their dedication and creativity brought my vision to life. 🌟📸: Christos Sagiorgis
Cross-promoting favorite brands isn't just about visuals; it's about crafting a narrative that resonates. Here's to the power of collaboration and the beauty that emerges when brands dance in harmony.
RHODOCHROSITE Spring-Summer 2024
Allow yourself to get lost in the layers of your femininity, redifining your personal style and embracing the power of your own feminine expression. Discover the art of capturing attention and commanding the room with grace and sophistication, whether it is through vivid colors, unconventional silhouettes, or bringing together unexpected elements.
Stepping out of comfort zones and trusting another's vision can be daunting. But when you do, it leads to exceptional outcomes. At LaurelEye Imagery, we believe in this philosophy. Our goal is to bring our vision to life, empowering you along the journey. Imagine standing in an exquisite couture dress during sunset and, simply by trusting us, we empower you in an inexplicable manner. It's more than a photograph. It's creating confidence, fostering self-love, embracing change, and yes, inspiring empowerment. #WomenEmpowerment#StepOutOfComfortZones#TrustTheVision#LaurelEyeImagery
"Nevermore, nevermore, neverrrrmoreeeee,"... Thom Browne's Edgar Allan Poe-inspired runway spectacle just closed New York Fashion Week, and it was my favorite show of the season. Here's why:
1. #CompellingStorytelling: Browne's Fall/Winter 2024 collection wasn't just about his beautiful clothes; it was a mesmerizing narrative brought to life on the runway. From start to finish, the show wove a tale that captivated the audience and left them wanting more.
2. #ImmersiveExperience : Browne didn't just showcase his designs; he transported his audience into his world. Every detail, from the haunting set design to the meticulously choreographed movements of the models, contributed to an environment that felt deeply personal and transformative.
3. #BoldCreativity: Browne's daring creativity sets him apart as a designer and inspires others to think differently while elevating the industry as a whole.
This was more than a fashion show; it was an unforgettable journey. It resonated deeply with me because it perfectly encapsulated the essence of what we aim to achieve at Jannan Studios: We don't just produce events, we create shared experiences where every detail is meticulously curated to tell a story, evoke emotions, and transport guests on an immersive adventure through time, culture, and imagination.
What was your favorite moment from New York Fashion Week? Share in the comments below and let's keep the conversation going!"
#jannanstudios#thombrowne#nyfw#runway#fashionshow#brandstorytelling#experientialmarketing#setdesignThom Browne, Inc.
Photo credit: Victor Virgile / Gamma-Rapho via Getty
What I do and why I do it:
Since childhood, I have felt a fierce sense of individuality. I expressed this through fashion, rebelling against the dictates of catholic school uniforms and the expectations of my parents. I would seek out the unusual, dream of acquiring exquisitely crafted pieces, and reimagine what existed. I was always reworking clothing; creating bijou made from my great aunt’s costume jewelry collection along with beads, wood, and paperclips; and sewing designer pieces from Vogue patterns.
I grew throughout the years to understand how the power of the individual and collective may coexist to create a powerful path forward through life. Intrinsic and extrinsic forces work harmoniously to move you in a direction that at times feels sure and clear and other times uncertain and frightening. I realized throughout this journey the expressive power of clothing to tell your story, immerse yourself in another world, connect you to a larger existence, or feed your aspirations.
Competing in sports from an early age, I sought to navigate my unique sense of self within a team. How can one belong to a team while preserving a strong sense of oneness? How can I contribute to the strength of a collective yet keep an autonomy that was so essential to who I was? How can I bring unexpected elements of style to clothing that honors the true essence of sports and inspires women with diverse perspectives of movement to connect and be inspired to move for well-being and longevity?
Orithyia inspires women to define their own beauty and strength through a journey of well-being. We create collections for the way she moves — naturally, with grace and conviction.
She is the individual within the tribe.
#design#fashion#wellbeing#brandbuilding
There has been a lot of buzz surrounding driesvannoten's SS25 Men's farewell show, with tributes being paid across the industry. Besides being a brilliant and consistent designer, he has also catered to a wide spectrum of ages, a move crucial in today's fashion landscape. In an era of economic turbulence and huge competition, it is more important than ever for designers to be age-inclusive.
It's refreshing to witness a shift in the runway dynamics, with younger models no longer dominating the scene. Designers are recognising the importance of catering to the audience they aim to reach. The use of a diverse range of ages is not only inclusive but also strategically vital from a business perspective.
Now, it will be great to see more designers also being consistently body positive in their casting choices.
#fashionindustry#designerfarewell#driesvannoten#inclusivity
Marketing, Partnerships, Events & Communications Executive
10moWe also met Ti through John at PopTech, and Andrew was in conversation with her on stage! <3 So great to see her continued success.