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Drawing inspiration from US sports and thinking outside the stadium square. (Swipe left) A-Leagues soccer club Western United Football Club are due to undertake a massive $2bn commercial and residential property project in Melbourne's west which will include: - 15,000-capacity stadium (first fully soccer-owned stadium in Australia) - multiple new apartment blocks - a hotel - commercial office space - indoor sports arena - training & medical facilities - shops & bars - parklands This project is the first of its kind in Australian sport but one that is common in the US. Examples include: - Dallas Cowboys: The Star - Milwaukee Bucks Inc.: Deer District - Atlanta Braves: The Battery - St. Louis Cardinals: Ballpark Village This undertaking is a large-scale example of how sporting organisations can generate non-traditional revenue streams. Article link in comments for more. #sportsbusiness #sportsmarketing

Non-traditional revenue streams for Australian and global rights-holders (Part 2) https://noticesbe.substack.com/p/non-traditional-revenue-streams-for-ac9

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Non-traditional revenue streams for Australian and global rights-holders (Part 1) https://noticesbe.substack.com/p/non-traditional-revenue-streams-for

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Michael Denehey

Coach. Connect. Communicate. Business Owners. 😊😊🚀🚀

7mo

So good 👏👏

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