Novartis remains committed to promoting health equity and patient-centered care. An example of this is the More Than Just Words initiative, focused on encouraging more productive, empathetic, and unbiased conversations about breast cancer risk, diagnosis and care among health care providers and patients to help improve breast cancer outcomes for Black women. We are bringing this to life with a virtual reality experience that puts us in the shoes of Black women along the breast cancer continuum of care. The VR tool features different scenarios that are based on real-life patient experiences, helping users identify unconscious bias and opportunities for more empathetic care for these patients. Join us at #ASCO2024 to learn more about our efforts in breast cancer health equity. Novartis Oncology
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Felix Perez, CEO Research Director
2moEmpathy and understanding are key in improving breast cancer outcomes. Novartis' VR initiative is a significant step toward fostering more compassionate care. #HealthEquity #BreastCancerAwareness