Oatly’s Post

Good writing makes all the difference. This is good writing.

If you know stuff about pro cycling, please DM. I have questions. Like: what’s a fixie? Why can’t Björn ride it? Do people at Oatly really know how to cycle? And since we are here: how do you become an overpaid marketing consultant?

Why is a development program in women’s cycling so important? Coming straight from junior ranks into the highest level of racing, makes it sometimes hard to keep the motivation for those young talents as just finishing a race is often the goal. Therefore drop-outs are more often than rare and this doesn’t contribute to the growth of women’s cycling. The range of toplevel riders will expand not that much as how it should grow. Racing with those youngsters in 1.2 and 2.2 level races, will let them compete with a realistic goal and not unlearning them how to win or to race for the win…. Don’t skip steps in development, keep those talents motivated, hungry for more and give them time to grow as an athlete but also as a person. For a sustainable growth of women’s cycling we have to build from the base. That is the only way to create a solid house. When you build a house you don’t start with the roof either. When you decide to invest in the roof, make sure the walls and the base can bear it. Development takes time. Don’t rush and take the risk that the walls break and the roof will come down. You can start over again than…. #unlockyourpotential #developmentfirst #womenscycling

Strategic partnership at its best!

How to Get Started with Cycling Cycling is not only a great way to stay fit but also a fun and accessible activity for people of all ages. Whether you're looking to commute, explore your neighborhood, or venture into longer rides, here's a comprehensive guide to help you get started with cycling: https://lnkd.in/ezic-HWs

This is very exciting for Aussie Cycling and the wider Australian sport industry... why? The format : 5 events each event run over a weekend. Starting with a Friday night inner city Crit and then longer stage racing over the weekend. Also incorporating some of Australia's oldest road races. This maximises fan exposure and also support really effective content creation in short format for highlights and stories. (I am very excited about the evening Crit highlights) The real beauty of this is that it is easy for the Australian non-cycling public to understand and engage with. Because being honest cycling can often be a tricky sport to follow. Also keeping it short and ending in March removes competition with the big winter sports codes and the European cycling calendar, maximizing the potential for engagement. The timing : Starting January, coming off the hype of the Tour Down Under and the Cadel Evans Road Race, it is a good bridge into additional cycling events. (Plus Aussies love a Summer event 😉 🎾) The backing : From first reporting it looks like the big players in town are on board, namely Gerry Ryan which gives this a degree of certainty that it might not otherwise have. Also showing that it might be possible for private equity to be able to support events and sport within Australia. For more info about this there is a great feature piece on Escape Collective by Matt de Neef https://lnkd.in/gepG5M5A and there is also info up on https://lnkd.in/gPBKg4Pb I think this is very exciting move for Australian sport and cycling and I can't wait to see this launch.

Mastering Early Season Cycling: Strategies for Training, Enjoyment, and Conquering Camps

Ever wanted to have a performance review of your cycling ? Often it’s knowing how to get a world class analysis of your cycling fitness and potential . This is normally reserved for the world tour riders . This year we have introduced the process for any new rider wanting to join Saint Piran Professional Cycling Team #performancereview The process and results were incredible it gave us insight to every rider that had a review . We thought we would bring this to the everyday cyclist. If you cycle for fitness , fun , health reasons , competition or personal challenges like Etape Du Tour then this is a must . (To make sure this can be delivred we need access to your training peaks or similar account .) We can then benchmark you against not only the best in the world or Saint Piran riders but those trying to achieve the same . It’s now a product on our website (which has been developed by Alvio and Ian Rabbidge ) There is a hefty discount code if you join our free to join cycling club/platform Delivra . Join us in bringing world class best practice to grass roots cycling . Why wouldn’t you want to invest in yourself ? https://lnkd.in/eig2C9kx

Best Cycling Tips Welcome to the cycling enthusiast's haven, "Best Cycling Tips"! As avid riders ourselves, we understand the thrill of the open road and the joy of conquering challenging trails. Our mission is to elevate your cycling experience by offering a comprehensive guide that goes beyond the basics. Dive into a wealth of knowledge with our collection of advanced cycling tips. Whether you're a seasoned pro or just starting, our tips cover everything from mastering technical maneuvers to optimizing your training regimen. We believe that every cyclist, regardless of skill level, deserves to ride with confidence and finesse. But that's not all – we're your go-to source for the best cycling accessories and equipment. From cutting-edge gear that enhances performance to must-have accessories that make your ride more enjoyable, we've curated a selection that meets the highest standards of quality and innovation. Our reviews are not just informative; they're a roadmap to building the ultimate cycling setup tailored to your needs. Speaking of gear, our in-depth reviews extend to the latest and greatest cycling gadgets. Whether it's a high-tech GPS, a smart helmet, or a revolutionary bike-mounted device, we've got you covered. We sift through the vast landscape of cycling tech to bring you insights that matter, helping you make informed decisions about the gadgets that will take your rides to the next level. At "Best Cycling Tips" we're not just a website; we're a community of passionate cyclists. Join us in celebrating the freedom of two wheels and the endless possibilities they offer. From breathtaking scenic routes to conquering challenging trails, let's embark on this pedal-powered journey together. Gear up, explore, and experience the joy of cycling like never before! Visit our Website: https://lnkd.in/gEZPTXrb #bestcyclingtips #cycling #cyclinglifestyle #benefitsofcycling

🚲🚲 This year's bottom line should not be the only metric of success or failure - OK it's a bad year, but if you make the necessary changes to face the future, that's progress 🚲🚲 Article contains a synopsis of the EU Declaration on Cycling - a signpost towards a successful future for cycling 🚲🚲 So the future looks bright for cycling, in spite of current market difficulties this year, and probably next 🚲🚲 If you're in a bike company, ask yourselves some open-ended questions like: "what new people will become interested in this activity?", "what bikes will interest those new customers?", "how will we market those new products to those new people?" 🚲🚲 Perhaps new entrants will have zero interest in the Tour de France, or the brightest and lightest of carbon fibre offerings - so what will they want? 🚲🚲 Maybe those new customers are more interested in cycling to the shops or dropping the kids off at school, than training for 4 hours in zone 2 - so maybe a bike weighing a few kilos more will not be an issue for them 🚲🚲 It's possible they will never read any of our posts here, or look at a traditional cycling magazine - where, then will they find out about your new lines? 🚲🚲 There are no simple answers to these questions, it will depend on each company to adapt according to their preferences and abilities, and on exactly who those new customers turn out to be 🚲🚲 But adapt we must (sounding like Master Yoda here!), because we all know the alternative to not adapting... 🚲🚲 Every sector faces real business difficulties from time to time, in my home province of Castellón some 15,000 people in the ceramics sector have lost their jobs this year, those that survive current difficulties will not see things return to normal like before, rather they will be the ones who know how to navigate an ever-changing landscape 🚲🚲 I'm a Business English coach posting English tips and stuff about the Bike Industry, follow or connect so you don't miss any updates! #cycling #businessenglishcoach #inglesparanegocios