Obviously’s Post

It's Monday, so you know what that means! This week on The Art of Sway + ICYMI, Lia and Danielle unpack the latest ByteDance news and its potential impact on the influencer marketing landscape, and much more! Tune in for an episode full of crucial insights. Available now on all platforms! #TheArtOfSway #InfluencerMarketing https://lnkd.in/eHVRU-4S

The most important decisions any content creator or influencer will ever make is figuring out their personal brand. Finding your niche isn't just about fitting into a category like 'fitness' or 'fashion' but understanding what you do and who you do it for. This week on The Business of Influence Podcast, we're joined by TikTok creator and PR practitioner, Nombulelo Fox, who demystifies the world of short-form video and alternative niches. Leroy Marc, Tami Ruschin and Nombulelo discuss how the different communities behave online, what makes creators stand out, and getting brand buy-in in this unpredictable economy. Listen here: https://lnkd.in/d6kdabDE #influencermarketing #influencerpartnerships #thebusinessofinfluence #creatoreconomy

Another great #influencermarketing podcast that is easy to listen to on a quick walk. Recommend!

So what am I missing? With so many companies launching podcasts, you want to make sure that you extract maximum value from each episode. A couple of weeks ago we launched the Humanz and we have been hard at work putting together all the different content elements and making sure that we get maximum usage from it. Along with the full YouTube video, we have the podcast sitting on the popular platforms Spotify for Podcasters Apple and Google. We have Shorts, Reels and TikTok, planned LinkedIn and Facebook posts and of course Reels. Currently working out the X content too. As expected, the Shorts are where the reach is and I'm excited to see how the blog posts live within this podcast ecosystem. #influencermarketing #digitalmarketing #contentcreation

One of the things I love most about launching Fluencer Fruit is hearing how it's helping people streamline their processes and make more money. Today, I did one podcast recording (with a customer), 2 customer calls, and RJ Hustles released this product research video and my heart is full. The vision I had for helping people be more efficient is impacting people's income and time! I'll post a link to the Creatives on Fire podcast when it releases next week, but for now, here is a link to the product research video RJ did! #AmazonInfluencer #AmazonInfluencerTools #AmazonInfluencerProductResearch https://lnkd.in/g4-2wikC

I love scam content (who doesn't?) When I'm not listening to marketing podcasts, tech news, polisci, or anything Esther Perel puts out, I'm indulging in my main guilty pleasure content: scam true crime. Recently, i came across a new podcast that combines my love of scam content with my constant attention on new marketing trends and tactics: Duped. Duped is all about shady marketing tactics. It's helpful for consumers to identify these tactics, but also for business owners and marketers to start thinking more critically about whether their marketing aligns with their personal values and beliefs. This episode is particularly relevant to LinkedIn 👀 Check it out! https://lnkd.in/g7ibJrHT

"True resilience in marketing comes from expecting the unexpected and having a plan ready to deploy" Join me in welcoming Lia Haberman (the USA’s leading expert on influencer marketing & the creator economy)to the Building Brand Advocacy podcast. If there is anything Lia doesn't know, it's not worth knowing. For every brand builder, marketer, and social media manager, her expertise and knowledge is unignorable. Here’s a teaser of what’s to come, when you catch the full episode… - A play-by-play for managing the potential TikTok ban - Advice for turning regulatory challenges into opportunities - How to master evolving algorithms on Instagram, YouTube, and more - The strategic implications these have for brands engaging in Social Commerce - Why creator's agreements are more crucial than ever Tune into Spotify or Apple and YouTube in the comments! 🎙️ https://spoti.fi/3XTrKee #BuildingBrandAdvocacy #SocialCommerceSummit #MarketingPodcast

Who should be the face of your #brand on social? 🤳 📸 Is it #contentcreators? #Influencers? The Founder? What's the right move for your business? 🤔 What sort of proportion amongst influencers and the founder/team should be the face of your brand? To be honest, there is no one-size-fits-all answer to this question since this choice largely depends on your brand's goals, #targetaudience, and the industry you operate in. Using content creators as the face of your brand, like Peloton Interactive does with their fitness instructors, provides an authentic and relatable connection with your target audience. These creators often have a dedicated following and can help humanize your brand, making it more approachable and trustworthy in the eyes of consumers. People like to see and connect to people 🤝 However, this needs to be done correctly. It can be risky to completely handover your brand to a circle of creators or employees. Check out this episode by The Social Standard to hear what Kate Winick, the person behind Peloton Interactive socials for the last 5 years, has to say about this exact issue: https://lnkd.in/e9DqVfJp Who do you think should be the face of #brands? #socialmediamarketingtips #influencermarketing #creatoreconomy #digitalmarketing #contentmarketing #contentcreation

The creator economy has experienced huge growth in recent years, and it plays a pivotal role in shaping consumer behaviour. In this podcast episode, WGSN CEO Carla Buzasi discusses the future of the creator economy with Mae Karwowski, CEO and founder of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris. Tune in to find out about the future of the creator economy, hear tips about how brands should collaborate with creators, and how niche content and penetrating sub-communities is an effective way of reaching the most committed audiences: https://lnkd.in/d5WC3Sn8