Ogilvy Health’s Post

🌟 STAR SUBHEADLINE SECRET: Subheadlines should not only break up the text, but also summarize key points. Make 'em work double duty! #Subheadlines #CopywritingTips

"An event seen from one point of view gives an impression. Seen from another point of view it gives quite a different impression. But it's only when you get the full picture you can fully understand what's going on." I loved this as a copywriter in 1986. I love it even more today. Through how many lenses do we look through to try and understand today's world? #transdisciplinarity #systemsthinking #metaskills https://lnkd.in/gEsiFSjC

Media in the Media. There's a fun satyrical resonance when "Media" is self critical. Bojack Horsemen Se:04 As a passionate copywriter, Diane Nguyen goes to work for a popular online blog. The allure of going to work at a fun media company soon diminishes and the toxicity prevails... 🤢 Despite all the fun and colourful mantras on the wall, the opportunity to sit at her desk on a medicine balls (Or hang from an exercise frame?) and despite the chance to Love Laugh Live the whole day with her work bestie; the real monster manager then throws passive-aggressive tantrums that would make HRs blood run cold as Diane is reduced to nothing but a clickbait engineer. "How are those clicks coming? You working on those clicks? Gotta get them clicks girl!" Moral of the story: 🐭 Don't be like Stefani Stilton. Don't take the true goal away from those sharing your message. Share the deeper conversion metrics. Look past the CTR. Greater work can be done if we measure ROI together. #Media #Bojack #mousemanager

It's time to bid adieu to September! 🌱🍃🌷🌸💐 Although it may not be missed, it was a time for nurturing ideas and projects that will soon come to fruition. Stay tuned for some exciting news early next week! 🎉 Let's welcome spooky season with open arms. 👻 #freelancewriter #linkedinforbusiness #mindset #contentstrategy

If there's one thing us communicators are *deathly* afraid of, it's missing or misused punctuation. In honour of Friday 13th, we've compiled a few of our biggest punctuation horrors - and how to solve them. #Punctuation #Grammar #BrandIdentity #PressRelease #Communications #Content

Me & a microphone 🎙️ What could go wrong? Tomorrow I’m joining Maritha Koortzen - Health/Wellness Copywriter for an audio room. It’s at 4pm tomorrow Knowing me it might go all over the place but the topics are…. 🎙️Hormones - what do they do ? 🎙️How to create your Million Dollar Body 🎙️The best ways to choose how your body looks & feels And more The link is below 👇🏾

Copywriters are like drunks. (Wait, don’t throw that beer bottle at me yet.) Imagine you’re headed out for a night on the town. You’re surrounded by your archetypal buddies: The designated driver. The party animal. The storyteller. The wannabe mixologist. The grammar cop. (Yes, every group of humans has a grammar cop.) So I ask you: Whom do you listen to, all night? The one who keeps pestering you about the proper usage of the word “libacious”— Or the tipsy storyteller who’s tripping over his own words? As always, the fun is in the worlds they build. Not in the words they spell out. So yeah. Copywriters. Drunks. There is little I treasure more than creative license. It makes for the best stories. Follow me, Mr. Hemingway. #MayerLogic #MasterOfTheVerse #Wordaholic #ExtroVerb #LifeSentences #SilverLining

Did you know that putting a content disclaimer before your video does not make your video accessible? VD: Jeremy - white, blonde, male-presenting, wearing a pink shirt addresses the camera. #Accessibility #DisabilityAdvocacy #ContentTips #ContentStrategy